Amanda Erickson Email & Phone Number

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Austin, TX, US

• Responsibilities:
• Manage digital audience of over 5 million.
• Manage daily schedule for 11 social accounts, creating unique content for each on a daily basis.
• Research social media trends to frequently optimize social strategy.
• Provide social media analytics on all channels, including partners.
• Manage direct report of Social Media Coordinator. Milestones:

Alpharetta, GA, US

• Responsibilities:
• Led multiple campaigns as a project manager, working with marketing teams to conceptualize, create, and execute all digital marketing communications.
• Maintained marketing calendar for social, in-game advertising, web, video, and press.
• Created and optimized marketing processes for all games and marketing teams.
• Analyzed results of sales and campaigns against benchmarks.
• Managed 2 direct reports of Marketing Coordinators. Milestones:

Alpharetta, GA, US

• Responsibilities:
• Managed digital audience of over 3 million.
• Managed daily schedule for all in-game marketing and social channels, working with multiple teams to create content, implement in-game events and sales, and optimize promotions.
• Created analytics reports to analyze social media efforts across all channels and observe industry marketing trends.
• Managed community team (4 direct reports) and their workflow to create social and in-game marketing content, execute in-game events and digital campaigns.
• Liaison between design, QA, marketing, web, business development, legal, and game ops teams.

Crozet, Virginia, US

• Responsibilities:
• Created unique content on a daily basis for blog and social media, using Adobe Photoshop and Premiere.
• Managed social media channels with a digital community of over 175,000.
• Spokesperson for website in interviews, videos, events, and panels.
• Developed website design through HTML/CSS and Adobe Illustrator/Photoshop.
• Managed advertising and sponsorship campaigns with clients through Google Adsense and Adwords.Milestones:

Atlanta, GA, US

• Responsibilities:
• Wrote editorial articles for GameSkinny’s website 2-3 times a month, geared around gaming and fashion.
• Created bi-weekly YouTube show, Gaming Gear, that focused on gaming merchandise.Milestones:
• Top post “Gifts for Fashionable Gamers” receiving 1,214 views.
• Covered Smite World Championship in Atlanta, interviewing players and writing articles during the event.

Markham, Ontario, CA

• Responsibilities:
• Managed digital community of over 110,000, providing instant customer support on all digital channels.
• Conceptualized global social media content strategy under the umbrella of quarterly marketing campaigns, working closely with global offices in Toronto, Dallas, Seattle, Calgary and Australia.
• Created analytic reports to analyze social media efforts across all channels.
• Managed blog ambassador program by recruiting and promoting a team of parent bloggers. Milestones:
• Grew followers on Facebook by 8%, YouTube by 23%, and Instagram by 14%. Also increased overall audience engagement on all channels.

Burbank, California, US

• Responsibilities:
• Produced video content on a bi-weekly basis.
• Promoted videos and channel through social media campaigns.
• Engaged with audience through comments, emails, and forum messages.
• Collaborated with other Geek & Sundry vloggers to create unique content.
• Wrote editorial articles for the Geek & Sundry website. Milestones:

Brantford, Ontario, CA

• Responsibilities:
• Created digital content, managed social schedules, and reported analytics.
• Executed game-day social media operations, including live-tweeting, in-game promotions, and contests/giveaways. Milestones:
• Grew followers on Facebook by 23%, Twitter by 40%, and Instagram by 193%.
• Initiated "Weekly Preview" segment highlighting upcoming events via social media. Designed graphics for consistent branding on the segment each week.
• Conceptualized and executed "Where in the World is Bruiser?" contest on social media, with over 900 comments on the top post.

Bachelor Of Arts, English

High School Diploma