Amanda Pasik Email & Phone Number

Sarasota, Florida, United States

Manage digital marketing campaigns that include email marketing, social media, and both print and digital advertising with third party publicationsAssist in public relations efforts for the opening of the world’s first net-positive botanical garden complex, and four major art and horticultural exhibitions that resulted in positive media placements in publications such as USA Today, Vogue, The New York Times, and The Wall Street Journal

Atlanta, Ga

Develop and lead integrated, full-funnel marketing campaigns for the Consumer Checking line of business. Develop marketing and content strategy for promotional offers and manage messaging and creative for full-funnel, multi-channel deliverables. Effectively led several teams, including the line of business product managers, retail network managers, channel-specific marketing partners, and agency partners, to ensure alignment with our bottom line goals. Analyzed and reported results to senior executives. Manage cross-channel marketing creative to ensure cohesion across marketing materials. Initiate tests within campaigns to optimize spend and effectiveness. Manage campaign calendars to ensure timely delivery of materials.

Sarasota, Florida Area

Developed strategic marketing campaigns for clients in various industries. Developed client branding strategies and directed graphic designers and web developers to implement vision in marketing materials. Created content across multiple marketing platforms, including blogs, press releases, web content and social media for clients. Analyzed ROI for clients, and strategically adjusted marketing plans based on analysis. Managed marketing campaigns for more than 10 clients with marketing budgets up to $100,000.

Sarasota, Fl

Generated content for press releases, website landing pages (search engine optimization), social media, television and print advertisements, radio public service announcements, e-blasts, and newsletters. Developed and cultivated relationships with media representatives to ensure effective media coverage that strategically aligned with clients’ business objectives. Developed email marketing campaigns and conducted reports. Organized and promoted special events.

Assisted in the management of public relations efforts for travel and leisure clients .

Created copy for web content and press releases.

B.A, Advertising/Public Relations, Spanish, Marketing

Digital Design

High School Diploma