Amanda Partney Email & Phone Number

PB Media is a startup e-commerce brand focused on meeting customers' unmet needs by combining education and entertainment.• Conducted market research to identify customer pain points, informing product development and marketing strategies.• Secured "Best Seller" status on Amazon categories by leveraging targeted ad campaigns and influencer collaborations, boosting visibility and sales.• Analyzed e-commerce performance metrics to recalibrate ad targeting strategies and improve ROI.

Chicago, Us

Advantage Unified Commerce is one of the leading ad agencies in the USA that provides clients with exceptional go-to-market strategies that effectively reach shoppers across all consumer touchpoints.• Delivered MOM sales growth of +103% and increased impressions by +182% through innovative e-commerce strategies.• Enhanced campaign efficiency by creating scalable systems for bid optimizations, budget pacing, and keyword harvesting.• Mentored a team of 10 marketing associates, improving client-facing skills and achieving performance through key metrics (CPC, CVR, Sales, SOV, ACOS, ROAS).• Managed restructuring of e-commerce campaigns for a multi-brand client, achieving a 355% ROI increase.

Watsonville, Ca, Us

Driscoll's is a privately held $4B global market leader for fresh strawberries, blueberries, raspberries, and blackberries headquartered in Watsonville, CA.• Increased partner revenue by 76% YOY ($86.2M) through customer-centric growth strategies and cross-functional collaboration.• Enhanced customer relationships by leveraging actionable market insights to improve product-market fit.• Partnered with clients to develop go-to-market strategies based on shopper and industry data analysis.

Watsonville, Ca, Us

• Created consumer insights reports analyzing social media conversations, sentiment, and trends to identify opportunities for marketing strategy improvements.• Increased email conversion rates by designing and implementing personalized, automated customer journeys with tailored content.• Streamlined content distribution and team collaboration by designing a global community management system for social media.• Developed and scaled the Influencer Program, aligning campaigns with brand initiatives and ensuring measurable success.• Boosted social media engagement by 568% YOY through personalized, platform-specific organic and paid media strategies.