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Social Media and Marketing Specialist with a focus in brand and campaign development. Proud Michigan State University alumna; fluent in Spanish.
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Campaign Strategy SpecialistMeijer Jul 2023 - PresentGrand Rapids, Michigan, Us -
Social Media SpecialistMeijer Feb 2015 - Sep 2023Grand Rapids, Michigan, UsExperienced in project management work supporting cross-functional collaboration across business stakeholders to develop paid and organic social campaigns. Coordinate the execution from strategic concept and briefing to development and impact analysis. Track, measure and analyze KPIs and other campaign success metrics to optimize to best performance and growth. Lead Specialist on Brand Ambassador (Influencer) Program. Partnered directly with social media Ambassadors and agency partners to develop content campaigns and promote the Meijer brand to new and existing audiences. Former Responsibilities:Community Manager role handled one-on-one interactions with customers on our social channels. Supported reputational management and brand development initiatives within the social content plan. Developed and implemented a new process and workflow for this position, as well as trained and mentored the new Customer Service team now responsible for this role.
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Project AssistantSeyferthpr Jun 2014 - Feb 2015Grand Rapids, Mi, UsWorked directly with media relations division leadership and staff on various client media relations activities and projects, such as McDonalds, Feld Entertainment, and BarFly Ventures brands.Drafted press releases and news advisories to distribute to media on behalf of clients, as well as strategically developed, updated and managed social media content for these clients. Conducted research on both traditional and social media on behalf of clients. -
Social Media Marketing InternThe Economic Club Of Grand Rapids Sep 2013 - May 2014Grand Rapids, Mi, UsDeveloped the Club’s strategy and presence on social media to promote positive brand recognition and community engagement.Solely managed the organization's Twitter handle and Facebook page, where I regularly promoted the semi-monthly speaker luncheons and overall club membership through daily posts and updates. Live-tweeted updates at all of our speaker luncheons and managed the engagement on our event hashtag. -
Publications/Newsletter ChairAlpha Chi Omega Fraternity, Inc. Dec 2012 - Dec 2013Indianapolis, Indiana, UsManaged all chapter events and news through our Facebook and Twitter accounts. Contributed to a monthly newsletter with articles and photos of chapter events. -
Vice President Of Ritual And Fraternity AppreciationAlpha Chi Omega Fraternity, Inc. Dec 2011 - Dec 2012Indianapolis, Indiana, UsElected Vice President and was responsible for more than 100 individuals at various chapter events. Increased community awareness and philanthropy fundraising for the fight against domestic violence and abuse at a local nonprofit charity organization. Developed and implemented chapter events related to fraternity rituals and traditions. Maintained relations and involvement with chapter alumnae.
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Social Media Marketing InternBuzz Marketing Networks May 2013 - Aug 2013Barcelona, Catalonia, EsAssisted with community management of the Twitter handle and Facebook page for apparel brand Pepe Jeans and sports client Infiniti Red Bull Racing. Drafted and published weekly blog posts for Pepe Jeans and Infiniti Red Bull Racing clients on their Cooltery.com and Fashiolista blog sites. Provided Spanish-to-English copywriting translations on numerous projects. Contributed to various marketing and branding projects with the OCB Tobacco Rolling Paper Company on Facebook and their website. -
Marketing InternGoodwill Industries Of Greater Grand Rapids, Inc. Jun 2012 - Aug 2012Provided support for the Marketing department by maintaining media contact database for future marketing events and fundraisers and assisted with the redesign of the company website. Contributed to fundraising efforts for job development programs at the company, the annual College Bash school supplies event, and the Girl Scouts of America fundraiser throughout the internship.
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Public Relations InternThe Economic Club Of Grand Rapids May 2010 - Jun 2012Grand Rapids, Mi, UsProvided support for Annual Dinner events attended by more than 2,000 business leaders and high-profile keynote speakers. Prepared information regarding keynote speakers President George W. Bush, Colin Powell, Madelaine Albright and Tony Blair. Regularly maintained the business database with important member information and contacted members regarding upcoming events and luncheons.
Amanda Benson Skills
Amanda Benson Education Details
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Michigan State UniversitySpanish Language And Literature -
Michigan State University College Of Communication Arts And SciencesCommunication And Public Relations
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Michigan State UniversitySpanish
Frequently Asked Questions about Amanda Benson
What company does Amanda Benson work for?
Amanda Benson works for Meijer
What is Amanda Benson's role at the current company?
Amanda Benson's current role is Campaign Strategy Specialist at Meijer.
What is Amanda Benson's email address?
Amanda Benson's email address is am****@****jer.com
What is Amanda Benson's direct phone number?
Amanda Benson's direct phone number is (800) 313*****
What schools did Amanda Benson attend?
Amanda Benson attended Michigan State University, Michigan State University College Of Communication Arts And Sciences, Michigan State University.
What are some of Amanda Benson's interests?
Amanda Benson has interest in Social Services, Children, Volunteer Work, Public Relations, Social Media, Traveling, Digital Photography, Spanish.
What skills is Amanda Benson known for?
Amanda Benson has skills like Public Relations, Social Media, Newsletters, Nonprofits, Marketing, Spanish, Social Media Communications, Social Media Blogging, Social Media Advertising, Social Media Marketing, Social Media Strategist, Features.
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