Amanda Bolea-Munsch, Mba π³οΈβπ Email and Phone Number
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With over a decade of experience in leading digital marketing and communications teams, I am currently Senior Vice President, Corporate Sponsorships Sr. Lead at PNC, the fifth largest bank in the US. In this role, I help to bring PNC's brand to life through our largest strategic marketing partnerships in sports, arts, live entertainment, and health/wellness. Prior to this role, I led PNC's Content Strategy and Social Media efforts across the enterprise and was responsible for leading three teams and eighteen people while reporting directly into our Chief Communications and Brand Officer at PNC.In my current role, I support and consult executives and market leaders on large sponsorship investments, from contract phase to execution and activation. I develop integrated marketing and communications plans that leverage digital, social, PR, advertising, and experiential marketing tactics to amplify our sponsorships and align them with PNC's brand priorities and values.As a certified Marketing AI leader, certified Social Media Strategist and an award-winning social media campaign creator, Iβve built over a decade of deep expertise in social media and digital storytelling that create brand engagement and affinity. Iβm skilled at using data analytics, web metrics and social media analytics to inform my decisions and measure campaign performance. I'm passionate about marketing strategy and brand storytelling, and I enjoy collaborating with internal and external stakeholders to deliver impactful results.
Pnc
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Senior Vice President, Corporate Sponsorships Senior LeadPnc Dec 2022 - PresentPittsburgh, Pennsylvania, UsConsult lines of business and regional executives on multi-million-dollar sponsorship marketing investments that drive brand visibility and client engagement opportunities.β’ Lead sponsorship strategy consultation for 12 PNC markets including several large partnerships i.e. the Miami Marlins, PNC Arena/Carolina Hurricanes, PNC Music Pavilion, Racing Louisville, the Ryman Auditorium and university athletics with University of Alabama, Georgia Tech, Auburn University, University of Miami, University of Louisville
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Senior Vice President And Director, External Content Strategy & Social MediaPnc Aug 2019 - Dec 2022Pittsburgh, Pennsylvania, UsAs head of PNCβs enterprise content strategy, social media and community management teams, and a direct report of PNC's Chief Communications and Brand Officer, I helped one of the largest banks in the country manage its reputation through digital marketing communications efforts.β’ Built an enterprise-wide content strategy function, working with key stakeholders across the organization and expanding our thought leadership efforts to reach all of PNC's strategic audiences aligned with our brandβs prioritiesβ’ Hired, onboarded and scaled 3 teams and 18 people over 3 years
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Vice President, Senior Manager Of CommunicationsPnc Mar 2017 - Aug 2019Pittsburgh, Pennsylvania, UsLed a team of social media content strategists and community managers who were responsible for covering all of PNCβs corporate priorities including amplifying our public relations efforts, sponsorships activations, talent acquisition strategies, community efforts, reputational issues and line of business thought leadership to protect PNCβs reputation and bring to life PNCβs corporate narrative in the social media space. β’ Established a centralized Social Media team that oversaw PNCβs brand presence on all of its corporate social channels, provided executives and sales teams with social media training and led an RFP to onboard the social media management SAAS platform operated by 75+ users across PNCβ’ Developed PNCβs paid/owned/influencer strategy for corporate social media channelsβ’ Developed thresholds for reputational risk that were developed into a quarterly report that was reviewed by PNCβs executive committee and board
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Adjunct Professor, Marketing & Advertising DepartmentPoint Park University Jan 2024 - PresentPittsburgh, Pa, Us -
Board ChairSocialmedia.Org Mar 2017 - Dec 2022Austin, Texas, UsSocialMedia.org is the community for social media leaders at the world's largest brands. As a Board Chair, I was responsible for leading PNC's membership in the community and helping PNC maintain best-in-class social media efforts across the entire organization. -
Team Leader, Demand GenerationDdi | Development Dimensions International Apr 2016 - Mar 2017Bridgeville, Pa, UsLed DDI's Demand Generation Team, which helped the company nurture prospects and customers through integrated e-mail marketing campaigns, inbound advertising, and social media. β’ Aligned sales and marketing efforts by overhauling our lead scoring model and proving the ROI of Demand Generation/inbound marketing/social media campaigns β’ Launched DDIβs Google Adwords/search engine marketing strategy β’ Optimized paid strategies and e-mail campaigns through advanced segmentation and A/B testing that increased open and click-through rates significantly -
Social Media StrategistDdi | Development Dimensions International Sep 2014 - Aug 2016Bridgeville, Pa, UsLed DDI's global social media strategy, social selling and sales enablementβ’ Built DDIβs first social media function, onboarded two direct reports and launch its first paid social acquisition strategyβ’ Doubled DDIβs social media audience from 40,771 to over 100,000β’ Increased social media web referrals by 1032%
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Owner, ConsultantA. Munsch Marketing May 2013 - Apr 2016Early in my career I started A. Munsch Marketing, a digital marketing company, and was fortunate to land notable clients including former Pittsburgh Steelers safety, Ryan Clark, Traversari Productions, Dennis Kostley Design, and Northeast Paddleboard Co.This side hustle helped me grow my portfolio through various web design projects, event marketing and promotion, social media strategy, e-mail marketing and graphic design.
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School Of Business Outreach CoordinatorPoint Park University Aug 2012 - Sep 2014Pittsburgh, Pa, UsAs the School of Business Outreach Coordinator, I helped the School of Business hit record enrollment numbers, bringing in the largest freshman class in Point Park University School of Business history and exceeding our enrollment goal by over 15 percent.In this role, I was responsible for the digital marketing efforts of the School of Business. I managed nine School of Business social media accounts, designed e-mail marketing campaigns for recruitment & retention, and created the SAEM website. I developed retention-based programs, activities, events, and other opportunities for current students, and I organized and promoted ten prospective-student events per year.Prior to being promoted to School of Business Outreach Coordinator, I was the Administrative Assistant to the Chair of the Sports, Arts and Entertainment Management Program.In this role, I managed the day-to-day administrative duties of the largest program within the School of Business, recruited students through various initiatives, and managed nine social media accounts associated with the School of Business. My greatest accomplishments were the creation of the SAEM Newsletter, the creation of the SAEM Program's "SAEM Web," and helping to recruit students, exceeding our enrollment goal by ten percent in the first year.
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Assistant Women'S Soccer Coach & Interim Head CoachPoint Park University Dec 2010 - Jun 2013Pittsburgh, Pa, UsAs a collegiate soccer coach, I helped Point Park Womenβs Soccer reach its best season record in Program history, competing in the NAIA. I was responsible for student-athlete recruitment, mentorship and academic supervision of student-athletes, athletic training, fundraising, and day-to-day operations of the women's soccer program. For over six months I also held the position of interim head coach for the program. Obtained the National "E" license, requiring 18 hours of course study, and coached several age groups of Youth Elite Soccer during my coaching years.This position taught me so much about leadership and rallying a team to work together and achieve results; I carry those lessons with me today.
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Teacher'S AssistantGeneva College Aug 2007 - Dec 2010Beaver Falls, Pa, UsTaught for six semesters, grading all tests, quizzes, and homework within two class sections per semester, sitting in on lectures, lecturing once per week, tutoring, and proctoring exams/quizzes.
Amanda Bolea-Munsch, Mba π³οΈβπ Skills
Amanda Bolea-Munsch, Mba π³οΈβπ Education Details
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Cornell UniversityMarketing Ai -
Mit Sloan School Of ManagementCertificate In Strategy And Innovation
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Point Park UniversityManagement Information Systems (Mis) Concentration
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Geneva CollegeBachelors Of Arts
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Trinity Christian CollegeSemester In Spain πͺπΈ
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Maple Grove Jr./Sr. High School
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Chautauqua Lake Central School
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Cornell UniversityMarketing Ai
Frequently Asked Questions about Amanda Bolea-Munsch, Mba π³οΈβπ
What company does Amanda Bolea-Munsch, Mba π³οΈβπ work for?
Amanda Bolea-Munsch, Mba π³οΈβπ works for Pnc
What is Amanda Bolea-Munsch, Mba π³οΈβπ's role at the current company?
Amanda Bolea-Munsch, Mba π³οΈβπ's current role is SVP, Sponsorships at PNC Bank | Certified in Marketing AI | Data-driven decision-maker with expertise in brand partnerships, social media and digital marketing strategy.
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Amanda Bolea-Munsch, Mba π³οΈβπ's direct phone number is +171648*****
What schools did Amanda Bolea-Munsch, Mba π³οΈβπ attend?
Amanda Bolea-Munsch, Mba π³οΈβπ attended Cornell University, Mit Sloan School Of Management, Point Park University, Geneva College, Trinity Christian College, Maple Grove Jr./sr. High School, Chautauqua Lake Central School, Cornell University.
What are some of Amanda Bolea-Munsch, Mba π³οΈβπ's interests?
Amanda Bolea-Munsch, Mba π³οΈβπ has interest in Children, Civil Rights And Social Action, Education, Human Rights, Arts And Culture, Health.
What skills is Amanda Bolea-Munsch, Mba π³οΈβπ known for?
Amanda Bolea-Munsch, Mba π³οΈβπ has skills like Social Media, Blogging, Event Planning, Leadership, Event Management, Social Media Marketing, Community Outreach, Public Speaking, Marketing, Microsoft Office, Customer Service, Sports.
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