Manage both External and Internal Communications strategy and lead the Communications team at Way to Win.

Leading internal political communications planning and strategy, working closely with Political and Advising teams, with the goal of translating Way to Win’s data-backed strategy into usable products for donors and partners, including memos, plans, slide decks and internal talking points.- Partner cross-functionally across all departments on content needs for communications.- Audit current organizational communications strategies and tactics to develop a comprehensive recommendation and vision for internal communications, including defining goals and metrics of success.- Craft and implement internal communications plans that outline timelines, dependencies, and stakeholder awareness mapping (who needs to know what and when).- Supervise staff and interns including task and workplan supervision and the development of professional development plans as needed.- Design and develop our communication tools and evaluate our existing suite of technology tools.- Create strategy and frameworks for how Way to Win shares and cascades information while driving workflow, efficiencies, and information-sharing.- Interface with the leadership and executive teams to provide recommendations and guidance on communications to Way to Win’s unique audiences.- Define and prioritize the organization’s internal communications needs, manage strategic initiatives, and document processes that improve and scale internal communications.- Work with the External Communications Director and Design teams to ensure that synergies are identified and maximized between our internal and external communications strategies and messages.

Worked closely with U.S. leadership to help guide and realize the effective utilization of media and content to achieve campaign and organizational goals.Oversee development of media and content strategies, objectives, plans and evaluations working closely with Senior Communications Manager and Content Directors.Led a four-person team of senior communications and content specialists.Participate in the development and implementation of Change.org’s overarching communications strategy.Ensure that the communications team plays a leadership role in the development of key projects, campaigns, and organizational messaging.Ensure consistency and maximum appropriate visibility of Change.org in external messaging.Oversee and lead on U.S crisis communications in tandem with leadership, as necessary.Consult with policy and corporate communications on messaging and brand crisis communications, as necessary.Develop and manage effective project reporting and evaluation mechanisms.Serve as organization spokesperson when required.Write statements, press releases, op-eds, and other materials and rigorously edit all U.S. public statements, news releases, and other output as required in coordination with team leads.Develop and manage the budget of the communications and content department and monitor expenses.Plan and execute campaign communications strategy and outreach for the NA team to contribute to team-wide goals.Monitor and manage media inquiries into the press inbox.Monitor and manage media hits and escalate opportunities or concerns to U.S. leadership, Policy, and Corporate Comms.Maintain relationships with journalists and ensure press lists are updated regularly.Manage communications-staffed campaigns, handling starter outreach, email set-up, and media outreach.

Handled management of brand campaigns with major agencies, as well as Little Caesars, Kellogg's, Dove, and media partnerships with ProPublica and The Mighty.Worked on major racial justice campaigns for Justice for Breonna Taylor, Justice for Greg Mingo, Free Horace Peterson and Juneteenth campaigns with hundreds of media hits.

In just over a year at Change.org, I have driven massive impact, having routinely taken on and led communications efforts on brand-defining projects. These projects include the Game of Thrones petition that became a cultural touchstone, the massive Kobe Bryant NBA logo petition, strategic pitching of the Halloween Day Off and student tuition/COVID trends, the Rodney Reed campaign, Eric Garner, and many others - including the viral petitions calling for Justice for Ahmaud Arbery and Breonna Taylor (the latter has received over 2500+ media mentions since April). I placed challenging and brand-boosting end-of-year/decade impact 'Best of Petition' lists with Cheddar and CNN, which featured interviews with Change leadership. I have media trained numerous petition starters and colleagues, and have strong relationships with top tier media outlets. My work garners routine Reuters, AP, CNN, USA Today, and Washington Post hits, and broadcast placements on CNN, Cheddar, The Late, Late Show with James Corden, and MSNBC.After the Change.org communications team restructured, I stepped into a leadership role to provide full media relations support, strategy and press outreach for campaigns across all of our squads, handle incoming media inquiries, coordination, consult internally with squads and policy, collaborate with global teams on their campaigns, and manage outside vendors and contracts as needed. I also manage ongoing media partnerships with The Mighty and Blavity.

Placed 2019 year-end brand impact 'Top 10 Most Impactful Petitions of the Decade' interviews on CNN and Cheddar.Led media campaign for the massively viral petition to 'Make Kobe Bryant the NBA Logo' - which culminated in over 3 million signatures, widespread broadcast coverage, and over 17,000 global media hits.Led a national media campaign around the Walmart employee walkout (Change.org/WalmartWalkout) which garnered syndicated coverage on NPR, CBS News local networks, NBC News local networks, CNN, The Washington Post and more.

Identified, organized and led a media campaign for the massively viral Game of Thrones remake petition, which achieved with over 3,000 media hits nationally - including broadcast segments on CNN, the Today Show, and Fox News.Managed media outreach for Emerald Garner's Justice for Eric Garner campaign (Change.org/JusticeforEricGarner) which resulted in major interviews on CNN Newsroom, NPR, WNYC, Refinery29 and more.Massive media coordination for viral Spongebob Sweet Victory petition which included widespread entertainment coverage (e.g. Buzzfeed, Playboy, A.V. Club, TIME, and many more) and a brief Spongebob appearance in the Super Bowl Halftime Show.Executed major media campaign for a "Hakuna Matata" petition that lead to hits in The New York Times, Washington Post, The Root, Blavity, The Guardian, Newsweek, and widespread international press.Led the media campaign to ban the 'Rape Day' video game from Steam, which was victorious. Media hits included CBS News, Business Insider, BBC News, Daily Beast, SyFy Wire, and numerous gaming publications.As an inaugural member of Change.org's Diversity & Inclusion Leadership Council, 2019, I took the lead on drafting and executing a D&I specific communications strategy that encompassed internal and external communications, including onboarding efforts, social media, and media relations work.

As part of a team, curated a pro-bono strategic communications campaign for non-profit visual storytelling organization World Lens Foundation. The campaign focused on an overhaul of messaging, donor communications and social media. Deliverables included a designed corporate donor one-pager, a social media editorial calendar, external communications audit, and elastic messaging.

Worked on the national media campaign for the BERNIE SANDERS GUIDE TO POLITICAL REVOLUTION, which hit #2 on the New York Times bestseller list, and included a one-week long national tour with sold out events in Iowa City, Chicago, Cincinnati and New York, and massive media hits including appearances on CBS This Morning, The Late Show with Stephen Colbert, a CNN segment with Chris Cuomo, a VICE episode, Playboy, Huffington Post, Iowa Public Radio, and much more.Worked on the national media campaign for RENEGADES, which hit #2 on the New York Times bestseller list, and included a two-week long national tour, month-long blog tour, Instagram tour, and festival appearances. Worked on the publicity campaign and nationwide tour for Jennifer Chambliss Bertman's THE UNBREAKABLE CODE, which hit #6 on the New York Times Middle Grade bestseller list.Worked on house authors such as Bernie Sanders, April Henry, Ruth Chan, Hayes Grier, Steve Sheinkin, Matthew Cordell, Jennifer Chambliss Bertman, and more.Spearheaded the launch of the publicity campaign for a national Reading Without Walls initiative, which involved 20+ events, 1,500+ libraries, 1,000+ indie bookstores and comics stores, and coverage in The Washington Post, Mental Floss, The Huffington Post and more.Handled publicity and assisted in creation of Fierce Reads programming at Texas Teen Book Festival and LA Times Festival of Books, including a breakfast with 100+ teens.

Developed a national media campaign for the Doctor Who Coloring Book, which became a #2 New York Times bestselling title with 6+ months on the bestseller list, and #1 on the PW and Indie Bestseller lists.Developed a national media campaign for the Nerve movie tie-in by Jeanne Ryan, which became a #2 New York Times bestselling title, and a #1 Indie Bestseller.Spearheaded spring book festival pitches (LA Times, Tucson, Texas Teen), booking travel and managing author care.Spearheaded campaigns for major authors such as Patricia Polacco, Jan Brett, Betty Birney, T.A. Barron, and more. Pitched authors and programming for spring festivals, such as L.A. Times 2016. Coordinated the publicity side of New York Comic Con and San Diego Comic Con, including panel pitching, schedules, travel, and booth programming.Organized the 2016 Penguin Teen on Tour group tour, which featured ten national tour stops and 4-5 bestselling authors. Secured media placements for over 40 young readers titles in traditional print media, including The New York Times, USA Today, and Parents Magazine; and online, including The A.V. Club, Nerdist, and Buzzfeed.Worked on house authors such as Patricia Polacco, Jan Brett, Betty Birney, Brenda Woods, Joseph Bruchac, Stacey Lee, and up and coming authors Sophy Henn, Jeff Mack, Kit Chase and more.

Assisted the Associate Director of Publicity, Marisa Russell.Organized the East Coast Froggy Gets A Doggy Costume Tour in Winter 2014 at five major bookstores in NC, MD, NJ, BK, & TN.Provided organizational and tour support for the launch of the New York Times best-selling Ordinary People Change The World book series by Brad Meltzer, host of History Channel's History Decoded.Orchestrated publicity campaigns for over 100 middle grade, picture and board books.Provided administrative assistance to the Young Readers publicity department.Assisted in publicity campaigns (i.e. kept track of publicity reports, assembled press kits, performed online research, maintained contact with authors). Assisted with tour schedules (booked travel, sent press materials etc. to participating stores and schools). Maintained press contact database in Publicity Assistant and created catalog checklist for press contacts. Handled day-to-day media requests, created media lists, handled award submissions. Managed galley orders and conducted galley mailings to the trade media.Assisted with preparation for Book Expo America 2014, escorted author Marie Lu, and staffed a signing.

Pitched local events and features to TV, radio, print, and blog outlets in New York City.Assisted in writing several press releases for the New York Landmarks Conservancy Sacred Sites Grants program.Gained in-depth knowledge of PR campaigns for local New York non-profits through work with the Police Athletic League, City Parks Foundation, Fresh Air Fund, New York Police and Fire Widows' and Children's Fund, and the Carter Burden Center for the Aging.Worked on book publicity for nonfiction titles and memoirs.Enhanced relationships with local media outlets to increase cooperation and receive better press coverage.Placements made in the Wall Street Journal, New York Times, Daily News, World Journal, and numerous community papers. Clips portfolio available upon request.Prepared promotional clip books with little to no oversight and orchestrated mailings which resulted in the addition of new clients.

Pitched local events to TV, radio, print, and blog outlets in New York City.Managed on-site press for CityParks Foundation and Police Athletic League events.Staffed and managed on-site press for the New York Police and Fire Widows' and Children's Benefit Fund gala.Gained in-depth knowledge of PR campaigns for local New York non-profits through work with the Police Athletic League, City Parks Foundation, Fresh Air Fund, New York Police and Fire Widows' and Children's Fund, and the Carter Burden Center for the Aging.

Created Twitter schedules for the ASTMH and ICFP conferences in 2011 which created significant social media buzz for the events.Planned the Power of 1% events as part of a team, including a press conference and high-profile reception at the Newseum and a briefing on Capitol Hill.Researched possible donors and corporate partnerships for use by the Vice President of Corporate Marketing and Communications.Designed and compiled material for Weekly Dose newsletters, which reach over 15,000 subscribers.Copy edited and wrote material for one-pagers used in PSI-branded press kits.Acted as an Editorial Contributor for Impact Magazine's 7th and 8th issues. Transcribed interviews with luminaries such as UNFPA Executive Director Babatunde Osotimehin, which were later included in the Summer and Fall 2011 editions of Impact Magazine.Organized global mailings of Impact Magazine, Progress Reports, and Annual Reports.Used InDesign to create one-pagers detailing PSI programs, corporate partnerships, and country platforms. Portfolio available upon request.

Wrote and published press releases for grants, outreach events, and legislation sponsorships.Researched information and published a County of the Month feature on the Senator’s official website. Transferred hundreds of VHS tapes and video clips to DVD for archival purposes.Created daily, weekly, and monthly press clip packets for the Senator’s personal review.

Researched and compiled relevant articles for daily mailing lists and wrote summaries for weekly digests to Alliance members.Updated Excel databases with up-to-date campaign information on Congressional candidates to further the efforts of the Gov't Affairs department.Researched information and statistics for use in fact sheets and packets for the Alliance website.

Developed innovative marketing concepts and consulted with clients possessing a broad spectrum of business goals.Performed research on prospective celebrity clients to prevent conflicts of interest and ensure they were appropriate for the branding process.Reviewed final drafts of business contracts in order to guarantee language integrity and client satisfaction.Maintained a vast musical database through uploading sample CDs, categorization, and creating playlists which adhered to various broad commercial themes.

Consolidated and organized architectural blueprint files and product samples within the specific archival system.Developed and implemented an effective inventory strategy to maintain office efficiency.Transcribed archival audio tapes and daily correspondence into Microsoft Word documents.Bound and delivered architectural contracts and confidential proposals to potential clients.