Promoted in 2 months to combine career strategy and alumni engagement teams. Lead career strategy and operations for all students and alumni across all undergraduate and graduate programs, including career education, employer relations, and faculty partnerships. Lead Alumni Association strategy and operations, including services and program development, strategic communications, and events.Manage compliance initiatives related to new Department of Education career services regulations, including data management, program development, and communications managementServe on design team for the Center for Work & Learning, a new cross-functional initiative providing wraparound academic and career support for all studentsWithin 6 months of executing new alumni engagement strategy, 800+ alumni have attended events; 59,000+ alumni subscribe to the newsletter; and website engagement increased 200% YoY

Created new alumni reengagement strategy, including new events, communications, increased career support, and a refreshed alumni website.

Fullstack Academy is a leading technology boot camp that has helped 10,000+ adult learners switch into tech careers.Owned all business development, onboarding, and relationship management for 180+ strategic employer partners, driving positive outcomes for 1600+ boot camp alumni per year.Pitched and onboarded 40+ new employer partnersLeadership expanded role to manage veteran career success, including creating services/programs, building third-party strategic partnerships, and alumni engagementRestructured employer relations strategy, developing/standardizing processes, creating workflows, and establishing data management structure/reportingCreated alumni engagement strategy to increase alumni-connected employer partnerships

Promoted in 2 months to lead all talent sourcing and service delivery/customer success operations, including research, outreach & marketing, candidate evaluation, client communications, and data managementManaged a team of 14 (incl. 10 talent sourcers) to successfully execute an average of 45 talent searches/monthServed as client relations contact for an average of 20 talent searches/month (80+ total)Consulted with clients to recommend best sourcing and outreach practices Developed and improved SOPs and KPIs for sourcing, recruitment marketing, and client relations operationsCreated and executed strategy to reorganize operations team and launch new service delivery model to increase quality of client service and drive efficiencies in sourcing, candidate evaluation, and internal processes

Recruited to drive talent sourcing process improvement, expand sourcing resources, and prepare the department to scale operations by 10x.Owned candidate research process for 300+ requisitions Sourced an average of 128,000+ candidates per monthManaged a team of 10 talent sourcers to process, on average, 20 research requests/dayIncreased research capacity by 58% by evaluating and hiring new researchers

Promoted to Senior Director, Alumni Career Services as a result of excellent performance, including designing and implementing a complete relaunch of department, increasing client positive outcome rates, and developing and launching new strategic initiatives. Continued to meet the career development, recruiting, and professional networking needs of 250,000+ UVA alumni. Evolved and grew ACS strategy; delivered relevant career programming and coaching; partnered with employers to successfully recruit alumni talent; managed expansion and success of Alumni Professional Networks; and managed department marketing strategy.

Recruited to manage Alumni Career Services (ACS) team in a matrixed organization to meet career development needs of UVA alumni. Built strategic direction; created and managed programs; managed marketing strategy; and managed annual budget.Strategy and Management:Restructured Alumni Career Services department. Attained investment of $100,000+ to implement new strategy, hire FTE, and develop new programsManaged 3 FTE, including talent development planning and performance evaluationIncreased department revenues 129% by changing pricing structures and creating new lines of revenue via affiliate/strategic partner programDE&I: Co-facilitated DE&I discussion group. Developed, with team, an equity lens that guides Association decision makingProgram Development and Management:Increased total participation in Alumni Career Services programming by nearly 40%Developed and launched 8 Alumni Professional Networks virtual alumni panels. Reached 1,000+ alumni; average NPS of73Delivered 800+ coaching appointments/year; 61% average positive career outcome rate Launched 7 industry-based Alumni Professional Networks; served 4700+ alumni in first 5 months of programManaged monthly Friday Forum Webinar series (40+ webinars), reaching 8,500+ alumniEmployer Branding and Recruiting Strategy: Increased pipeline for hard-to-recruit segment of top business data analytics firm by 80% Targeted communications campaign to alumni employers resulted in 640% increase in contacts, 188% increase in job postings, and 235% increase in company participationIncreased total employer engagement by 634% in 6 months via targeted business development campaign Marketing and Communications:Created communications assets reaching 120,000+ alumni/employers (messaging, email newsletters, marketing emails, branded webinars, and digital media content)Delivered assets on a $10,000 sponsorship of ACS webinar series, including a custom webinar, 40+ branded marketing emails, and a branded webpage

After being promoted to Associate Director, continued providing in-depth career counseling to hundreds of full-time residential MBA students focused on marketing, technology, and entrepreneurship. Continued to manage and develop career education programming and services.Career Education:Developed and delivered 4 First Year Career Education workshops (Advanced Networking and Using LinkedIn, Marketing Technical Interviewing, Technology Case Interviewing, and Preparing for Your Internship)Served as student coach manager in the Second Year Coaches Program, managing 40 coaches in 4 years for marketing, technology, and entrepreneurship/venture capitalEmployer Branding and Recruiting Strategy:Managed recruiting relationships with more than 50 Fortune 500 companies in the technology, CPG, healthcare, and manufacturing industries.Partnered with a blue chip CPG firm to rebrand internship role; increased yield from 0% to 100% in one yearPartnered with a global high tech firm to launch new full-time sales role to students; first year resulted in 100% yieldCo-created on-Grounds internship recruiting strategy with top automotive company, resulting in increased candidate pipeline and 100% yieldProgram Management:Managed the Batten Venture Internship Program (BVIP), which pairs early-stage ventures with interested MBA First Years for internships; BVIP employed between 10-15% of the First Year class in a given year

Served as a Career Advisor and in an Adjunct Faculty role within Darden's Career Development Center. Provided in-depth career advising and programming to hundreds of students focused on careers in marketing, technology, and entrepreneurship. Promoted to Associate Director after 2 years of excellent performance.Career Education:Developed and delivered 6 First Year Career Education workshops (Advanced Networking and Using LinkedIn, Resumes, Cover Letters, Interviewing, Marketing Technical Interviewing, and Preparing for Your Internship)Developed and Delivered 2 Second Year Career Education workshops (LinkedIn and Social Media)Served as student coach manager in the Second Year Coaches Program, managing 14 coaches in 2 years for marketing, technology, and entrepreneurship/venture capital Program Management:Managed the Batten Venture Internship Program (BVIP), which matches early-stage ventures with MBA interns who are passionate about entrepreneurship. Overhauled strategic direction, recruited participating companies, increased student participation, and oversaw program promotion within Darden and business community. In first year managing BVIP, increased internships by 67%Program Development:Leveraged design thinking in a cross-functional team to completely restructure Darden's Career Education Series for students. Developed new student assessment methods, education resources, and workshops focusing on specific career education needs for marketing, technology, and entrepreneurship studentsEmployer Business Development:Worked with current and potential employers to extend and establish recruiting relationships

Silverchair Learning Systems was acquired in 2012 and is now Relias.Managed the marketing team of a SaaS healthcare e-learning platform to develop and execute multi-channel marketing plan: external and internal communications, social media, collateral, advertising, trade show marketing, direct mail, digital marketing, and public relations. Created and implemented client acquisition and retention marketing campaigns and programs.Strategy and Management:Worked with leadership to position the company for sale in 2012; developed the first marketing communications and digital marketing presence for the post-acquisition company, Relias LearningLaunched inaugural Client Advisory Board of 20+ key clients; the Board evolved as a strategic partner in new product development, marketing, and systems improvementDeveloped and launched the company’s social media strategy on Facebook, Twitter, and LinkedIn Managed a team of 2 remotely, including performance evaluation and workforce planningAcquisition/Lead Generation Marketing:Contributed to 85% growth in sales since 2006 through targeted marketing campaigns and expanded communicationsNegotiated and managed digital and on-site marketing efforts with 40+ vendor and state association partnersDirected 4 redesigns of company website; wrote/produced all digital marketing contentOversaw marketing and production for 50+ trade showsWrote 40+ client case studies Retention/Client Marketing:Contributed to 90% contract renewal rate through client messaging and programsIncreased small-tier client renewal rate by 38% via targeted outreach campaign Solicited and implemented continuous feedback through focus groups, client interviews, and user group meetingsPublic Relations:Wrote 100+ articles and communications on behalf of company leadershipSecured placement on the Inc. 5000 list (2011, 2012) and Best Places to Work in Virginia (2012)

Multi-channel marketing project manager for creative campaigns for an educational travel company and its subsidiaries. Managed writing, design, and production of direct mail, sales materials, websites, and customer communications. Served as Team Lead to develop and launch a new science program. Managed public relations, including pitching to journalists, writing and distributing press releases, handling media inquiries, and arranging interviews. Developed product training sessions for sales and account management.