Amanda Piatti Email & Phone Number

Saint Paul, Mn, Us

St Paul, Mn, Us

St Paul, Mn, Us

• Serves as a functional leader of U.S. & Canada’s integrated marketing, eCommerce and marketing technology teams within the $5.5B safety & industrial business unit, providing vision and alignment on all corporate objectives• Flawlessly leads the integration of high-level process changes and strategic roadmaps, clearly communicating expectations, timeliness, and updates across a highly matrixed and global organization• Successfully interprets industry trends, customer requirements, and third-party research to define guidelines within the marketing function, leveraging research to idealize and deploy impactful marketing campaigns • Idealizes and deploys eCommerce acceleration strategies for content optimization, syndication, and API solutions• Develops and activates integrated campaigns including search, social, paid media, user experience, content, and email marketing, increasing demand and ROI among end users in U.S. and Canada • Demonstrates a strong ability to establish buy-in across key areas, leading collaboration between divisional and global marketing teams to increase sales coverage and resource alignment • Defines and analyzes complex data reporting, proactively identifying and tracking KPIs, uncovering areas of opportunity, and translating findings into meaningful business insights

St Paul, Mn, Us

• Championed account management of flagship eCommerce accounts including Amazon, Walmart.com, and HomeDepot.com, building and nurturing productive relationships to achieve $220M+ in annual sales• Frequently analyzed supply demand against competitive market analysis to influence key decision-makers and process improvements in relation to product development and implementation, driving profit margin growth • Idealized and established Digital Marketing Summits to educate distributors on technological resources and functionality, making an immediate impact on brand awareness and profitability• Leveraged marketing and Lean Six Sigma resources to deliver opportunities for growth, frequently collaborating with sales, pricing, demand generation, supply chain, manufacturing, and channel management teams

St Paul, Mn, Us

• Served as a liaison between marketing, manufacturing, supply chain, technology and finance, successfully managing resources, schedules, budgets and forecasts to successfully drive new product commercialization plans • Drove initiatives to promote successful product strategies and development, leveraging NPI Science of Launch processes to optimize new product introductions and training• Created and managed engaging promotional campaigns, defining actionable metrics to measure marketing success against business objectives and budget, identifying and executing improvement opportunities• Collaborated cross-functionally with executive leadership and internal stakeholders to promote alignment on goals, KPIs, projections, and industry-related updates, remaining hyper-focused on key initiatives• Coordinated industry-related tradeshows, conferences, and seminars for audiences as large as 15,000+, increasing product awareness and channel partner opportunities within a highly targeted market

St Paul, Mn, Us

• Collaborated cross-functionally to ensure efficient workflow and productivity, aligning all stakeholders on a shared mission of driving portfolio performance, profits, and promotional strategies • Managed new product channel launch effectiveness, delivering detailed business plans and clearly communicating expectations to internal partners to optimize resource management and on-time delivery of distribution packages • Effectively tracked comprehensive data, proactively identifying risks and areas for opportunity while communicating phase point updates and findings to leadership

St Paul, Mn, Us

• Successfully represented the commercial solutions division, streamlining projects, process improvements, and goals in alignment with functional objectives, ensuring all projects were completed on time and within budget• Seamlessly managed the full project life cycle for key accounts including Citibank, Delta and Anheuser-Busch, successfully managing resources, schedules, budgets, and forecasts to drive profitability• Effectively forecasted budgets and developed proposals, financial modeling, writing statements, and prototyping to accurately assess and anticipate new project scopes and resource requirements• Built critical relationships with 3M’s network of fabricators, installers, customers and adjacent markets to identify project scopes, risks, budgets, and resources, exercising sound judgment and industry knowledge to drive initiatives• Defined and distributed refined business processes to define and grow service capabilities and market shares, strengthening the infrastructure of divisional operations

St Paul, Mn, Us

• Frequently analyzed project scope and details to proactively identify and resolve discrepancies, utilizing independent judgment to implement productive process improvements • Initiated product ordering and delivery, leveraging prescribed CRMs to effectively track communications and synchronize account updates, promoting on-time delivery and superior customer satisfaction• Managed the Choice Hotel program, leveraging product knowledge and superior account management to promote creative solutions in alignment with client’s goals, resulting in a 50% increase in sales within 1 year

Master Of Business Administration - Mba

Bachelor'S Degree, Business Administration With An Emphasis In Marketing Management