Amanda Picarillo Crecco, Mba Email & Phone Number

New York City Metropolitan Area

• Proactively manage a $95M+ portfolio for pharmaceutical client, consistently surpassing KPI targets, ensuring client satisfaction, and providing effective communication on deliverables, timelines, and performance.
• Lead a team of 15 individuals, offering guidance and support to surpass collective goals and exceed expectations.
• Delivered a 38% increase in site visits, reduced CPC by 6%, and boosted search impression share by 17% through an unbranded campaign test, evaluating… Show more
• Delivered a 38% increase in site visits, reduced CPC by 6%, and boosted search impression share by 17% through an unbranded campaign test, evaluating floodlight actions, metrics, and brand observations.
• Generated budget forecasts tailored to campaign objectives to drive both website volume and high-value actions.
• Enhanced organic search rankings through a multifaceted strategy including on-page SEO techniques, extensive keyword research, schema markup integration and website performance monitoring, while collaborating with web.

New York, New York

• Spearheaded the overall strategy for paid search refresh, overseeing components such as ad copy, ad extensions, landing page, and ad group development.
• Conducted comprehensive website and category analysis, leveraging insights to deliver recommendations aimed at improving client websites' natural search rankings and overall online presence.
• Equipped new hires with essential skills and knowledge by offering training on search tools, internal procedures, and industry best practices.

Rye, New York

• Maximized revenue and lead generation through strategic management of online presence and continuous optimization of digital assets, leading to improved performance, engagement, and conversions.
• Developed a strategic marketing campaign in collaboration with senior leadership to maximize ROI and managed corporate KPIs, providing regular reports on competitive benchmarking and engagement.

White Plains, NY

• Deployed digital marketing strategies, incorporating Google Ads, Google Analytics, and Facebook Business, to enhance website traffic through remarketing, SEM, and SEO, while effectively managing budget.
• Implemented effective strategies to increase online traffic, overseeing social media campaigns, community outreach, and promotions to drive engagement and brand visibility for the company website.

White Plains, NY

• Executed powerful marketing campaigns on various social media platforms, establishing a strong and influential online presence for renowned brands.
• Engaged in reputation management by promptly responding to reviews and addressing customer requests and concerns to maintain positive brand perception.
• Assisted in managing websites, handling monthly specials, promotions, campaigns, and events to ensure relevant and engaging content for online visitors.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science (Business Administration), Marketing