Amanda Dyer Email & Phone Number

Nashville, Tennessee, Us

We help mission-driven organizations achieve their goals with their website and digital marketing.- Lead the marketing and digital strategy for B2B and B2C organizations in healthcare, nonprofit, and e-commerce spaces. - Coach clients on effectively implementing SEO, PPC, email, content marketing, social media and other tactics into their marketing mix. - Provide oversight and UX design on website design projects. - Direct all client communication and oversee employees and contractors. - Conduct strategy sessions with clients using a custom combination of tools and exercises to identify target audiences and buyer personas, clarify messaging, map customer journeys, and develop a marketing framework that will guide all marketing and web initiatives.

Atlanta, Ga, Us

Brentwood, Tn, Us

Developed and executed marketing and messaging strategy for a public charity with a primary objective of expanding regional awareness. Oversaw content marketing initiatives, social media marketing, and donor communication and engagement. Implemented community event marketing strategy, generating thousands of direct, personal interactions and tens of thousands of impressions. Completed rebranding, messaging refresh, and website redesign to clarify target audiences, elevate market positioning and improve user and admin experience. Led CRM overhaul.

Nashville, Tn, Us

Guided marketing strategy for seven operating companies. Responsible for contributing to revenue growth and lead volume goals by developing and executing marketing plans and campaigns. Directed ongoing content marketing efforts. Led strategy, design, development and optimization of eight corporate websites as well as numerous microsites and landing pages. Directed a website redesign and extensive A/B testing of an automated email marketing campaign, resulting in an 82% increase in unique website visitors, increased leads generated and improved email response rates. Received 2014 MarketingProfs Bright Bulb Award for Best Small Team In-House Campaign for a five-part, highly targeted, integrated campaign. Oversaw the implementation of marketing technology platforms (Marketo, Hubspot) and a complete CRM overhaul (Salesforce) for improved reporting and data quality.