Amanda Muchon Prospero Email & Phone Number

Lisbon, Portugal

Lisbon, Pt

Lisbon, Portugal

- Planning, execution, and management of programmatic campaigns across multiple platforms, including DV360 (Display & Video 360) and The Trade Desk (TTD), ensuring performance-driven outcomes.- Lead programmatic media efforts for Turismo de Portugal, a government agency with one of Portugal's largest media investments, driving impactful campaigns that promote national tourism globally.- Preparation of detailed performance reports and actionable insights to measure campaign success and support strategic decision-making.- Creation and management of programmatic deals (PMPs) and direct negotiation with premium publishers to secure exclusive inventory.- Advanced data optimization to maximize ROI, leveraging real-time analytics and historical trends.- Development of strategies based on insights derived from Google Analytics and other analytical tools to enhance audience targeting and campaign efficiency.- Oversight of multi-channel campaigns, including Display, Rich Media, Digital Out-of-Home (DOOH), Audio Ads, and Online Video (OLV) formats, ensuring seamless integration and consistent brand messaging.- Collaboration with creative, technical, and client-facing teams to align campaign objectives with broader marketing goals.- Monitoring industry trends and adopting innovative technologies to stay ahead in the evolving programmatic landscape.

São Paulo, São Paulo, Brazil

- Customized account management with a focus on performance, according to the customer's KPI, which involves, in addition to customer relationship and loyalty, the account operation: Uploading campaigns, creating material, analyzing results, optimizing campaigns, planning, budget increase, and monthly renewals.- Creation of strategies according to the focus of the campaign- Realization of sales for all leads generated on the website and captured in events.- Result analysis, reporting, and insights.- Management of the company's top 10 clients and investors- Management of government accounts and campaigns.- Management of all affiliated customers.- Account Manager of three sales simultaneously.

São Paulo E Região, Brasil

- Management of E-commerce accounts, programmatic media campaigns, and on-site re-engagement and remarketing solutions.- Establishing a loyal relationship with the client, planning campaigns, and negotiating value conditions.- Management and creation of email marketing.

São Paulo E Região, Brasil

- Strategic planning for media positioning, optimizing delivery lists, monitoring customer performance, and suggesting strategies with good performance, using AppNexus and DBM as tools.-Generation of reports in a personalized way for each client.

São Paulo, Brasil

- Interaction with consumers through the main social networks (Facebook, Twitter, Instagram, and YouTube) of a brand. (L´Oréal, BRF and Unilever), using BuzzMonitor as a tool.- Monitoring the performance of publications and customer profiles.- Generation of reports with monthly/weekly insights.