Amanda Mcbride Email & Phone Number

Greater St. Louis

St. Louis And Minneapolis

• Executed regional multi-channel marketing plans for St. Louis and Minneapolis across 18 Hilton brands and 88 hotels through strategic partnerships, curated content, social, display, PR, SEO, and SEM channels.• Drove $2.6M in revenue and 32M impressions through partnerships with pro sports teams (NFL, NHL, and MLB), local attractions, special events and influencers. • Exceeded max targets for natural search through engaging SEO optimized curated content on Travel.hilton.com resulting in over 100K web visits.• Launched exclusive perks to drive brand loyalty for 1M Hilton Honors members. • Created monthly corporate communications for hotels, owners, and partners through webinars, performance reports, resource tools, newsletters, and in-person meetings.• Drove B2B sales leads through group activations and client hospitality.

Greater St. Louis Area

• Executed $2.6M multi-channel marketing plan for hotel, restaurants and special event venues. Led monthly marketing and social media meetings with senior level management.• Increased organic website traffic 22% YOY and revenue YOY 19%. Re-launched (3) Hyatt websites, managed online review sites (Google, TripAdvisor and Yelp) and photography/video assets.• Achieved monthly social media ROIs, drove loyalty and gained over 30K followers for hotel and two restaurants through Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and YouTube. Utilized social media tools for creating content, promotions, sweepstakes and social listening.• Re-launched new brand standards for Hyatt Regency converting website content, ads, collateral, signage, and sales presentations.• Mentored three interns, managed and promoted five administrative assistants.• Cultivated partnerships with Explore St. Louis, St. Louis Cardinals, Gateway Arch Park Foundation, Special Olympics, St. Louis Brewers Guild and YogaBuzz. Managed relationships with contracted PR agencies, vendors and local media. Managed PR campaigns and FAM trips resulting in print, broadcast and online media coverage.

Savannah, Georgia, United States

• Recruited by Hyatt Corporate to create $200k renovation marketing plan while also managing Hyatt Regency St. Louis at The Arch.• Sourced new PR agency through RFP process, managed agency onboarding, press releases and media pitching resulting in 4.1M media impressions. • Drove brand.com traffic via prospecting and remarketing digital campaigns, email campaigns, optimized web content, OTA’s and partner websites.

• Managed a $1.3M trade show marketing plan to increase B2B leads through direct mail, digital and email campaigns, meeting trade advertising, collateral, promotions and sales at industry events. • Created new state-of-the-art double decker booth concept, coordinated event logistics and led pre-conference meetings with senior level executives. Assisted national sales team with prospect data and post-show surveys.• Developed an online turnkey tradeshow management tool to assist with smaller tradeshow needs including booth configurations, collateral, video, signage, and premiums.

• Assisted Business Marketing Director with executing annual B2B marketing plan for Hyatt’s group business generating 40% of the company’s annual revenue. Strategic plan included direct mail, digital marketing, trade and business advertising to target corporate meeting planners and travel managers. • Redesigned Hyatt Meeting Planner loyalty program and increased participation by 25% in 12 months. • Secured over 20k annual meetings through promotions created by cross-functional team collaboration.

Oak Brook, Il

Liaison between catering/convention services manager and on-site meeting contact. Managed two convention services employees with no turnover. Supervised set-up of meeting space and serviced clients.

Oak Brook, Il

Assisted sales and catering managers with contract negotiations, customer communication, site inspections, menu planning, agenda setting, hotel meeting services, hospitality amenities, and special VIP requests.

Bachelor Of Art, Fashion Marketing And Management

Activities and Societies: American Marketing AssociationStudied Fashion Marketing & Management

Bachelor Of Arts, Marketing

Education record