Western Computer is a Microsoft Cloud Solution Provider (CSP) founded in 1987 to empower and enable mid-market and SMB businesses. Specializing in Microsoft Dynamics 365 and Power Platform solutions, services, and support, our 150+ senior-level experts bring advanced functional and industry expertise to companies across North America.• Manages Marketing measurement tracking that integrates GA4, Marketo, and CRM data into Power BI to provide a comprehensive view of Marketing’s effectiveness and ROI across all platforms and campaigns.• Oversee all marketing channels, which includes the website, content strategy, email marketing, social media, SEO, SEM, and video marketing.• Stay current with the latest digital marketing trends, platforms, and emerging technologies, proactively identifying opportunities to enhance our digital presence.• Provide leadership and guidance to a team of marketing specialists, including 3 direct reports, fostering a collaborative and innovative work environment.• Cultivate strong relationships with external agencies, vendors, and partners

With the promotion to Director of Marketing, my responsibilities increased to reflect those of the Marketing Manager as well as:• Developed and oversaw the marketing strategy for new and existing products and services including email campaigns, digital ads, video marketing, webinars, in-person events, content marketing, social media, podcasts, and public relations• Guided the day-to-day activities of the marketing team including one direct report• Managed content engagement platform with over 2,250 pieces of content resulting in a 13% YOY increase in organic traffic• Implemented marketing measurement tracking that pulls together Google Analytics, marketing automation, and CRM data to provide a full picture of campaign effectiveness and ROI• Researched, hired, and supervised all marketing vendor and program relationships • Setup, optimized, tracked, and monitored paid ads including LinkedIn conversation, carousel, text, video and sponsored content• Published Microsoft AppSource listings for consulting services and product apps

• Developed and executed demand generation campaigns • Managed website content, updates, and performance• Maintained database integrity while adhering to data privacy laws including GDPR & CCPA • Created, tracked, and updated Marketing budget across all product lines and services• Collaborated closely with the sales team and provides appropriate tools, content, and presentations• Implemented and manages YouTube channel that has over 4M impressions to date• Lead social media presence to increase following, promote engagement and brand awareness

• Reported to the CEO and assisted in the development of value proposition and position strategies• Maintained database of over 250k subscribers and increased 2013 sales by 13% versus 2012 by building and managing a user-friendly eCommerce site• Developed methods for mapping readership data and customer attributes/habits in turn increasing key marketing metrics including opens for weekly email campaigns by over 35% and CTR by 50% as well as increasing CTR for web ads by 25% from Q1 to Q4 2013• Conducted integrated digital marketing campaigns from concept through production for new product launches as well as established products• Designed, wrote, and managed marketing collateral packages in line with brand identity for electronic products and subscription services

• Wrote and executed marketing plans for over 10 pharmaceutical and medical device industry publications, market research reports, online databases, webcasts, newsletters, online events, and conferences• Managed audience development initiatives• Designed ads according to specs for publication in magazines, newsletters, and web sites• Developed, executed, and tracked social media campaigns• Collaborated with editorial teams to ensure content accuracy

• Managed kitchen window during weekend shifts to ensure accuracy• Trained new employees

• Wrote local and national press releases and media advisories• Monitored, clipped, and organized media coverage • Pitched story ideas to local and national media outlets and made appropriate follow up calls• Wrote placements for local newspapers including Philadelphia Business Journal• Researched publications and editorial calendars as well as background for pitches

• Conceptualized and designed billboards and bus shelters• Created photosheets, sales slicks, spec sheets, and other marketing materials• Updated the Philadelphia market media kit• Produced proposals for various national clients

• Trained new employees and assisted in the opening of new stores • Oversaw 20 employees in their performance of job duties

• Created brochures, logos, print ads, and kiosks for healthcare, travel, education, and other various clients • Collaborated closely with Account Executives• Assisted in ad development and revamped existing ads