With over 20 years of progressive career growth in the field of marketing, plus certifications in Digital and Social Media Marketing, I bring a nuanced understanding of market dynamics to drive growth and engagement. My work is fueled by a passion for innovation and a commitment to excellence in the ever-evolving landscape of technology marketing.I have a rich background in B2B, B2D, and SaaS technology marketing. In my over 9 years at Profound Logic, I lead a talented team of marketers to identify our key personas, attract them with paid and organic SEO, and build marketing automation campaigns to convert those personas into sales-ready leads. I worked cross-functionally with sales and developers to ensure the correct messaging was reaching our audience, and created marketing calendars and KPI measurements to ensure our team was meeting and exceeding our marketing goals. At the helm of of the marketing division at Filtec, a provider of industrial equipment for food and beverage container inspection, my focus has been on crafting and implementing a B2B strategic marketing plan that has successfully doubled our lead acquisition. The development of a data-driven and KPI-focused GTM plan, coupled with a sales enablement initiative, has strengthened our sales pipeline, cementing our position in the quality assurance inspection industry for food and beverage packaging. Our team’s efforts in digital marketing strategies have forged deeper engagement across multiple personas, with a targeted marketing approach that aligns with our business strategy and showcases our technical prowess.Most recently, my role at Filtec has evolved to oversee digital marketing for both Filtec and Pressco Technologies, sister companies of Kestrel Vision Group. In this role, I have elevated Pressco's digital marketing efforts, first by identifying the KPI we wanted to target. We then ensured that Pressco is in the featured snippet positions for targeted keywords in a very competitive market. This approach has more than tripled the amount of website traffic to the Pressco website. By creating a marketing automation system for Pressco, we ensured that leads were captured on their website, and that those leads are quickly and efficiently handled by sales. In addition to leading digital and social marketing initiatives, I have a great deal of experience with in-person and virtual tradeshows, user conferences, customer education assets, and webinars.