Areas of focus: Brand portfolio strategy, brand positioning & communication, product innovation & commercialization, market research & competitive analysis, overall industry expertise & advisory, P&L management, creative & content creation strategy, 360 digital strategy: including paid advertising & channel management, retail marketing & sales support, 360 product development: including sourcing formulas & packaging, distributor collaboration & management, agency collaboration & management, global expansion & international marketingClients include: BABZ, DEINDE by Debut, Prakti Beauty, Joanna Czech, Glow Recipe, EVOLVh, Silk & Tea, Sunflower Digital, Juvia's Place, YUNI Beauty, H2O+ Beauty, Shiseido, BUXOM Cosmetics, Amyris, Aprinnova, Rose Inc (pre-launch of Rosie Huntington-Whitely makeup & skincare), ZENTS, ANTARA Organics, Boulder Botanical & Bioscience Labs, Alchemy Minerals, Venics Organic Beauty, Solara Suncare, Bloom Jewelry

Clients: Pyrex/Corelle Brands, BleuBully, twelveNYC, ACURE, HPPY Skin, Alodia Hair Care, Gaia Herbs, UBeautyPro, Deux Mains, Parfait, BUBBLE

o Reported directly to the CEO, working alongside the executive leadership team to continuously develop H2OPlus.com, the brand's flagship store, as a key strategic channel for the business, helping to grow brand awareness as well as secure their global position in premium skincareo Managed the H2OPlus.com website platform (ShopifyPlus) and all key conversion funnel touch points (Klaviyo email promotions, SMS, Google paid search and FB/IG social advertising, on-site merchandising programs, as well as other on-site retention programs such as subscription, referral through Yotpo)o Collaborated with cross-functional teams to lead the execution of all digital marketing to drive customer acquisition and retention efforts on all paid digital channels (email, SMS, paid search, paid social, and more), ensuring these delivered online sales goals, budget targets, and were on-brando o Led 4 digital agency partners to drive conversion in order to meet monthly ecommerce goals and KPIso Provided expertise on current digital marketing and ecommerce best practices, particularly within the beauty and skincare industries, including trend analysis and competitive benchmarking to put insights into actiono Analyzed engagement and shopper data to enhance site merchandising strategy, defining best practices to deliver highest conversion rate and repeat visitors on both mobile and desktopo Responsible for establishing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIso Use data analytics to track performance to goals and identify opportunities for business development across segments of the companyo Managed Digital Marketing Manager and Customer Service Specialist to ensure daily task and responsibilities were completed on time, within budget, and aligned to company goals and KPIs

o Reported directly to the CEO & founder, responsible for overseeing the D2C and wholesale planning, development and execution of all marketing and advertising initiatives for both ZENTS, a luxury bath, body, and fragrance line and ANTARA ORGANICS, a luxury full spectrum CBD topical & tincture line o Collaborated cross-functionally with the Executive Leadership Team assisting to drive the D2C overall e-commerce strategy, goals, & direction for the company's future growth initiatives o Defined and prioritized Q4 marketing strategy & planning including: 360 launch strategy consisting of digital marketing, brand partnership, & retail distribution for ANTARA; BFCM and holiday digital marketing promotional & sampling strategyo Set 1H 2021 marketing goals, KPIs, and objectives as well as plan, implement and manage D2C digital & retail marketing strategy across multiple channels: website (development, optimization, automation) & SEO, content (design, photography, copywriting, blogs), paid digital advertising (FB & IG, Pinterest, Google: PPC & Display), social media & influencer, affiliate, partnerships, & email (ActiveCampaign)o Manage the annual marketing budget to ensure weekly, monthly, yearly revenue targets are meto Led 2 digital agencies & an affiliate agency, managing annual ad budget generating to ensure consistent above average ROASo Led key strategic partnership with FabFitFun to increase brand exposure & customer reach to +2M members through e-commerce programs driving additional revenue o Managed 4 direct reports (Director of Marketing, Digital Marketing Manager, Marketing Associate, & Intern) to ensure marketing projects are aligned to overall strategy & priorities, completed on time & within budget

o Reporting directly to the CEO & COO co-founders was tasked to establish the marketing strategy for two owned CBD brands, Apra & SmartLeef, as well as for the white label & private label businesses o Collaborated cross-functionally with Executive Leadership Team assisting to drive the overall strategy, goals, and direction for the company's future growth initiativeso Managed and oversaw the hiring and recruitment process of multiple new team members to build out the marketing department and ensure we had enough staff to support company goals and objectives which includes training as well as performance evaluationso Researched, reviewed, sourced, and pitched hiring a new 360 branding agency o Worked closely with multiple web designers to rebuild our e-commerce platform within a 2 week deadline so that the site was fully optimized, integrated, functional, informative, and on brand SEOo Implemented strategic marketing plans and forecasts to achieve corporate objectives for products and serviceso Recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market shareo Evaluated and monitored CBD market research, competitor products, sales, and marketing activities so as to adjust marketing strategy to meet changing CBD market and competitive conditionso Supported the sales & operational teams for market channel development activity and coordinated sales distribution by creating marketing materials and sales tools as well assisting in the development of new SOPs

LAURA MERCIER - Global Marketing Directoro Responsible for the brand’s 2 year rolling NPD calendar for skincare, primer, holiday, retailer exclusives, and our LMOCF program which includes managing the brand’s marketing initiatives to grow business and deliver on financial targetso Manage and drive new product development process for on time, quality execution within cost targets including completion of all Marketing related tasks (product brief, cost targets, forecast inputs, claims generation, pricing strategy, copy development/approval)o Collaborate with cross functional teams to develop best in class launch activation planso Partner closely with International Affiliates, North America Sales, Retail Planning and Education to track sales results, product selling and field/retailer feedbackBUXOM COSMETICS - Global Brand Managero Sole global brand manager leading cross functional teams to develop innovative and cohesive marketing launch strategies for entire 2018 & 2019 product portfolio (core, limited edition, sampling, & kits) o Collaborate with NPD teams on product concepts & positioning as well as manage three freelancers in design & copy development for the primary and secondary packaging across 70+ projectso Perform full competitive category & pricing analysis in order to provide strategicrecommendations through tracking internal sales data, external NPD data, & trend reports as wellas capture all data maintenance via project management systemo Partner with NPD, sales, & operations teams in leading demand planning & commercialization process

o Lead the seasonal marketing planning process for each country/region to create marketing strategies and communications programs that drive brand awareness and growth in demando Manage the development of international specific launcheso Work collaboratively with the international team to develop detailed seasonal marketing plans, forecasts plans and budgets that are globally aligned, support brand and business goals, and are relevant to consumers in the local marketso Act as liaison between global marketing team and international regions to efficiently and effectively create, present and execute marketing programs across all channels and media to include events and PRo Partner with creative team to develop and deliver marketing support tools and collaterals on time and within budgeto Monitor performance benchmarking and analyze developments in international markets to deliver key insights that guide and inform brand strategies and executiono Develop strong partnerships with international counterparts, building effective working relationships, gaining from their knowledge of their respective markets and target consumers and sharing with them our global brand perspectiveso Manage market and customer specific retail pricing; retail benchmarks and order formso Assist with regulatory process of launching in new marketso Monitor development of international retailer websites and web based initiatives

o Acting as the sole representative on the international team in HQ to assist a team of 4 others, all living outside of the U.S., in managing the current and future distribution of selling bliss products on a global scale through a distributor business modelo Responsible for managing existing distribution as well as expanding presence in the LATAM market by finding key distribution partners to sell to such as in Uruguay and Colombiao Collaborate with our international team daily to gather forecasts, gauge interest in new productlaunches, distribute and update order forms, complete global competitive analysis, review andapprove all merchandising and collateralo Facilitate and lead the registration process for all international markets by working closely with our regulatory consultant

o Assisted a team of 4 others in managing the global and regional marketing strategy, brandcommunication (merchandising and collateral materials), and the education of existing as well asnew product launches for both the retail and spa channelso Collaborated with our retailers, Sephora and Nordstrom (both in-store and online), across the USand Canada in order to continue to maintain strong partnerships and drive successful sales resultsthrough the coordination of: introducing new product offerings, GWP and sample mailings, trainingand educational assets, and managing the execution of in-store eventso Facilitated all corporate communication and shipments for the retail and spa sales teams to provide them with updated order forms, educational materials or presentations, and new product launch kitso Developed creative briefs, managed the routing, tracking, and approval process of all global andregional marketing materials such as product fact sheets, training manuals, flyers, e-blasts, andprotocols to ensure completion by assigned deadlines

NORTH AMERICA REGIONAL - Elizabeth Arden Fragrance, Skincare, & Coloro Assisted a team of 3 others in managing the EA Prestige Skincare/Fragrance/Color franchise needs of the US, Canada, Puerto Rico, and Military regions to ensure global marketing initiatives for repositioning the company as well as new product launches drove successful resultso Collaborated with many cross-functional teams and our agency to manage all national print and digital advertising campaigns in the USo Managed and took reigning responsibility in working with our agency on numerous added valueprograms to increase exposure, customer reach, and attract a new, younger demographico Reviewed and approved POS merchandising in addition to print, digital and OOH advertising pieces for content, relevance to brand, and aestheticso Created, pulled, and compiled competitive data on an ad hoc and monthly basis from NPDDecision Key to produce roughly 30 charts that were then distributed to senior level managemento Worked closely with the global EA fragrance team to initiate, develop, and direct the launch of the new pillar fragrance UNTOLD – one of the biggest launches for the brand in over 20 yearsGLOBAL COLOR o Assisted a team of 3 others in new product development and promotional initiatives for repositioning current products as well as the Spring/Fall Color Story Collectionso Updated promotional and product launch fact sheets to communicate changes to global marketso Managed international requests by ordering and distributing new product launch comps, labsamples, and first production pieces to the offices around the globeo Collected, organized, and maintained all competitive ad binders, a comprehensive color productlibrary, collateral marketing pieces, and products to reference for research and analysiso Researched, developed, and worked with the team to help launch the new, modern 40 SKUBeautiful Color Moisturizing Lipstick and 10 SKU Beautiful Color Precision Glide Lip Liner