With over a decade of experience in leading digital marketing and communications teams, I am currently Senior Vice President, Corporate Sponsorships Sr. Lead at PNC, the fifth largest bank in the US. In this role, I help to bring PNC's brand to life through our largest strategic marketing partnerships in sports, arts, live entertainment, and health/wellness. Prior to this role, I led PNC's Content Strategy and Social Media efforts across the enterprise and was responsible for leading three teams and eighteen people while reporting directly into our Chief Communications and Brand Officer at PNC.In my current role, I support and consult executives and market leaders on large sponsorship investments, from contract phase to execution and activation. I develop integrated marketing and communications plans that leverage digital, social, PR, advertising, and experiential marketing tactics to amplify our sponsorships and align them with PNC's brand priorities and values.As a certified Marketing AI leader, certified Social Media Strategist and an award-winning social media campaign creator, Iβve built over a decade of deep expertise in social media and digital storytelling that create brand engagement and affinity. Iβm skilled at using data analytics, web metrics and social media analytics to inform my decisions and measure campaign performance. I'm passionate about marketing strategy and brand storytelling, and I enjoy collaborating with internal and external stakeholders to deliver impactful results.
Listed skills include Social Media, Blogging, Event Planning, Leadership, and 46 others.