Amanda Nichols Email & Phone Number

Washington, Dc, Us

Bethesda, Maryland, United States

Brand steward charged with guiding the brand’s 120-year-old legacy to meet the ever-evolving needs of luxury consumers, with a focus on timeless elegance, bespoke service, and prestigious collaborations across 60 of the best addresses in 30 countries.Drive a strategic vision across global community of stakeholders to gain alignment and commitment for St. Regis’s aspirations while ensuring the brand resonates deeply across diverse cultures.Craft a consumer strategy targeting high-net-worth individuals, spanning partnerships, content creation, and tailored guest experiences designed to drive rate premiums, increase our share of travel wallet and foster deeper brand loyalty.Manage a team of five direct reports and an annual budget of $6M+ across marketing, administrative and operational spend. Lead mission-critical brand initiatives to elevate the brand experience and future-proof key brand signatures, including the renowned St. Regis Rituals and Butler program and global design signatures. Monitor brand health and performance and routinely provide brand updates for senior leadership and hotel owners (current and prospective).