Amanda Naso Email & Phone Number

Ready to implement Winning by Design's Revenue Architecture frameworks? Make Salesforce work for your SaaS GTM.*Instant SaaS Best Practices*You wouldn't build a CRM. Salesforce gets you 80% there, but why struggle to build the last 20% to make it work for SaaS? SaaSTrack adds the features you need to accelerate your SaaS revenue factory.* Pipeline guardrails for reliable forecasting* SPICED methodology for efficient handoffs* Account-based Bowtie tracking for reporting on each stage of the customer journey* Auto-generated renewals that track NRR, GRR and churn

Vancouver, British Columbia, Canada

Consulting with B2B SaaS companies on their go-to-market strategies(Partnered with Winning by Design to provide a full range of offerings)• High-impact process innovation with measurable results• Development and implementation of a company-wide process, technology and data strategy• Building out high-performing, happy teams• Expert analytical skills, with a master’s degree in economics• Technical background to translate strategy into implementable organizational change: Python, SQL, Salesforce.com Certified Administrator, Tableau, Looker, Google Analytics, Mode Analytics, Amazon Redshift, PostgreSQL, Adobe Analytics, Outreach, SalesLoft, Gong, Ringlead, Hubspot, Marketo, Excel, Google Sheets, JIRA, Asana, Pragmatic Marketing Certified

I help recurring revenue organizations achieve sustainable growth via consistent process design.

Vancouver, British Columbia, Canada

Real estate investing

Vancouver, Canada Area

● Leading, coaching and developing our talented team of three Business Analysts who act asdedicated data and business operations partners to our Sales, Marketing, and Customer Successdepartments.● Overseeing our complex and evolving Salesforce.com implementation, working directly with adedicated team consisting of a Salesforce.com Developer and Salesforce.com Administrator.● Leading, coaching and mentoring our Learning Team, which provides training and enablementsupport for internal departments at Clio while also producing our externally available ClioAcademy.● Providing analytical support for operational and strategic decisions across the Company.● Work with senior leaders across the company to identify, design, and deliver constantimprovements to the way we operate across our business.● Work closely with the COO to inform our company-level strategy and execute large-scalechanges that level up our organization.● Working closely with our Staff Scientist and Data Science team to promote data literacy, accessand an outcome-oriented culture at Clio.

Vancouver, British Columbia, Canada

Vancouver, Canada Area

I manage the Insights Team, a multi-disciplinary team of 6 data analysts and user researchers. We excel at finding actionable insights from a raw data set and presenting those findings in a way that makes the audience nod their heads and take action. We’re cross-functional, working with every department in the company. For example, for Sales, we use data to build business cases to pitch to VPs at multi-billion-dollar companies. These business cases have helped secure millions of dollars for the company. We also look at the trends in the e-commerce industry to share with Marketing and to help the Product Team build the right products and prioritize features.KEY PROJECTS:• Analytics implementation, strategy and analysis (Google Analytics + AWS Redshift)• CRM re-implementation, strategy, sustainment and analysis (Salesforce)• Business case design, automation and presentation to prospects to forecast ROI leading to sales of $750k+ per contract in annual recurring revenue• Executive Business Review design, automation and presentation to customers (e.g. Carnival Cruises, Lancome, Eddie Bauer) to review the ROI of the product• Strategy projects for executive team (e.g. Total Addressable Market, pricing analysis)• Analysis for quarterly data-focused marketing reports, which are the top source of leads• Consolidation of reporting technology to save $100k per year in software subscriptions• Sales and marketing dashboards used at executive and company-wide meetings• Analysis of the impact of new technologies (research used internally and by Google)

Vancouver, Canada Area

I lead our Data Analysis Team at Mobify, where we put data to work to help pave the future of mobile commerce. We work internally across teams (Product, Customer Success and Revenue), as well as with our enterprise customers. Key Projects► Brought our data collection in Salesforce and Google Analytics from practically unusable to trusted sources of truth► Oversaw data integration between Salesforce, Google Analytics, Google Drive and internal systems► Developed the format for presenting mobile site analyses to clients► Presented mobile analyses to dozens of VP-level customers

Vancouver, Canada Area

I use analytics to help our enterprise customers improve their mobile conversion. How?1. collect the right metrics (most Internet Retailer 500 companies don’t)2. understand everything that goes into those metrics and interpret them correctly3. team with our designers to provide actionable recommendationsInternally, I analyze mobile trends to guide our product offerings and provide customers with premium insight to stay ahead of the curve. I also administer our Salesforce.com instance to improve the data quality in our sales process.

I came up for the idea of Volume Scheduler in freshman year of university, before app stores existed. Years later, my friend developed the app and published it on Blackberry App World. Volume Scheduler allowed the user to schedule the changing of sound profiles automatically based on the time of day or calendar appointments. For example, the user could set the phone to "Vibrate Only" when she was at work or in class.

Burnaby

• Analyzed Google Analytics for issues, opportunities and trends• Salesforce administration and optimization, including accounting integration between Salesforce.com and Quickbooks• Ran Pardot, the email automation system• Set up the Learning Center on the website with 70 initial articles and videos to improve SEO

Burnaby Campus

- Ranked in the top 10% of Teaching Assistants- Effectively communicated economic concepts to 165 students for a total of 130 hoursSummer 2011: Three tutorials in Development Economics (ECON 355W)Spring 2011: Four tutorials in Introduction to Macroeconomics (ECON 105)Winter 2010: Four tutorials in Introduction to Microeconomics (ECON 103)Comments from student evaluations:"She is very approachable and good at explaining difficult concepts clearly.""Very good at providing concise feedback and staying on schedule; always replied to emails""She should be a professor! Her econ enthusiasm is contagious!""Very social and optimistic, fun TA!""Answered questions well, encouraged discussion, best econ TA I've had."

Vancouver, Canada

- Underwent 20 hours of evaluated teacher training- Taught prep courses for GMAT and GRE (graduate school entrance exams) to help students improve their scores- Personally scored a perfect 800 on the GRE

Vancouver, Canada Area

- Taught 4 labs of 30 students each in Quantitative Decision Making (COMM 290)- Acknowledged in student course evaluations for “communicating clearly, creating a comfortable learning environment and being well prepared for class”

Bcom, Honours Commerce And Economics

- Dean's List - Rockwell Scholarship - European-Canadian Partnership in Management Studies Scholarship - UBC Trek Excellence Scholarship.

Ma, Economics

- SFU Graduate Fellowship - Teaching Assistantship

Exchange, Business

One semester on exchange in Milan, Italy

Education record

- Neural Networks and Deep Learning - Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization - Python.