Amanda Cook Email & Phone Number

Ferndale, Michigan, United States

-Google Analytics 4 (GA4): Plan & execute migration from Universal Analytics to GA4. Maintain best practice for Data Stream, Event, Audience, Conversion, Exploration, and Filtering setup and configuration. Troubleshot and resolve data discrepancies, tracking issues, and implementation challenges, ensuring accurate and reliable data collection for accurate reporting.-Google Tag Manager (GTM): Define tracking requirements, configure, and maintain GTM containers for efficient tag management… Show more -Google Analytics 4 (GA4): Plan & execute migration from Universal Analytics to GA4. Maintain best practice for Data Stream, Event, Audience, Conversion, Exploration, and Filtering setup and configuration. Troubleshot and resolve data discrepancies, tracking issues, and implementation challenges, ensuring accurate and reliable data collection for accurate reporting.-Google Tag Manager (GTM): Define tracking requirements, configure, and maintain GTM containers for efficient tag management and tracking code deployment.-Google Ads (Search & YouTube): Ad Creation, Strategy, Budgeting, Keyword/Content Research, Optimization & Conversion Tracking. Experience in the Healthcare, Financial, Education, Government, Nonprofit, & Business to Business industries.-Data Visualization & Analysis: Design & automate reports in Google Looker Studio, create advanced visualizations utilizing Tableau. Show less

2831 Research Dr, Rochester Hills, Mi 48309

-Create all content on company’s Facebook, Instagram and LinkedIn pages-Perform quality review, edit, and proofread all materials prior to public posting-Provide feedback to inquiries on all social media to keep up on trends and best practices

Birmingham, Michigan, United States

- Analyzed three years of data on seatbelt use pre and post campaign- Researched emerging visualization trends and shared with the agency- Conducted desk research on competitors and market trends- Assisted in conducting focus groups and surveys

East Lansing, Michigan, United States

-Developed the framework for a podcast highlighting the One&All Initiative-Engaged program members through relevant and informative social media posts-Wrote and posted three blogs that discussed milestones around the internship

Rochester Hills, Michigan, United States

Ryngly is conference calling redefined. Communication is key in managing relationships and business, so we make connecting groups as simple as answering a phone call. No need for dial-ins, access codes, PINs or software. Ryngly can also send voice, text and e-mail alerts.

East Lansing, Mi

INFKNIT Apparel is sustainable, reversible apparel with a practical approach to design.-Designed digital content including: logo, social media posts, website, pitch deck, Kickstarter-Formulated and managed goals, imperativeness, and deadlines of projects and delegated responsibilities to team members-Worked with The MSU Hatch to oversee financial planning, procurement, and investment of funds-Handled receipts, disbursements, banking, and financial instruments

East Lansing, Michigan

Business Sustainability and Entrepreneurship, Costa Rica

142 Harbor Point Rd, Ortonville, Mi 48462

-Coached classes of up to 12 by assisting with lesson plans, class set-up and tear down-Motivated athletes 3 to 16 to follow the principles of gymnastics and gym regulations-Developed unique group exercises and activities that led to increased enrollment

Marketing

Activities and Societies: -Lions Club Member -Women In Entrepreneurship, Director of Finance -Broad Leadership Association, Student Mentor.

Summa Cum Laude

Activities and Societies: