Amanda Piatti Email & Phone Number

Saint Paul, MN, US

St Paul, MN, US

St Paul, MN, US

• Serves as a functional leader of U.S. & Canada’s integrated marketing, eCommerce and marketing technology teams within the $5.5B safety & industrial business unit, providing vision and alignment on all corporate.
• Flawlessly leads the integration of high-level process changes and strategic roadmaps, clearly communicating expectations, timeliness, and updates across a highly matrixed and global organization
• Successfully interprets industry trends, customer requirements, and third-party research to define guidelines within the marketing function, leveraging research to idealize and deploy impactful marketing campaigns
• Idealizes and deploys eCommerce acceleration strategies for content optimization, syndication, and API solutions
• Develops and activates integrated campaigns including search, social, paid media, user experience, content, and email marketing, increasing demand and ROI among end users in U.S. and Canada
• Demonstrates a strong ability to establish buy-in across key areas, leading collaboration between divisional and global marketing teams to increase sales coverage and resource alignment

St Paul, MN, US

• Championed account management of flagship eCommerce accounts including Amazon, Walmart.com, and HomeDepot.com, building and nurturing productive relationships to achieve $220M+ in annual sales
• Frequently analyzed supply demand against competitive market analysis to influence key decision-makers and process improvements in relation to product development and implementation, driving profit margin growth
• Idealized and established Digital Marketing Summits to educate distributors on technological resources and functionality, making an immediate impact on brand awareness and profitability
• Leveraged marketing and Lean Six Sigma resources to deliver opportunities for growth, frequently collaborating with sales, pricing, demand generation, supply chain, manufacturing, and channel management teams

St Paul, MN, US

• Served as a liaison between marketing, manufacturing, supply chain, technology and finance, successfully managing resources, schedules, budgets and forecasts to successfully drive new product commercialization plans
• Drove initiatives to promote successful product strategies and development, leveraging NPI Science of Launch processes to optimize new product introductions and training
• Created and managed engaging promotional campaigns, defining actionable metrics to measure marketing success against business objectives and budget, identifying and executing improvement opportunities
• Collaborated cross-functionally with executive leadership and internal stakeholders to promote alignment on goals, KPIs, projections, and industry-related updates, remaining hyper-focused on key initiatives
• Coordinated industry-related tradeshows, conferences, and seminars for audiences as large as 15,000+, increasing product awareness and channel partner opportunities within a highly targeted market

St Paul, MN, US

• Collaborated cross-functionally to ensure efficient workflow and productivity, aligning all stakeholders on a shared mission of driving portfolio performance, profits, and promotional strategies
• Managed new product channel launch effectiveness, delivering detailed business plans and clearly communicating expectations to internal partners to optimize resource management and on-time delivery of distribution.
• Effectively tracked comprehensive data, proactively identifying risks and areas for opportunity while communicating phase point updates and findings to leadership

St Paul, MN, US

• Successfully represented the commercial solutions division, streamlining projects, process improvements, and goals in alignment with functional objectives, ensuring all projects were completed on time and within budget
• Seamlessly managed the full project life cycle for key accounts including Citibank, Delta and Anheuser-Busch, successfully managing resources, schedules, budgets, and forecasts to drive profitability
• Effectively forecasted budgets and developed proposals, financial modeling, writing statements, and prototyping to accurately assess and anticipate new project scopes and resource requirements
• Built critical relationships with 3M’s network of fabricators, installers, customers and adjacent markets to identify project scopes, risks, budgets, and resources, exercising sound judgment and industry knowledge to.
• Defined and distributed refined business processes to define and grow service capabilities and market shares, strengthening the infrastructure of divisional operations

St Paul, MN, US

• Frequently analyzed project scope and details to proactively identify and resolve discrepancies, utilizing independent judgment to implement productive process improvements
• Initiated product ordering and delivery, leveraging prescribed CRMs to effectively track communications and synchronize account updates, promoting on-time delivery and superior customer satisfaction
• Managed the Choice Hotel program, leveraging product knowledge and superior account management to promote creative solutions in alignment with client’s goals, resulting in a 50% increase in sales within 1 year

Master Of Business Administration - Mba

Bachelor'S Degree, Business Administration With An Emphasis In Marketing Management