Amanda Lowery, Apr Email & Phone Number

Oklahoma City, Oklahoma Area

From researching and developing (or refreshing) brands to planning and executing integrated marketing communications campaigns, work with clients to grow their organizations: https://www.braidcreative.com

9000 Cameron Parkway, Oklahoma City, Ok

• Marketing Leadership: Lead a team of 12 writers, designers, digital marketing professionals and video production artists in executing campaigns. Collaborate with a total of 45 skilled marketing department teammates with talents in market research, data analysis, web development, and Salesforce administration.• Industry Focus: Marketing efforts focus on employee supplemental benefits education, customer service support, and brand positioning among customers and prospects throughout the country.• Executive Consultation: Strategize with American Fidelity leaders to launch new technologies and build marketing assets to assist sales leaders in growing the national company made up of approximately one million policyholders and 8,000+ employer groups.

100 East Main St., Suite 200, Oklahoma City, Ok 73104

Business Management Duties:• Human Relations: Responsible for employee leadership, management, reviews, coaching, goal setting, performance plans and training.• Navigating Business Volatility: Trouble-shoot economic downturns, loss of key employees and clients, operational and service challenges, crisis communications and management, and scaling up to meet client performance demands.• Revenue Projections: Manage agency’s revenue projections based on client annual plans and budgets.• Business Development: Assist with responding to RFPs and conducting presentations to acquire new clients.• Client Development & Retention: Lead the client strategy and account service division of the firm. Personally serve as the senior strategist for a book of clients making up roughly 50% of the firm’s revenue. Successfully retain five clients 10+ years with individual annual budgets ranging from $100,000 to $1.5 million. Marketing Strategy Duties:• Strategic Planning & Measurement: Advise CEOs and leadership teams on strategic marketing recommendations, brand positioning. Develop plans, set benchmarks, measure success.• Strategic Facilitation: Lead planning and strategy workshops with boards of directors, executive teams, marketing departments, and front-line staff performers• Annual Planning & Budgeting: Facilitate annual planning sessions, recommendations and budgets for clients. Manage campaigns, projects and annual budgets.• Research & Analysis: Execute primary research such as surveys, interviews, focus groups. Manage research partner relations on behalf of clients. Conduct analysis, observations and recommendations based on research findings• Industry Insights: Experience working with clients in financial services, healthcare, higher education, social cause issues (clean air, teen pregnancy prevention, etc.), oil and gas parts suppliers, telecommunications, travel and tourism, professional service companies, and more.

Oklahoma City, Oklahoma Area

Marketing Communications Duties:• Marketing: Develop integrated marketing communications plans and programs. • Media Relations: Identify and position news-worthy stories, write press releases and media briefs, pitch stories, serve as media spokesperson, coach subject matter experts/executive teams, organize press conferences, and conduct crisis communications planning and response.• Creative Concepting Direction: Develop creative briefs and collaborate with creative team members—writers, designers, film and audio production teams—to craft stories, position for success, connect with client’s employees, clients and prospects.• Digital Marketing: Manage web development projects, social media engagement, and collaborate on overall digital marketing strategy.• Paid Advertising: Strategize with media planning and buying team to coordinate most effective reach, frequency and engagement to meet client goals.

2100 Ne 52Nd Street Oklahoma City, Ok 73111

• Management: Managed annual advertising and marketing budget. Supervised public relations assistant. Collaborated with in-house design team, development team and advertising agency.• Integrated Communications: Responsible for media relations, internal communications, paid advertising and direct marketing.• Most Notable: Launched and promoted the state’s first IMAX-style theater, numerous large traveling exhibits and fundraising events.

• Staff Liaison: Worked with volunteers from business community to plan and execute programs• Event Planning: Served as event planner for the Chamber’s annual banquet, silent auction and food tasting fundraising event, and July 4th festival which drew over 12,000 people.• Public Relations: Write and design newsletters, event materials, press releases, etc.