A passionate manager with over twenty years experience within Insight, CRM, Customer Experience, Data Analysis and Direct Marketing. I am a dedicated customer champion, putting the customers, both external and internal, at the heart of everything I do. My strength lies in providing the narrative to data and analytics translating it in to an engaging story to bring insight to life for the key stakeholders. Extremely results driven, I am tenacious, taking personal ownership and accountability for delivering business success and willing to be courageous and take calculated risks to deliver against the business strategy.I am a collaborative and empowering leader, who creates an environment where people are inspired and challenged to do their best and are confident to question their thinking to deliver against both their own and the business objectives.As Customer Development Manager I work across all disciplines in marketing from Brand and strategy planning to Digital and new product development (NPD). Key achievements to date include successfully developing and implementing a global segmentation across 6 markets to drive targeted business strategies, being the customer lead on a number of cross function projects including delivery of a new digital brand in Poland, a global brand refresh, a multi million pound investment in new international market opportunities and most recently developing and introducing a framework for delivering a consistent and frictionless customer experience across our international markets.