Amanda is currently the Country Head of Arta Finance heading their Singapore business and international partnerships. Amanda brings with her an in-depth knowledge of developing wealth businesses globally via both digital and traditional channels. She has experience in scaling up teams from scratch and across countries. She is also regularly invited to share her insights on markets/business news and to consult on wealth management, digital transformation and GTM/growth.She was most recently Global Head of Partnerships and Head of Distribution for Prudential Wealth Management. With a global remit, she was responsible for the B2B business on all fronts including strategy, product, commercials (incl. sales and business development), GTM, marketing and growth. She also led strategic implementation for the wealth management business on a global level including international expansion and licensing with regulators.Previously, Amanda was the Country Manager of StashAway, a leading fintech and one of the largest digital wealth managers in the region. She headed the company’s core and largest business, Singapore. She also headed public relations and StashAway Academy, the company’s financial education arm, for StashAway globally and was a Wealth Advisor to the company’s High Net Worth and UHNW clients. She led StashAway's Client Experience team building it up from a team of 4 in Singapore to a team of more than 48 people in 5 countries (Singapore, UAE, Hong Kong, Malaysia and Thailand).Before joining StashAway, Amanda held various roles in the Financial Services industry, including handling investment advisory to Ultra High Net Worth (UHNW) clients in the Wealth Management and Family Office Team of Lighthouse Canton. Prior to that, she serviced portfolios of institutional clients in the Securities and Fund Services Team at Citibank.Amanda holds a Bachelor of Commerce (Distinction), with a double major in Accounting and Finance from the University of New South Wales in Sydney.