Amanda Persi Email & Phone Number

Zürich Area, Switzerland

• Founder and Managing Director of The Getaway Co., an innovative company dedicated to the organization of life-changing, fully plant-based holiday experiences around the world.• Events in Indonesia, Switzerland, Italy, Greece, Morocco, and Portugal annually with local contract team members in each location.• Marketing through creative influencer partnerships and digital advertising initiatives.• Production of complex vegan menus and step by step logistical schedules for week long events with 20+ participants.• Relationships with luxury accommodations around the world.• Custom plant-based and sustainable corporate getaway organization upon request.

Zürich Area, Switzerland

• Excelled as a part of a management team that ran three different remote international organizations in the tech space.• Co-managed multiple successful month long entrepreneurial retreats in Bali, Indonesiain 2016 and 2017.• Was the communications lead on multiple major announcements including A-Series investment round as well as Google Partnership deal resulting in an impressive list of international media pickup.• Managed an array of successful internal comms announcements and in complex international organization (16 countries).

Copenhagen Area, Denmark

• Manager and composer of internal/external communications on behalf of company founders.• Quality control for all external facing verbiage and content.• Founder productivity coach and general wizard.

Zürich Area, Switzerland

• Was responsible for the composition of all company verbiage, including the company website (joizglobal.com) and all marketing materials• Worked on international media strategy for company launch

Toronto, Ontario

• Was the Canadian national publicist for over 50 domestic and international artists across all genres of music.• Executed countless successful press schedules involving interviews, brand partnership activations and live musical events.• Engaged with national team in execution of print, radio and television interviews continuously boosting music sales across Canada.• Composed effective press releases and creative texts for artist album launches, events, and marketing materials that garnered pickup from major national publications across Canada.• Negotiated Universal Music’s hotel contracts and artist performance salaries, cutting down costs by 30%.• Received accolades and fostered excellent rapport with a long list of AAA artists,their management teams and our Universal offices around the globe.

Toronto, Canada Area

• Assisted the Vice President of National Media and Artist Relations/Corporate Communications.• Managed all international business travel for Communications Department.• Booked all complicated international travel for Universal artists which frequently included complex travel for Justin Bieber and his team. • Handled all departmental finances and budgeting.• Managed all departmental accounts in Uniport financial system.• Ran the departmental intern program.

• Beat out hundreds of applicants to become the youngest radio promotions representative for a major record label in Canada at the time. • Successfully pitched Universal’s new domestic and international music to a long list of radio program and music directors and had our top repertoire added to the airwaves.• Fostered key relationships with radio stations by travelling throughout Ontarioand engaging in weekly radio visits resulting in top radio add rate.• Composed engaging scripts for radio advertising that were recorded by radio personalities and increased record sales throughout Southern Ontario.• Created innovative radio contests and promotions across the province.

Toronto, Canada Area

• Assisted all team members in marketing, radio promotions, publicity, A&R, and the urban music department. • Organized artist interviews.• Completed weekly radio and video promotions reports.• Trained and managed all company interns.• Maintained all CD and video servicing (yes, we only had CDs at this time and Napster had just launched MP3 file sharing).• Assisted National Director of Promotions and Vice President of Marketing.•Coordinated artist showcases and events.

Bachelor Of Arts (B.A.) (Honours Program), Media Studies - Public Relations Program

4 year, honours degree program

College Diploma, Public Relations

Public Relations

Certificate Program, Media Studies

1 year Media Foundation Program (one year certificate)

B1 German, German Language Studies