Available for fractional roles, ongoing engagements or one-off project work. Specializes in working with marketing and interconnected teams, such as IT, BI, operations, analytics and research. Key areas of consulting focus: Omnichannel, digital initiatives, media, customer/consumer and HCP marketing strategy, website development, agency identification and onboarding (including writing RFPs, managing the selection process and negotiating fees), designing and leading big-idea/brainstorm/alignment sessions, strengthening internal communication, and developing and executing innovative team-building events that make people say "wow!"Recent Clients include:PfizerKrystal BiotechBlueprint MedicinesScynexisTherapeuticsMDDollar GeneralE*TradePaul Larsen Consulting (PLC, LLC)Moonrocks InternationalHealthline Media

In addition to my lead role at Amanda Plotkin Consulting, I am participating as a consultant in The Stem network, a boutique consultancy specializing in health customer engagement and digital transformation. The Stem leverages a "networked consulting" model that draws on seasoned professionals to help clients tackle their toughest customer engagement challenges.

Engaged by CMO to develop and embed strategies for lead-generating programs (leveraging Salesforce); to broaden acquisition efforts; to improve collaboration between teams; and to help guide junior marketers following a restructuring.

Leader within the Knowledge Transfer Group – a small, entrepreneurial team within J&J responsible for creating several first-of-their-kind programs and digital tools to address global marketers’ unmet needs. • Established vision and led internal and external teams in all aspects of creating SPARK, the first global social collaboration platform for J&J. Responsibilities include sourcing financing, market research, product development, marketing strategy, rollout, employee training, measurement and ongoing iteration. Achieved 250% of year 1 goal, with active users in 68 countries (across sectors/verticals, regions).• Reimagined and redesigned InsightsOut, J&J’s marketing knowledge-sharing internal Website focused on bringing new perspectives and information to global marketers. Spearheaded the development of highly relevant and accessible multi-form content and state-of-the-art tools, including a Case Study Tool, which housed 500+ easily accessible, best-in-class J&J global marketing case studies.• Structured and ran experiential two-way, immersive marketing ‘Externships’ in partnership with Google and Microsoft to provide emerging digital leaders with an insider’s view of other companies’ innovation, culture and best business practices. Facilitated ‘white space’ brainstorm sessions with partner companies to tackle real business challenges; expanded program to EMEA, LatAm and other J&J functions.

Partner to brand teams across Pharmaceuticals, Medical Devices, OTC and Nutritionals. Elevated brands’ marketing and media planning strategies, introduced new technology, and played an active role in creating award-winning marketing programs for brands including ACUVUE®, OneTouch®, STELARA®, ZYRTEC® and SPLENDA®. Achievements include: • Creating J&J’s first ‘Pharma Social Media Guidelines’ with a small cross-function team • Pioneering conversations between Facebook and J&J pharma legal and regulatory teams• Partnering closely with YouTube and J&J pharma legal, regulatory and marketing teams to write the first ‘J&J/YouTube Play Book’, outlining detailed how-to’s required for pharma brands to appear safely on the platform.

Digital marketing lead for all HCP and consumer initiatives relating to blockbuster depression/anxiety drug LEXAPRO® and hypertension drug BYSTOLIC®.Consumer Highlights: • Redesigned LEXAPRO® consumer website, established a robust microsite strategy to reach consumers 1.3MM+ consumers in third-party environments• Developed first-of-their-kind digital marketing materials for branded and unbranded content.HCP Highlights: • Oversaw all aspects of relationship marketing initiatives targeting physician KOLs for the LEXAPRO®, NAMENDA® and CAMPRAL® brands. Programs included physician portals, personalized emails, direct mail, and live and online trainings.

Writer and consultant for a variety of key marketing initiatives that helped drive revenue and build brand awareness. Successfully grew scope of role 5x during tenure with the Company. New Product Development Highlights: • Key member of small launch team for WebMD Fertility Center. Coordinated with medical staff to create educational content, nurtured a vibrant community and produced relationship marketing component for the Center. • Instrumental in launching WebMD Weight Loss Clinic, the first eCommerce initiative for the Company. Performed competitive analysis, developed site content, and provided guidance to improve design and user flow.Content Creation Highlights: • Researched and wrote 14 bi-weekly marketing-oriented health newsletters with a readership of 15MM. Continually optimized copy, increasing click-through rates by 110%; achieved aggressive company goal of doubling revenue-generating newsletter page views.

Owned and operated all aspects of a business that provided marketing, writing and Web design services -- and established a hand-drawn greeting card company.• Conceptualized, coded and executed full websites for industries including food and technology.• Created and produced whimsical greeting cards. Sourced materials, established marketing strategy, designed packaging, and managed vendor negotiations, Company finances and product distribution. Designed and developed eCommerce website that acted as the primary source of sales.