Promoted to VP of marketing to oversee continued growth of AIM’s marketing services programs, build a digitally focused team of audience development marketers and manage promotion of AIM as a whole. Responsibilities include: · Building and managing a marketing team of 15 plus various contractors. Includes teams that support digital ad trafficking, client services, paid social and search, client and internal marketing campaigns, and sales support.· Producing, supporting and implementing revenue generating ideas across the company.· Overseeing marketing services projects for 10+ clients and $500K+ in revenue. Projects range from custom publishing to content creation, SEM management to photoshoots.· Led the marketing automation and data migration of 28 brands from HubSpot to Omeda (Aug. 2023 - July 2024).

Manage a team of account managers and project coordinators in the selling, strategy and execution of marketing campaigns while providing top notch customer service. Campaigns include content creation, creative/design services, social media management, lead generation programs, SEO strategies, video creation, branding, and more. Oversee internal and external teams including writers, graphic designers, video production, account managers, research, digital marketing, print advertising, and events.Increased revenue by more than 20%.Select Clients: Hull Works, Woodhouse - The Timber Frame Company, Coventry Log & Timber Homes, W.F. Young, SmartPak, Hallmarq, Next Wave CNC, Timbercraft, ADM Animal Nutrition, ZAR Premium Finishes, Woodpeckers, Eberlein Design Consultants, Defender Industries

Led the strategy, creation, and execution of Active Interest Media’s lead generation program. Supported the sales team in educating clients, presenting to prospects, pricing programs, and writing proposals. Managed client campaigns from start to finish while maintaining customer satisfaction and saw repeat customers year over year. Worked with internal teams and managed freelancers to create downloadable content and online events. Utilized digital (web, email, social) and print marketing tactics to promote content and events and convert and nurture leads for clients.

Responsible for managing the development and implementation of marketing communication programs to support the company's strategic objectives for both internal initiatives and 911 related products and services. Provided marketing support for company programs and initiatives ensuring an effective image, message, tone, and style throughout.

Responsible to build and lead a best-in-class lead generation marketing team to support current revenue streams for the Technology Division and growth revenue streams such as marketing services across Penton.Additional responsibilities include partnering with sales reps to foster client relationships, develop and deliver integrated proposals associated with lead generation, web products and lead lifecycling, create and define new products, and promote best practices across marketing and sales teams.

Responsible for:• development and coordination of all marketing pertaining to online events, in-person events, and promotions for the advertising sales staff. • negotiating and coordinating all hotel, location, service providers and other in-person and online event contracts. • managing all temporary employees.• maintaining and tracking all marketing costs for event budgets.• coordinating, reporting and analyzing all marketing efforts and trends.

Assist in the development, production and distribution of all media for Rural Telephone and its subsidiaries, including: direct mail, print, radio and television advertising, audio/video presentations, interactive media, in-house publications, documents and forms and special publications such as the Annual Report and member newsletter.