Amanda Powell Email & Phone Number

Puslinch, Ontario, Canada

Toronto, Ontario, Canada

• Joined a large project mid-stream to execute the product delivery of an omnichannel platform serving 1 million prepaid customers. Achievements include:
• Led 2 scrum teams to deliver 15+ complex flows (payments/authentication/account management) for customer, care and retail channels in less than 12 months.
• Implemented an Oauth-based customer authentication service (login/registration/recovery/MFA), reducing customer friction while strengthening privacy for 1 million active users.
• Managed incoming feature requests and scope changes, allowing engineering teams to remained focused on execution.
• Boosted collaboration between teams located in different geographies, leading to increased technical re-use and enhanced customer experience.
• Coached team members to foster skill development, streamline processes and ensure on-time project delivery.

Toronto, Canada Area

• Led the upgrade of 250K small business customers to Rogers' flagship consumer platform, unlocking a $4M annual revenue opportunity. Achievements include:
• Directed an agile scrum teams, focusing on UX enhancements, technical debt reduction, and proactive system health monitoring for platforms serving 10 million+ monthly active users.
• Led a team of 6 Product Managers in developing a new API, ensuring seamless integration of back-end systems with existing consumer architecture while optimizing site load times for web and app.
• Simplified technical and design concepts for diverse audiences, resulting in senior-level stakeholder alignment and informing the go-to-market strategy.
• Managed challenging conversations with peers and management, staying composed and using data to drive clear goals and customer-centric decisions.
• Created a strategic 3-year roadmap, transforming the product from an afterthought to one geared towards enhancing operational efficiency and reducing customer call center volumes.

Toronto, Canada Area

• Hired to bring organization to a growing Ops team that needed to elevate their processes and execution. Achievements include:
• Led the end-to-end resolution of 300+ customer pain points within a 12-month period.
• Managed risks by independently resolving high-profile production issues, ensuring minimal disruption to operations for 15 product releases.
• Partnered with technical teams to investigate server-side errors, prioritizing resolutions through agile delivery and achieving increased success rates of 5-20% per transaction.
• Resolved data hygiene issues, leading to a solution that saved 20 hours of team resources per month and improved the accuracy of error reporting across 6 products.
• Monitored, measured and reported on product KPIs for the self-serve portfolio, resulting in optimization ideas that shaped the product backlog.

Toronto, Canada Area

• A research initiative that explored design solutions and engagement strategies to address rising online toxicity.
• Applied interdisciplinary approaches for collecting and assessing academic research to identifying gaps in current practices.
• Through multiple interviews with industry leaders, developed key solutions to address toxicity within online communities.
• Research outcomes presented at the 'Playing Nice: Redesigning Online Commenting' panel at SXSW 2017.

Ottawa, Canada Area

Spearheaded the digital transformation of UNHCR Canada’s fundraising strategy during the largest humanitarian crisis since WWII. Serving as the first dedicated digital staff within a small fundraising team, I overhauled underperforming tactics and integrated new platforms to boost revenue and expedite the delivery of life-saving aid to international.

Toronto, Canada

• Started at Right To Play as an intern and was hired into a permanent role crafted for my strengths. Departed 4 years later as the organizations’ internal expert on digital fundraising. Achievements include:
• Designed, implemented and analyzed digital initiatives, including fundraising campaigns, lead acquisition and donor engagement, resulting in an 8-12% increase in donations each year.
• Directed the overhaul of righttoplay.ca in both English and French, resulting in a mobile-optimized and user-friendly website.
• Collaborated with community groups to establish partnerships and identify revenue opportunities, resulting in 10 new partnerships and an 8% increase in revenue.
• Provided mentorship and learning opportunities to administrative staff and interns.

Toronto, Canada Area

Calgary

Master Of Digital Media

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Learned techniques and tools such as user research, design thinking, wireframes, interactive prototyping, and more.

Bachelor Of Arts, Recreation & Business

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