Content Marketing & Communications Manager
Redwood City, Ca, Us
NatureBox is a direct-to-consumer healthy snack company. In leading content marketing and communications strategy, and helping to shape the company's voice, I wrote website messaging, product messaging and brand collateral, and hired and managed a PR agency. Leading the content/social media team, I was responsible for editorial direction, created healthy recipes for the NatureBox Blog, and oversaw social media strategy.I secured reviews and features in TechCrunch, Lifehacker, Forbes, StrictlyVC, Fast Company, Kotaku, and USA Today, among others. I helped increase blog growth by over 50% within my first six months. I also named 45+ snacks, including the deliciously received "pop pops", and I coined the phrase, "snackisfaction guaranteed."