Amanda Letendre Email & Phone Number

Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Primarily focused on producing all institutional marketing collateral (finalist presentations, RFI documents, client packages, custom requests etc.). Also working as the Seismic SME on our marketing automation project implementation.

Calgary, Canada Area

• Ensure successful execution of all marketing initiatives• Coordinate advertising, website and client portal enhancements, events and sponsorships, branded collateral• Manage the production of promotional materials• Coordinate all quarter-end deliverables• Scheduling internal team projects and external vendors• Execute websites• Updating of client packages, sales materials and presentations• Manage all photography needs• Complete ongoing content updates to website (daily report, news articles, updated regulatory documents)

Calgary, Canada Area

I joined the movement to get safer beauty products into the hands of everyone. I manage a small team of Beautycounter consultants and help them achieve their goals.

Calgary, Alberta

• Developed inbound marketing strategy • Designed all company branding graphics• Implemented CRM & Marketing Management tool - HubSpot• Started company external newsletter 'Point Talks' • Video Production (storyboard, script & create company videos)• Manage yearly marketing budget, allocate spend and measure ROI's • Attend marketing conferences to stay up to date on marketing trends in B2B• Develop & implement internal processes to align sales & marketing teams• Develop & implement marketing strategy to push NorthPoint Training Centre • Designed & curated layout for company SharePoint • Created company branding guidelines • Designed company assets including: letterhead, envelopes, business cards• Setup & created process for eCommerce and online registration system for industry training

Calgary, Canada Area

• Started re-branding the company in January 2015 with the help of an external agency to increase awareness of our brand and implement a new company wide marketing strategy.• Organize trade shows internationally including registration, travel accommodation, client events and ordering marketing collateral.• Worked with and selected an external marketing agency to develop and execute three-year strategic marketing plan.• Monitor, plan and create content for Solex Thermal Science social media platforms.• Created company newsletter and safety bulletin templates using InDesign. • Started company external newsletter 'The Buzz' to maintain and increase client engagement. • Attended Exhibitor Live conference in Las Vegas for professional development to better understand Trade Show operations, event planning, logistics, and lead generation.• Trained on Accpac/Epicor to create P/O's for marketing orders.• Apart of the ERP system implementation team - facilitator and communications expert. • Storyboarding, script creation and collaborated on the Who is SOLEX Thermal Science brand video (2017).• Storyboarded, created script and executed pre/post production of industry specific videos as part of a content campaign to showcase what it is we do.• Manage yearly marketing budget, allocate spend and measure ROI's of investments. • Attend marketing conferences to stay up to date on marketing trends in B2B.• Copywriting articles for industry publications - World Fertilizer, World Cement, International Fertilizer.• Copywriting press release's and other forms of external communications. • Created the charitable contributions division called OneSolex • Created the social committee • Annually attend marketing conferences: The Gathering, DigiMarCon West, Inbound Marketing and industry related tradeshows

Calgary, Canada Area

While working as a co-operative education Marketing Assistant at Solex Thermal Science Inc. I assisted in the development and execution of new product marketing campaigns and company marketing strategy. Through the development and execution of these marketing campaigns I enhanced my Adobe Illustrator, Photoshop, and InDesign skills by altering existing marketing material for further use in publications. I created content and gathered information for press releases and a case study that I published on the company website using CMS. With my existing experience in monitoring social media I created Solex Thermal Science Inc. online presence through starting up a company twitter account @Solex_Thermal which now has a following of 440 after only 4 months. I was the lead event planner for the 15 year anniversary event and team building activity for 50 employees. With furthering my experience in event planning I organized divisional annual meetings that took place both on and off site and accommodated employees arriving internationally.522 + hours

Calgary, Canada Area

Working as a Marketing Assistant under Karen Richards at Mount Royal University I enhanced a variety of my marketing skills such as: social media proficiency on platforms including Twitter, Instagram, Facebook and Hoot suite monitoring software, proficiency in content management system oracle, market research, and social media analytics . My role was to provide general support and assistance to the senior members of the marketing and communications team including administrative tasks as needed. While providing support to the senior members I was appointed lead of a marketing campaign at Mount Royal University where I worked with the communications division, design division, and Karen Richards to develop a strategy to create awareness of TED Talks being streamed live at the university. This role allowed me to diversify my current marketing skill set and gain industry experience as well as a mentor.