Amanda Oberstein Email & Phone Number

• Craft, implement and measure social media content strategy for the Amgen Oncology LinkedIn and X accounts• Coordinate with thought leadership team to identify strategic opportunities to place Oncology content on executive accounts• Collaborate with paid social team to methodically grow LinkedIn audience. Approach resulted in a 43% increase in followership• Develop key messages and ensure consistent pull through across content• Oversee production teams at national and global… Show more • Craft, implement and measure social media content strategy for the Amgen Oncology LinkedIn and X accounts• Coordinate with thought leadership team to identify strategic opportunities to place Oncology content on executive accounts• Collaborate with paid social team to methodically grow LinkedIn audience. Approach resulted in a 43% increase in followership• Develop key messages and ensure consistent pull through across content• Oversee production teams at national and global medical meetings. Lead content selection, video editing and approvals• Provide expert counsel to clients and inter-agency stakeholders. Contribute to cross-functional and product-specific plans• Manages an account manager and copywriter Show less

Dallas, Texas, United States

• Wrote social media content to promote disease state education and highlight Amgen’s advocacy partnerships • Worked cross-functionally to conceptualize and produce captivating creative assets• Analyzed team performance to identify opportunities for operational and financial efficiencies across workstreams. Spearheaded the development and execution of streamlined processes, guaranteeing timely client delivery

• Contributed to development of bespoke messaging platforms for 10+ pharmaceutical executives, marrying business priorities with individual passion points and competitive insights to produce authentic thought leadership content• Researched and presented timely content topics to executives and their communications teams. Spearheaded end-to-end short- and long-form content writing, editing, approvals, posting and measurement• Attended SXSW with an executive, writing and posting social… Show more • Contributed to development of bespoke messaging platforms for 10+ pharmaceutical executives, marrying business priorities with individual passion points and competitive insights to produce authentic thought leadership content• Researched and presented timely content topics to executives and their communications teams. Spearheaded end-to-end short- and long-form content writing, editing, approvals, posting and measurement• Attended SXSW with an executive, writing and posting social content in real-time. Aided in speaking engagement preparation• Managed and mentored a social media associate Show less

• Analyzed executive social media profiles and formed optimization recommendations to improve leaders’ social presence• Conducted social media trainings to demonstrate the business value of social media activity and teach best practices• Worked with cross-functional team members to ensure leadership content supported corporate messaging• Managed medical, legal and regulatory reviews of content to ensure compliance and minimize client risk

Dallas/Fort Worth Area

- Manages Susan G. Komen’s social media channels, including Facebook, Instagram + Stories, Twitter and LinkedIn - Launched and manage the organization’s first IGTV Series- Drives full-funnel social content strategy, including content creation, publication, community management and reporting- Works cross-functionally to produce social campaigns for headquarters, 60+ affiliates and corporate partners, such as: WWE, Walgreens, Bank of America, PepsiCo/bubly, Topgolf, Natura… Show more - Manages Susan G. Komen’s social media channels, including Facebook, Instagram + Stories, Twitter and LinkedIn - Launched and manage the organization’s first IGTV Series- Drives full-funnel social content strategy, including content creation, publication, community management and reporting- Works cross-functionally to produce social campaigns for headquarters, 60+ affiliates and corporate partners, such as: WWE, Walgreens, Bank of America, PepsiCo/bubly, Topgolf, Natura Bisse, & others.- Curates social content and campaign toolkits for organization-wide stakeholders, including global and corporate partners, researchers, 60+ Affiliates, Board of Directors and staff- Identifies and develops organic relationships with influencers in the breast cancer space for Komen’s owned and Komen + corporate partner co-marketing campaigns. - Conducts influencer outreach, develops creative briefs, ensures compliance and analyzes campaign performance- Manages partnership with Facebook’s Social Good team to successfully utilize Facebook’s Fundraising products- Collaborates on paid social advertising to ensure alignment on strategy, brand voice, creative execution and targeting Show less

Dallas/Fort Worth Area

- Spearheaded content creation and Outbrain syndication initiative; Management of blog content calendar, content creation and blog redesign- Monitored the media daily to keep the organization apprised of breaking news; Perform proactive and reactive media relations- Responsible for reporting and analysis of marketing and public relations campaign KPIs pertaining to department goals- Created and distributed two weekly newsletters to Komen headquarters staff and a nation-wide network… Show more - Spearheaded content creation and Outbrain syndication initiative; Management of blog content calendar, content creation and blog redesign- Monitored the media daily to keep the organization apprised of breaking news; Perform proactive and reactive media relations- Responsible for reporting and analysis of marketing and public relations campaign KPIs pertaining to department goals- Created and distributed two weekly newsletters to Komen headquarters staff and a nation-wide network of Affiliates Show less

Austin, Texas Area

Greater New York City Area

Conducted client research and assisted in traditional and social media monitoring. Managed timelines, project trackers, and account support materials. Created a social media campaign promoting Galderma’s hair regrowth product, qilib.

Austin, Texas Area

Manage internal marketing channels for the agency; blog, Google+, LinkedIn, Twitter. Responsible for carrying out new-client prospecting campaign. Responsible for writing press releases and client blog posts.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Alpha Lambda Delta and Phi Eta Sigma Honor Societies

Bachelor'S Degree, Public Relations

Studied abroad at Anglo-American University for the Spring Semester of 2016.