• Managed and grew 10+ social media accounts across several platforms, increasing follower base by up to 56% and engagement by up to 14%.• Utilized tools like Google Analytics, Facebook Insights, and MailChimp to track and analyze key performance metrics—providing data-driven insights to optimize marketing strategies.• Developed and executed comprehensive email marketing strategies that increased open rates by up to 38% and click-through rates by up to 10%.

• Monitored and evaluated affiliate performance, providing data-driven recommendations for optimizing partnerships and increasing sales.• Partnered with industry influencers to promote engagement and increase brand exposure for companies such as Fenty Beauty and OLLY.• Assisted in managing affiliate marketing programs and nurturing partnerships with clients to optimize the program.

• Developed and executed comprehensive marketing project plans, ensuring alignment with strategic objectives and deadlines.• Coordinated cross-functional teams, including designers, copywriters, and developers, to deliver projects on time and within budget.• Acted as the primary point of contact for clients and internal teams, ensuring clear and consistent communication throughout the project lifecycle.• Collaborated with clients to define marketing goals and created customized strategies to achieve them.

• Design and execute engaging employee impact events, fostering a positive company culture and strengthening client-company relationships.• Develop and consistently improve a successful referral program, driving business growth and sales. • Conduct surveys to gather valuable feedback from both employees and clients, enhancing experiences and brand perception.

• Analyzed past and present market trends to devise recommendations for marketing campaigns and market strategies.• Expanded social media reach by 6% on multiple platforms using influencers and by partnering with local businesses. • Implemented persuasive and engaging copy for diverse marketing campaigns and used Sprout Social data analytics to review performance.

• Responsible for planning + executing 10 international events annually with 6,000+ attendees, vendors, and partners.• Drove day-to-day management of event planning, content development, logistics, contracts, budget, and on-site activities—collaborated with sales teams as well as C-suite executives on post-event lead follow-up.• Played a significant role in the development of their brand guide.• Secured facility spaces with favorable contract negotiations with hotels and convention centers for over 100 national and international events. • Satisfied the leadership team with open, continuous communication and strict attention to important details.• Maintained all records of event aspects, including financial details.

• Assists Consumer Collecting Specialist with new member on-boarding and training. • Manages weekly schedule where missions released are based on the mission expectations, research, budgeted hours per week per month, and availability for a team of 10+ individuals.• Responsible for communicating the goals aligned with the current sampling focuses.• Expected to continuously support on-premise and off-premise accounts to drive sales as well as introduce new products.• Hand selected by both the Consumer Collecting Specialist and National Consumer Collecting Manager as a top performer and asked to attend the 2016 Atlanta NACS convention in order to introduce Red Bull's newest products.• Event sampling and planning around brand strategy development for national and local events in the Atlanta market.• Responsible for managing fleet vehicles and product inventory.

• Work along side other team members to promote and educate consumers with extensive brand knowledge.• Bring the brand to life in person through strategic messaging as well as via social media. 
• Remain comfortable with overcoming objections consumers may have and answer questions reactively while constantly researching new messaging developments with the changing trends.• Build and maintain professional relationships with key contacts that will be helpful in developing sampling opportunities. • Collect consumer insights as a key component of consumer research and future strategies of the Red Bull Wings Team.• Support Field Marketing Specialist and Student Brand Managers by proactively providing ideas, planning, organizing, and creating new brand strategies of introducing new consumption occasions.• Continuously upholding the Red Bull values as a product and brand expert interacting with over 1,000 consumers weekly.

• Advocate the company and their values at events and by word-of-mouth.• Increase customer awareness and boost product sales.• Seek out new and intuitive ways to spark an interest in the product.• Approach consumers, offering a product sample, brochure or free promotional item.

• Utilize social media to increase visibility and create an online presence.• Engage in weekly professional development workshops with a Course Hero Manager.• Build an academic resource to help current and future students at Kennesaw State University.• Teaching student groups how they can help donate books to Books for Africa.• Develops on-campus marketing campaigns to spread awareness of Course Hero brand.• Increased brand awareness on Kennesaw State University's campus by 200%.