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Dynamic marketing leader with 15 years’ experience with a diverse set of national and global brands spanning CPG, consumer healthcare, technology, telecomm and outdoor/active. Passion for developing insightful strategies and engaging brand experiences to drive meaningful results for brands. Skill set best used for strategic planning, problem solving and building relationships with brand and marketing teams, agency teams, and vendors. Core competencies: - Brand Strategy- Go-To-Market Strategy and Planning- Consumer Insights & Audience Planning- Digital Content Marketing- Social Media Strategy- Brand Communications & Partnerships - Integrated Marketing Communications Brand & category experience:- CPG: Jack Link’s, Land O’Lakes, Post-It’s- Tech: Microsoft- Telecomm: T-Mobile- Consumer Healthcare / Pharma: Colgate-Palmolive, Claritin, Coppertone, Dr Scholl's, Aleve, Midol, Bayer Aspirin- Outdoor/Active: Brooks Running
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Vp, Global Brand Strategy & MarketingBrooks Running Jun 2022 - PresentSeattle, Wa, UsResponsible for developing, leading, and executing the Brooks brand and marketing strategy, globally. Member of Senior Leadership Team responsible for shaping and overseeing the strategic direction of the business. Oversee Go-To-Market Strategy for global brand and product campaigns, community impact, public relations, sports marketing, and marketing operations.Oversee Brooks' consumer insights and research team who mines for meaningful insights that enable us to garner and deep and intimate understanding of the consumer to inform opportunities in the market, our consumer segmentation and deliver innovative thinking to the organization using design thinking principles.Standing up new team to drive the vision and strategy for branded retail.Previously served as senior leader overseeing product marketing, influencer, employee events and corporate communications -
Director, Brand Marketing & CommunicationsBrooks Running Mar 2021 - Jul 2022Seattle, Wa, UsWas responsible for developing, leading, and overseeing the execution of the brand and marketing strategy globally to drive brand demand, brand health and growth for Brooks. Led and developed the teams responsible for the Global Marketing calendar and go-to-market planning and execution (integrated marketing and product marketing), building our brand narratives (brand communications, public relations, influencer marketing) building and supporting our athlete strategy and how we show up as a leader in the sport (sports marketing) and internal employee communications.
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Director, Digital MarketingBrooks Running Feb 2020 - Mar 2021Seattle, Wa, UsLed a team of digital marketers focused on reaching and engaging runners across digital channels. Oversaw Paid Media, Social, Digital Content and SEO. Partnered with other Brooks Marketing Leaders (through Marketing Leadership Team), driving cross-functional strategic thinking and collaboration.
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MemberChief Oct 2022 - Oct 2023New York, Ny, Us -
Account DirectorIcrossing Apr 2019 - Feb 2020New York, Ny, UsBusiness Lead for the Seattle office; client service leads for the Microsoft and T-Mobile accounts/engagements. Focused on driving growth, delivering strategic thinking and ensuring excellence of work across SEO and content marketing engagements for the iCrossing Seattle office overall. -
Account DirectorIcrossing Dec 2017 - Apr 2019New York, Ny, UsDay-to-day Global Account Lead for 2 Analgesics brands for Bayer ConsumerCare: Bayer Aspirin, Aleve
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Sr. Account ManagerIcrossing May 2016 - Dec 2017New York, Ny, UsDay-to-day Account Lead for 7 Bayer U.S. Consumer Care brands: Alka-Seltzer Plus, Afrin, Coricidin, Bayer Aspirin, Aleve, Midol, Dr. Scholl's
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Global Digital Account SupervisorY&R / Red Fuse Communications Jan 2014 - May 2016New York, Ny, UsDigital Account Supervisor on the Colgate Global Digital Oral Care team -
Account SupervisorColle+Mcvoy May 2012 - Jan 2014Minneapolis, Mn, UsAccount Supervisor on the Land O'Lakes Dairy team. Worked with the team to deliver integrated digital & PR consumer marketing solutions across butter, innovation and landolakes.com. -
Account ManagerAtomic Playpen Mar 2011 - May 2012Minneapolis, Minnesota, UsLead account and strategic planning efforts, covering all facets of the digital space- including website design, integrated online campaigns, social media, email marketing, eCRM, search and beyond for a variety of consumer, & B2B clients. -
Project ManagerAtomic Playpen Feb 2009 - Mar 2011Minneapolis, Minnesota, UsManager of digital and integrated campaign projects for various national clients: 3M Post-It, Minnesota Life (Group Life division), Jack Link's, Ingenix Consulting, and OptumHealth
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Assistant Account ExecutiveG2 Direct And Digital Oct 2007 - Oct 2008New York, Ny, UsAccount services for direct & digital pharmaceutical accounts: Orencia, Aggrenox, Actonel -
Account CoordinatorMeplusyou Agency (Formerly Imc2) Jun 2007 - Oct 2007Dallas, Texas, UsAssist Account Manager(s) in ongoing client services tasks various consumer healthcare and pharmaceutical accounts including Claritin, Seasonelle, Coppertone and Miralax for a top ten privately held interactive advertising agency.
Amanda Neil Skills
Amanda Neil Education Details
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University Of Minnesota - Carlson School Of ManagementArt History -
University Of MinnesotaArt History
Frequently Asked Questions about Amanda Neil
What company does Amanda Neil work for?
Amanda Neil works for Brooks Running
What is Amanda Neil's role at the current company?
Amanda Neil's current role is VP, Global Brand Strategy & Marketing.
What is Amanda Neil's email address?
Amanda Neil's email address is ma****@****ail.com
What is Amanda Neil's direct phone number?
Amanda Neil's direct phone number is +161227*****
What schools did Amanda Neil attend?
Amanda Neil attended University Of Minnesota - Carlson School Of Management, University Of Minnesota.
What are some of Amanda Neil's interests?
Amanda Neil has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Amanda Neil known for?
Amanda Neil has skills like Integrated Marketing, Email Marketing, Online Advertising, Interactive Marketing, Social Media, Marketing Strategy, Digital Marketing, B2b, Interactive Advertising, Social Media Marketing, Marketing, Advertising.
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