Amanda Oswald Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

Milwaukee, Wisconsin

Managed strategic partnerships and new business development for 30+ apparel, accessories, homegoods, and novelty licensed product categories distributed across 1.5K+ points of sale worldwide.Led product development and brand management processes for portfolio including contractnegotiation, financial planning and marketing.- Spearheaded global licensed product growth strategy execution by integrating new brandprocesses that delivered consistent increases in revenue and sales benchmarks YOYwhile reducing number of licensed vendors to optimize portfolio productivity and alignwith brand positioning and quality standards.- Established workflow objectives and timelines between internal cross-functional teams andexternal parties, eliminating 2+ weeks off product development calendar for faster go to marketand 3+ weeks off financial reporting process, allowing for more accurate internal forecastingacross all businesses.- Improved licensee sales and performance by analyzing sales-by-door, setting monthly andquarterly KPIs, and strengthening collaboration with internal teams, leading to optimizedwholesale distribution strategies and double to triple-digit increases in sales performance andproduct adoption rates.- Created brand marketing and photography guidelines, producing cohesive and innovativecampaigns shared across multiple retail channels, ecommerce, social media, and sales training,and producing top selling styles.- Collaborated with leaders, finance, and licensees to develop strategic business plans, negotiatelong-term partnerships, and transition six volume-driving product categories, while advising onlicensed-to-sourced transitions and M&A due diligence.

Pioneered and managed digital content and conversion analysis programs for dance cardiocompany’s licensed certification program, increasing monthly enrollment conversion rate by 150%upon process implementation, with 50% of inquiries converted.

New York, New York

Managed diverse portfolio of 60+ global lifestyle brands across 20+ consumer product categories atone of the world's largest apparel and accessories manufacturers, contributing to +$2B in annualretail sales and providing critical insights to C-level executives on licensing strategies and revenuegrowth opportunities. Presented on behalf of the organization, including leading formal licensingtraining at all-company townhall meetings and brand partner events.- Facilitated cross-functional collaboration between internal teams and major brand partners,driving alignment and strengthening partnerships with Levi's, Tommy Hilfiger, Guess, and more.- Drove business development cycle for existing and potential partnerships, including vetting newopportunities by negotiating license contract terms, and leading internal legal team in contractexecution process.- Played key role in M&A transactions, notably Haggar Clothing Co., by serving as essentialmember of diligence and integration teams in complex transitions.

New York, New York

- Fostered cross-functional collaboration as the primary liaison between internal sales, marketing, finance and product development departments and external brand partners such as Levi's, Dockers, Tommy Hilfiger, Guess, Dickies, Nautica, and Kenneth Cole.- Effectively drove business development cycle for existing and potential partnerships, including vetting new opportunities, negotiating license business terms, and leading internal legal team in contract execution process.

New York, New York

- Assisted Director of Licensing in managing licensed brand portfolio.- Monitored contract compliance, sales forecasting, financial reporting, account approvals, and audit procedures for inbound license agreements. - Manage intellectual property registrations and maintenance for all owned trademarks, patents and URLs.

New York, New York

- Assistant to the EVP Group President and CMO of the world's largest men's accessories company.- Liaison between sales, marketing, e-commerce teams and division presidents, EVPs. - Coordinated semi-annual sales training conference attended by all North America account executives.- Led the social media launch of proprietary brands, Wembley & LuggageGuy. - Managed preparation for all upper management meetings, including Market Week appointments.

Chicago, Illinois

Partnered with single and multi-location local businesses to provide digital advertising solutions.Drove new business and executed full sales cycle within designated sales territory, includingprospecting, introductory outreach, qualifying, sales pitch, close and post-sale account management.- Maximized sales goals, exceeding 430% to individual monthly quota and breaking Chicago officelocation record for highest-grossing sale May 2016.- Selected for Project Handoff, training class deal-closing program due to high closing rate.

New York, Ny

- Founded Kent State University branch of national lifestyle and fashion web publication for college women.- Managed team of 300 contributors in travel and leisure features, including producing articles and photography, editing for grammar and AP style, Search Engine Optimization, scheduling and publicizing content. - Recognized as a national “Rock Star of the Week” for several contributed pieces.

Westlake, Oh

- Led team of 10 sales associates to reach $2 million in annual sales. - Directed all floor sets and visual merchandising displays. - Analyzed retail sales and inventory levels to communicate needs to merchandise allocation team. - Created community partnerships that led to television spots, fashion show styling, local sponsorships and private events. - Managed cash security, scheduling, staff training, operations audits and reporting.

Kent, Oh

- Planned magazine content for Kent State University's first and only fashion magazine. - Managed team of 40 writers, photographers, editors and public relations representatives. - Styled editorial features and wrote contributing pieces for print and online editions. - Created partnerships with Collegetown Kent local businesses and The Fashion School's Annual Fashion Show.

New York, Ny

- Managed trade show attendance for wholesale jewelry line, including staffing, budgets, booth design, and sell-in to retailers for shows such as FAME and The International Beauty Show.- Developed and maintained buyer relations to accrue several-thousand unit sales. - Directed visual merchandising for both brick and mortar boutique and trade show booths.- Managed merchandise planning for both brick and mortar boutique and wholesale jewelry business.

New York, Ny

- Styled editorial pulls for clients including Original Penguin, Shipley & Halmos, Heather Kaminski, Mavi, Ernest Alexander, United Nude and Gents. - Assisted in the organization and production of events, including Bosideng pop-up shop launch, the first New York Men’s Day and the Christian Siriano F/W 2014 NYFW show.

Kent State University

- Led distribution and promotion of Kent State University's general interest magazine at university and community functions.- Managed and analyzed social media outreach, including Facebook, Twitter, Instagram and daily blog posts. - Produced the magazine's first issue launch party, which was attended by over 200 guests.

Kent State University

Medina, Ohio

- Drove seasonal and core merchandise planning and buying strategy. - Directed all visual merchandising displays. - Developed and maintained website, including e-commerce capabilities, and social media accounts. - Built community partnerships with local organizations to build clientele and drive sales.

Kent, Ohio

- Created marketing campaigns for the company's new consumer product, The Boogie Board. - Produced tradeshow assets, coordinated attendance to drive sell-in at mass market and specialty retailers.

Bachelor Of Science (B.S.), Fashion Merchandising, Public Relations, Fashion Media

Activities and Societies: Phi Beta Kappa Society, Honors College, Delta Zeta Sorority, Kent State University Dance Team, Provost.

Education record

Activities and Societies: Student Council President, Dance Team Captain, National Honor Society, HUDDLE, Mock Trial, Prom Committee.