Amanda Erickson Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Austin, Tx, Us

Responsibilities:• Manage digital audience of over 5 million.• Manage daily schedule for 11 social accounts, creating unique content for each on a daily basis. • Research social media trends to frequently optimize social strategy. • Provide social media analytics on all channels, including partners. • Manage direct report of Social Media Coordinator. Milestones:• Led social media efforts for both 2018 and 2019 Rooster Teeth Expo (RTX), managing 11 social channels, covering live announcements and creating behind the scenes content. • Established Asana process for social calendar and increased posting year over year. • Created social media strategy based on previous analytics and social trends.

Alpharetta, Ga, Us

Responsibilities:• Led multiple campaigns as a project manager, working with marketing teams to conceptualize, create, and execute all digital marketing communications.• Maintained marketing calendar for social, in-game advertising, web, video, and press. • Created and optimized marketing processes for all games and marketing teams. • Analyzed results of sales and campaigns against benchmarks.• Managed 2 direct reports of Marketing Coordinators. Milestones: • Organized keynote presentation at Hi-Rez Expo 2018 - coaching speakers, managing asset creation, and working with event production and broadcast staff. • Created multiple marketing processes in JIRA, including department task workflow, sprint/patch campaign planning, publishing partner communication (Microsoft/Sony/Steam), and in-game advertising copy calendar.

Alpharetta, Ga, Us

Responsibilities:• Managed digital audience of over 3 million. • Managed daily schedule for all in-game marketing and social channels, working with multiple teams to create content, implement in-game events and sales, and optimize promotions. • Created analytics reports to analyze social media efforts across all channels and observe industry marketing trends. • Managed community team (4 direct reports) and their workflow to create social and in-game marketing content, execute in-game events and digital campaigns.• Liaison between design, QA, marketing, web, business development, legal, and game ops teams. • Represented the studio at industry events by introducing new fans to SMITE and building the existing community. On-camera and event host – HRX 2017 (Live Event) Dreamhack Summer 2016 (Live Event), SMITE Patch Overview (YouTube), SMITE Show (YouTube), and Cosplay Queue Up (YouTube). Milestones: • Led global community team of 10 members for the 2017 Hi-Rez Expo, managing 13 social channels, live event social coverage, in-game promotions, and in-person event community building.• Established in-game sales/events calendar for use across all teams. • Created community team processes in Asana and Jira. These processes included promotional art creation, scheduling in-game events/promotions, and social media posts. • Established SMITE on Instagram, gaining over 215k followers in less than a year. • Organized, executed and hosted the Cosplay Contest at the SMITE World Championship in 2016, 2017, and 2018 with over $20k in prizes.

Crozet, Virginia, Us

Responsibilities:• Created unique content on a daily basis for blog and social media, using Adobe Photoshop and Premiere.• Managed social media channels with a digital community of over 175,000. • Spokesperson for website in interviews, videos, events, and panels. • Developed website design through HTML/CSS and Adobe Illustrator/Photoshop.• Managed advertising and sponsorship campaigns with clients through Google Adsense and Adwords.Milestones:• Tumblr Spotlight Blog for the Gaming category.• Grew audience to over 175,000 Tumblr followers in less than two years.• Featured on Polyvore, H&M, ModCloth, Kotaku, and MSNBC.• Hosted 2014 Gift Guide campaign, giving away over $1000 in prizes, with 1,568 contest entries, and grew overall social following by 6,047 in two weeks.

Atlanta, Ga, Us

Responsibilities:• Wrote editorial articles for GameSkinny’s website 2-3 times a month, geared around gaming and fashion. • Created bi-weekly YouTube show, Gaming Gear, that focused on gaming merchandise.Milestones:• Top post “Gifts for Fashionable Gamers” receiving 1,214 views.• Covered Smite World Championship in Atlanta, interviewing players and writing articles during the event.

Markham, Ontario, Ca

Responsibilities:• Managed digital community of over 110,000, providing instant customer support on all digital channels.• Conceptualized global social media content strategy under the umbrella of quarterly marketing campaigns, working closely with global offices in Toronto, Dallas, Seattle, Calgary and Australia.• Created analytic reports to analyze social media efforts across all channels.• Managed blog ambassador program by recruiting and promoting a team of parent bloggers. Milestones: • Grew followers on Facebook by 8%, YouTube by 23%, and Instagram by 14%. Also increased overall audience engagement on all channels. • Assisted in development of Autism Awareness Month content and social media strategy, resulting in over 4,000 shares on Facebook and Twitter.

Burbank, California, Us

Responsibilities: • Produced video content on a bi-weekly basis.• Promoted videos and channel through social media campaigns.• Engaged with audience through comments, emails, and forum messages.• Collaborated with other Geek & Sundry vloggers to create unique content.• Wrote editorial articles for the Geek & Sundry website. Milestones:• Grew Console to Closet YouTube following to over 2,300 in less than a year.• Network videos gain over 4,000 views on average.• Guest vlog on the main Geek & Sundry channel reached 11,000 views.

Brantford, Ontario, Ca

Responsibilities:• Created digital content, managed social schedules, and reported analytics.• Executed game-day social media operations, including live-tweeting, in-game promotions, and contests/giveaways. Milestones:• Grew followers on Facebook by 23%, Twitter by 40%, and Instagram by 193%.• Initiated "Weekly Preview" segment highlighting upcoming events via social media. Designed graphics for consistent branding on the segment each week.• Conceptualized and executed "Where in the World is Bruiser?" contest on social media, with over 900 comments on the top post.

Bachelor Of Arts, English

High School Diploma