Amanda Sapp Email & Phone Number

Minneapolis, Mn, Us

Nashville, Tennessee, Us

New York, Ny, Us

Lead consumer research and campaign planning for clients including Microsoft, VMWare, Symantec, and Overstock.com. Provided internal thought and team leadership across planning, creative, and video teams. In order to spark a more creative culture, designed and launched an employee engagement program in the Portland office; program was then adopted and implemented at the regional level.

Directed consumer research and campaign planning across Microsoft B2B and Consumer Devices accounts, including Windows, Office, Surface, Xbox, and Technology & Research.Directed a small team to conduct scrappy, grassroots consumer research. Upsold research projects to Xbox CRM client in order to elevate the value of planning on the account; generated incremental revenue and stronger client relationships as a result. Launched Microsoft’s first set of open source artificial intelligence API’s at the BUILD Annual Conference in 2016.

Westport, Ct, Us

Directed consumer research and campaign planning for CPG and retail clients like Mars Petcare brands and Family Dollar. Managed vendors to conduct qualitative and quantitative online surveys and focus groups on limited budgets. Collaborated with partner agencies to pair consumer and shopper insights and develop more cohesive ‘through the line’ campaigns.

Westport, Ct, Us

Nashville, Tennessee, Us

Managed qualitative and quantitative consumer research to understand values, needs, decision-making processes, media habits, and test consumer values and perceptions.Worked with account and creative teams to tie consumer insights to brand and marketing strategies and ensure cross-channel implementation.Created integrated marketing plans for clients and the company's own marketing efforts. Participated in business development efforts, including pitches and RPF writing.

Boise, Idaho, Us

Managed public relations and social engagement for clients including the Idaho Division of Tourism.Facilitated media relations and earned coverage in regional travel and outdoor publications. Created digital marketing playbooks that empowered clients to be their own voice on social media.Served on the agency's digital marketing team to establish tracking benchmarks, create monthly traffic and engagement reports, and collaborate with the creative team on digital marketing strategies.

Managed publicity campaigns and earned media coverage for independent cookbook publishers ranging from Junior Leagues to the Melting Pot, Inc.Created and implemented a monthly email marketing campaign to create awareness of the company's online storefront and drive sales.Consulted with corporate leadership team on the company's business growth and marketing strategy.

Generated story leads; created editorial calendars and story angles that reinforced the magazine's brand and mission.Conducted in-depth interviews with artists, musicians, subject-matter experts and historians. Wrote and edited feature stories, section headers and ghost-authored the monthly letter from the editor. Assisted with scheduling and facilitating monthly photo shoots.

Baton Rouge, La, Us

Mmc, Public Relations; Journalism

B.A., Communication Studies; Spanish