Amanda Scherer Email & Phone Number

Miami, Fl, Us

As the Founder and CEO of Paws by Kai, I spearhead our mission to protect dogs’ paws with stylish and functional footwear. I oversee product development, from concept to creation, ensuring our innovative dog shoes meet high standards of quality and design. Driven by a passion for pets and entrepreneurship, I lead our team in enhancing pet safety and expanding our brand's reach.

Dearborn, Michigan, Us

• Launched a groundbreaking collaboration with Amazon, Hey Disney! the industry’s first voice assistant to work alongside Alexa• Facilitates weekly executive meetings between Disney and Amazon, presenting data insights and driving key improvements• Authors comprehensive documentation including product specifications and technical documentation to ensure clear understanding and enable effective implementation across development, design, content, producers, and QA• Leveraged strong storytelling skills to captivate the audience at CES, leaving a lasting impression and generating excitement around the Disney-Alexa partnership• Drives the strategic vision for enhanced integration of Disney products with Alexa, including the MB+ initiative across Disney and Amazon’s cross functional teams keeping documentation organized in Confluence

• Increase pre-arrival app engagement by introducing immersive planning content, resulting in improved metrics and increased bookables• Mitigated risks and issues across the project consisting of 8 different teams, doubling project velocity and ensuring smooth progress• Successfully launched, delivered, and scaled a virtual queue solution, reducing guest wait time by 50% by reusing existing data from internal platforms to provide an accurate queue system • Defined product requirements and compelling user stories to accelerate self-service capabilities within the app, significantly reducing call volume for dining waitlists• Facilitated story mapping, planning, and stewarded a multi-million dollar annual budget for FY22

Miami, Fl, Us

• Oversaw product development for real-time call center booking tool, including user research, product architecture, development, UI design, engineering handoff, deployment, and QA + testing• Built real-time SaaS visualization tool used in client bookings for all internal and external call agents, merging three legacy tools into one booking engine to support complex booking process• Led 6 Developers and 2 Designers in Agile environment, with responsibilities including daily standup, ticket grooming, retros, scrum of scrums, user testing, and sprint planning

Miami, Florida, Us

Led a cross-functional development team for the shipboard employee mobile app, representing 77K shipboard employees, successfully executing against technical roadmaps and implementation strategy throughout the product life cycle and achieving business requirements in partnership with Tech and Design teams.• Transformed an existing app into a fully functional Crew App.• Incorporated features such as a news feed, events, itinerary schedule, and profile page.• Cultivated community among shipboard employees by digitizing crew information.• Drove user testing, discovery, and product launches onboard various ships.• Partnered with Product Analysts & Development team to execute product strategy and maximize the value of digital products and enhancements.

Miami, Florida, Us

Led the development of an AR-experience sales and booking software tool, and created an engaging platform for showcasing Royal Caribbean’s ships, staterooms, and destinations through 360-degree immersive content. Designed and launched new features and improved functionality for the RCCL, Celebrity, and Azamara guest mobile app. • Oversaw the full product lifecycle from conceptualization to deployment. • Collaborated with the Design team to develop a style guide for guest mobile apps.• Leveraged Mapbox, Postman, and Adobe Experience Manager to create an interactive voyage itinerary map for RRCL guests to visualize various cruise destinations.

Miami, Florida, Us

Partnered with the Digital team to apply disruptive technology within an industry-leading cruise line. Recognized for core contributions within the high-performing Digital team, resulting in a full-time job offer within three months.• Streamlined antiquated onboarding process documentation for new hires.• Guided agencies through a comprehensive Deck Map and Aerial Ship View design audit.• Pitched and won a novel concept to expand market reach using VR Oculus Go.

Deerfield Beach, Florida, Us

Produced educational courses for Lexus dealership Sales, Finance, and Service departments using MadCap Flare software at corporate headquarters, delivering 130 online and classroom courses per month for 6,500+ students.• Created hand-off document on tips & tricks to using MapCap Flare software.• Provided automobile dealers data mining tools to increase car and F&I sales.• Assisted the international division with training in Panama, Brazil, Puerto Rico and Canada.

Margate, Fl, Us

Worked in the Service Department of the highest-volume Lexus dealership in the world, assisting Service Advisors with customer care with up to 300 customers vehicles per day.• Arranged customer loaner cars and verified license, insurance, and contract information.• Participated in weekly educational intern workshops and team activities.• Proposed a new method for utilizing scanners to improve loaner car logistics.

Seattle, Washington, Us

Partnered with Fashion Department Managers on special projects, conducting research on new product lines and participating in trend forecasting, buying, advertising, marketing, and styling.

New York, Ny, Us

Supported Randi Zuckerberg, the former Marketing Director of Facebook, at her company headquarters which focuses on digital media, merging technology into everyday life, and Internet etiquette. Created an eBook on digital marketing programs for distribution to prospective clients.

Master Of Business Administration (Mba), Business Administration, Concentration In Management Information Systems

Bachelor Of Science (Bs), Information Technology

Summer Study Abroad Program (London, England)