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Trusted senior leadership consultant with passion for connecting companies to clients and consumers. Garnering experience across fashion, manufacturing, home, fitness and technology industries. Provide unique point of view in maximizing strategic partnerships, corporate strategy, brand building, licensing and marketing. Experience managing multi-million dollar portfolios and enhancing collaboration, performance, and company / client partnership satisfaction
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Licensing ManagerCarharttCleveland, Oh, Us -
Marketing ConsultantCo2 Group Marketing & Communications Sep 2024 - PresentCleveland, Ohio, United States -
Licensing LeadHarley-Davidson Motor Company Nov 2020 - Jun 2024Milwaukee, WisconsinManaged strategic partnerships and new business development for 30+ apparel, accessories, homegoods, and novelty licensed product categories distributed across 1.5K+ points of sale worldwide.Led product development and brand management processes for portfolio including contractnegotiation, financial planning and marketing.- Spearheaded global licensed product growth strategy execution by integrating new brandprocesses that delivered consistent increases in revenue and sales benchmarks YOYwhile reducing number of licensed vendors to optimize portfolio productivity and alignwith brand positioning and quality standards.- Established workflow objectives and timelines between internal cross-functional teams andexternal parties, eliminating 2+ weeks off product development calendar for faster go to marketand 3+ weeks off financial reporting process, allowing for more accurate internal forecastingacross all businesses.- Improved licensee sales and performance by analyzing sales-by-door, setting monthly andquarterly KPIs, and strengthening collaboration with internal teams, leading to optimizedwholesale distribution strategies and double to triple-digit increases in sales performance andproduct adoption rates.- Created brand marketing and photography guidelines, producing cohesive and innovativecampaigns shared across multiple retail channels, ecommerce, social media, and sales training,and producing top selling styles.- Collaborated with leaders, finance, and licensees to develop strategic business plans, negotiatelong-term partnerships, and transition six volume-driving product categories, while advising onlicensed-to-sourced transitions and M&A due diligence. -
Licensing Consultant305 Fitness May 2020 - Dec 2020Pioneered and managed digital content and conversion analysis programs for dance cardiocompany’s licensed certification program, increasing monthly enrollment conversion rate by 150%upon process implementation, with 50% of inquiries converted. -
Senior Licensing ManagerRanda Accessories Sep 2019 - Nov 2020New York, New YorkManaged diverse portfolio of 60+ global lifestyle brands across 20+ consumer product categories atone of the world's largest apparel and accessories manufacturers, contributing to +$2B in annualretail sales and providing critical insights to C-level executives on licensing strategies and revenuegrowth opportunities. Presented on behalf of the organization, including leading formal licensingtraining at all-company townhall meetings and brand partner events.- Facilitated cross-functional collaboration between internal teams and major brand partners,driving alignment and strengthening partnerships with Levi's, Tommy Hilfiger, Guess, and more.- Drove business development cycle for existing and potential partnerships, including vetting newopportunities by negotiating license contract terms, and leading internal legal team in contractexecution process.- Played key role in M&A transactions, notably Haggar Clothing Co., by serving as essentialmember of diligence and integration teams in complex transitions. -
Licensing ManagerRanda Accessories Jul 2017 - Aug 2019New York, New York- Fostered cross-functional collaboration as the primary liaison between internal sales, marketing, finance and product development departments and external brand partners such as Levi's, Dockers, Tommy Hilfiger, Guess, Dickies, Nautica, and Kenneth Cole.- Effectively drove business development cycle for existing and potential partnerships, including vetting new opportunities, negotiating license business terms, and leading internal legal team in contract execution process. -
Assistant Licensing ManagerRanda Accessories Aug 2016 - Jul 2017New York, New York- Assisted Director of Licensing in managing licensed brand portfolio.- Monitored contract compliance, sales forecasting, financial reporting, account approvals, and audit procedures for inbound license agreements. - Manage intellectual property registrations and maintenance for all owned trademarks, patents and URLs. -
Sales And Marketing CoordinatorRanda Accessories May 2016 - Aug 2016New York, New York- Assistant to the EVP Group President and CMO of the world's largest men's accessories company.- Liaison between sales, marketing, e-commerce teams and division presidents, EVPs. - Coordinated semi-annual sales training conference attended by all North America account executives.- Led the social media launch of proprietary brands, Wembley & LuggageGuy. - Managed preparation for all upper management meetings, including Market Week appointments. -
Account ExecutiveYelp Aug 2015 - May 2016Chicago, IllinoisPartnered with single and multi-location local businesses to provide digital advertising solutions.Drove new business and executed full sales cycle within designated sales territory, includingprospecting, introductory outreach, qualifying, sales pitch, close and post-sale account management.- Maximized sales goals, exceeding 430% to individual monthly quota and breaking Chicago officelocation record for highest-grossing sale May 2016.- Selected for Project Handoff, training class deal-closing program due to high closing rate. -
Travel EditorThe Lala Nov 2013 - Dec 2015New York, Ny- Founded Kent State University branch of national lifestyle and fashion web publication for college women.- Managed team of 300 contributors in travel and leisure features, including producing articles and photography, editing for grammar and AP style, Search Engine Optimization, scheduling and publicizing content. - Recognized as a national “Rock Star of the Week” for several contributed pieces. -
Assistant ManagerFrancesca’S® May 2014 - Jul 2015Westlake, Oh- Led team of 10 sales associates to reach $2 million in annual sales. - Directed all floor sets and visual merchandising displays. - Analyzed retail sales and inventory levels to communicate needs to merchandise allocation team. - Created community partnerships that led to television spots, fashion show styling, local sponsorships and private events. - Managed cash security, scheduling, staff training, operations audits and reporting. -
Managing EditorA Magazine (Kent State) Feb 2014 - May 2015Kent, Oh- Planned magazine content for Kent State University's first and only fashion magazine. - Managed team of 40 writers, photographers, editors and public relations representatives. - Styled editorial features and wrote contributing pieces for print and online editions. - Created partnerships with Collegetown Kent local businesses and The Fashion School's Annual Fashion Show. -
Sales Assistant And Trade Show CoordinatorBrowny Intl Feb 2014 - May 2014New York, Ny- Managed trade show attendance for wholesale jewelry line, including staffing, budgets, booth design, and sell-in to retailers for shows such as FAME and The International Beauty Show.- Developed and maintained buyer relations to accrue several-thousand unit sales. - Directed visual merchandising for both brick and mortar boutique and trade show booths.- Managed merchandise planning for both brick and mortar boutique and wholesale jewelry business.
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Public Relations InternAgentry Pr Jan 2014 - May 2014New York, Ny- Styled editorial pulls for clients including Original Penguin, Shipley & Halmos, Heather Kaminski, Mavi, Ernest Alexander, United Nude and Gents. - Assisted in the organization and production of events, including Bosideng pop-up shop launch, the first New York Men’s Day and the Christian Siriano F/W 2014 NYFW show. -
Promotions DirectorThe Burr Jan 2013 - May 2013Kent State University- Led distribution and promotion of Kent State University's general interest magazine at university and community functions.- Managed and analyzed social media outreach, including Facebook, Twitter, Instagram and daily blog posts. - Produced the magazine's first issue launch party, which was attended by over 200 guests.
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Staff WriterKsu Fashion Blitz Aug 2012 - May 2013Kent State University
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Assistant ManagerMedina Dance Supply May 2010 - May 2013Medina, Ohio- Drove seasonal and core merchandise planning and buying strategy. - Directed all visual merchandising displays. - Developed and maintained website, including e-commerce capabilities, and social media accounts. - Built community partnerships with local organizations to build clientele and drive sales.
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Marketing And Public Relations InternKent Displays Jun 2011 - Sep 2011Kent, Ohio- Created marketing campaigns for the company's new consumer product, The Boogie Board. - Produced tradeshow assets, coordinated attendance to drive sell-in at mass market and specialty retailers.
Amanda Oswald Skills
Amanda Oswald Education Details
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Fashion Merchandising, Public Relations, Fashion Media -
Buckeye High School
Frequently Asked Questions about Amanda Oswald
What company does Amanda Oswald work for?
Amanda Oswald works for Carhartt
What is Amanda Oswald's role at the current company?
Amanda Oswald's current role is Licensing Manager.
What is Amanda Oswald's email address?
Amanda Oswald's email address is am****@****ail.com
What is Amanda Oswald's direct phone number?
Amanda Oswald's direct phone number is +133063*****
What schools did Amanda Oswald attend?
Amanda Oswald attended Kent State University, Buckeye High School.
What skills is Amanda Oswald known for?
Amanda Oswald has skills like Social Media, Public Relations, Powerpoint, Microsoft Office, Retail, Blogging, Wordpress, Marketing, Adobe Creative Suite, Fashion Writing, Office Administration, Quickbooks.
Who are Amanda Oswald's colleagues?
Amanda Oswald's colleagues are Uriel Rodríguez Salazar, Mariah Collins, Lexus Sesson, Hayley Vivier, Jenny Martinez, Juan Gerardo Jaramillo Castro, Shauna Stevenson.
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