Marketing And Public Relations Manager
Waukesha, Wisconsin, Us
Developed and executed marketing strategies for high-profile clients, professional athletes, and the agency. Responded to requests for information from the media and designated an appropriate spokesperson. Crafted press releases, media advisories, interview question responses, fact sheets, and marketing pitches to ensure the favorable public opinion of clients. Copywriter and editor for internal and external communications. Prepared organizational publications, such as client newsletters or stockholders' reports, for internal or external audiences. Optimized social media based on metrics and analytics to increase brand awareness, reach, and engagement. Clients included Vince Lombardi Cancer Foundation, JJ Watt Foundation, Brogdon Family Foundation, Carson Wentz A01 Foundation, Sam Mayer, Lynn Family Foundation, and the Starr Children’s Fund.KEY ACCOMPLISHMENTS:- Conceptualized and launched professional athlete’s international nonprofit foundation: website design, social media, client coordination, announcement press release, and kick-off fundraiser.- Owned the Vince Lombardi Cancer Foundation grant campaign process; managed the Medical Advisory Board to award and announce national winners; financed five grants totaling $373,864. - Pivoted in-person programming to a virtual fundraiser under a tight deadline: wrote run of show and edited video presentation. - Managed media and campaigns for Vince Lombardi Cancer Foundation Award of Excellence and 2020 recipient Russel Wilson, which received national coverage and raised nearly $300,000 for pediatric cancer research.