At AN Strategy, Amanda provides Fractional CMO and marketing advisory services to start-up and mid-size professional services clients in the following areas:• Marketing strategy development• Brand positioning and messaging• Ideal Customer Profile (ICP) and persona development • Marketing organization • KPI development and ROI measurement

Notable Impact:• Increased brand awareness and net new revenue by nearly 25%.• Drove over $31M in marketing-attributable revenue; beat revenue goals every year I was CMO.• Increased net new volume by 48% and decreased time to conversion month over month. • Tripled size of the global team in 3 years, creating roles to support both brand and demand functions.Leadership & Strategic Planning:• Drove global marketing planning, brand strategy, demand generation, solutions marketing, digital strategy, content planning, sales enablement and internal communications.• Rebranded firm historically known as a brand agency to a growth firm.• Member of North America Leadership Team, DEI Global Board, and Global Solutions Leadership Team.Results & Revenue Growth:• Developed first-ever full-funnel marketing attribution system for the firm. • Reinvented innovative new processes for marketing to help drive the firm’s evolution and growth.• Launched award-winning website: “2023 Webby Award: Best Professional Services Website” Brand Development & Compliance:• Developed and activated new global GTM strategy, serving as a unifying force for all marketing and internal communications.• Developed new message architecture and tone of voice guidelines, enhancing content development efficiency and consistency.• Developed new Brand Guidelines and first-ever Brand Compliance team to ensure consistency across all external-facing materials.Customer Research & Insights:• Conducted in-market customer research to inform offer and content development.• Leveraged CRM and journey mapping to track and analyze key customer touchpoints, enabling data-driven decision-making and continuous improvement in customer interactions.• Created customer personas, ensuring targeted and personalized marketing strategies aligned with customer needs and preferences.Acquisition & Integration:• Integrated 7 companies into the Prophet brand; created playbook to ensure consistencies globally.

• Conducted in-market customer research to inform offer development • Served as global strategic lead for the Prophet Brand Relevance Index®, an annual study conducted across our key geographies among over 50,000 consumers• Successfully managed the marketing and PR strategy for six acquisitions from due diligence through launch

• Developed new global brand strategy and re-launched the ReeseMcMahon brand globally • Planned company trade show participation, sponsorships and speaking opportunities • Performed PR activities including press release and article distribution• Redesigned, launched and managed website

• Supported three divisions of the business consulting practice including Supply Chain; Strategy, Organization & People; and Finance & Operations• Coordinated global conferences, events and trade shows• Edited and assisted in writing of marketing brochures, articles and case studies• Submitted research to national newsletter, BC Headline News