Designs and manages social media strategy, content and execution supporting demand generation for the company's consumer e-commerce organization.Plans and evaluates social content across wireless and internet products and services.Manages social creative and video development.Directs social community management team, and liaises with Customer Care.Collaborates with stakeholders across sales, marketing, legal and more to optimize social strategy and programming for… Show more Designs and manages social media strategy, content and execution supporting demand generation for the company's consumer e-commerce organization.Plans and evaluates social content across wireless and internet products and services.Manages social creative and video development.Directs social community management team, and liaises with Customer Care.Collaborates with stakeholders across sales, marketing, legal and more to optimize social strategy and programming for consumer wireless and internet services.Leverages performance analytics to provide data-driven recommendations for social content strategy.Optimizes YouTube videos for Google and YouTube search.Shares counsel on social best practices and provides recommendations for social engagement, growth and community building.Partners with in-house creative agency to design and develop original video series designed to drive social awareness and engagement.Provides consumer-facing lifestyle blog and website content supporting SEO priorities. Show less

Provided social media strategy, content and execution supporting online traffic for AT&T and its digital organization.Collaborated with stakeholders across numerous workgroups to evaluate research, analytics and various marketing goals and programs.Liaised with the Corporate Communications organization to align digital strategy with external-facing communications, messaging and priorities.Shared counsel on social best practices and provides recommendations for social engagement… Show more Provided social media strategy, content and execution supporting online traffic for AT&T and its digital organization.Collaborated with stakeholders across numerous workgroups to evaluate research, analytics and various marketing goals and programs.Liaised with the Corporate Communications organization to align digital strategy with external-facing communications, messaging and priorities.Shared counsel on social best practices and provides recommendations for social engagement, growth and community building. Show less

Provided corporate communications and stakeholder relations counsel to the CEO.Developed and directed stakeholder communications and messaging for the CEO.Designed and developed internal communications.Provided PR and social media counsel and industry research.

Developed and managed digital content strategy supporting corporate brand, reputation and business goals.-- Balanced strategic planning and counsel with program execution, analysis and measurement.-- Supported tech, lending, investing, insurance and other business units with social strategy.-- Engaged credit unions, industry organizations, leagues and influencers on behalf of the brand.-- Managed messaging streams to maximize visibility and engagement with priority… Show more Developed and managed digital content strategy supporting corporate brand, reputation and business goals.-- Balanced strategic planning and counsel with program execution, analysis and measurement.-- Supported tech, lending, investing, insurance and other business units with social strategy.-- Engaged credit unions, industry organizations, leagues and influencers on behalf of the brand.-- Managed messaging streams to maximize visibility and engagement with priority publics.-- Collaborated with marketing clients to support B2B marketing journeys with paid social media campaigns.Managed social content for the brand across Twitter, Facebook, LinkedIn, and Instagram.-- Partnered with key cross-functional teams to support product goals via social.-- Managed and writes/edits content for the company blog. -- Evaluated social content for corporate reputation impact and alignment with messaging.-- Created original social content, including video, for key programs and campaigns.-- Provided counsel, content and execution for social in the event of a crisis.-- Developed content strategy, visual storytelling plans and photo direction for corporate events.-- Managed digital/social platforms for key company leaders.-- Served as a subject matter expert, providing counsel on social media trends, tools and best practices for various team members and business units. Show less

Worked with corporate communications to develop, direct and execute content strategy, media relations, integrated social media programming, corporate messaging and more to generate positive results for the brand and its business units. -- Developed plans, messaging, news releases, blog copy and crisis communications guidance. -- Developed overarching strategic messaging in supporting the brand and its business units.-- Provided creative strategy for various brand initiatives… Show more Worked with corporate communications to develop, direct and execute content strategy, media relations, integrated social media programming, corporate messaging and more to generate positive results for the brand and its business units. -- Developed plans, messaging, news releases, blog copy and crisis communications guidance. -- Developed overarching strategic messaging in supporting the brand and its business units.-- Provided creative strategy for various brand initiatives, product announcements and CSR efforts.-- Designed a crisis communications training manual framing operating processes and practices.Developed and directed social media strategy and content for the company.-- Designed and executed strategic social media refresh to strengthen the company’s channels.-- Provided executive support for key social properties of the CEO and company business units.-- Provided best practices training and guidance for colleagues and internal clients.Worked with key business units and marketing teams to support and promote the brand.-- Developed communications strategy for key brand and product initiatives.-- Collaborated with product marketing, web channel and events teams for events and conferences.-- Liaised with industry organizations and credit unions to optimize social media promotions. Show less

Created and implemented forward-thinking PR and integrated marketing communications strategies and campaigns for consumer and B2B clients.Led, coached and mentored a team of public relations, creative and digital specialists with client service excellence, media relations best practices, awards guidance and results-oriented case study development.Developed internal and external messaging and served as spokesperson and media contact on behalf of clients.Developed… Show more Created and implemented forward-thinking PR and integrated marketing communications strategies and campaigns for consumer and B2B clients.Led, coached and mentored a team of public relations, creative and digital specialists with client service excellence, media relations best practices, awards guidance and results-oriented case study development.Developed internal and external messaging and served as spokesperson and media contact on behalf of clients.Developed communications materials and content for clients including strategic plans, news releases, media messaging, event remarks, email marketing content, website copy, etc.Led brainstorming sessions and developed targeted messaging for communications campaigns.Introduced new, creative and innovative approaches to communications and marketing programs based on target audience research and preferences.Supported business development efforts. Show less

Directed and managed client account teams and programming for consumer and business-to-business product and service companies.Led strategy and implementation for media and blog relations, social media engagement and integrated marketing communications. Created and implemented innovative communications for clients and the agency and supported new business development. Provided issues management, executive support, external messaging development and crisis communications counsel… Show more Directed and managed client account teams and programming for consumer and business-to-business product and service companies.Led strategy and implementation for media and blog relations, social media engagement and integrated marketing communications. Created and implemented innovative communications for clients and the agency and supported new business development. Provided issues management, executive support, external messaging development and crisis communications counsel, planning and execution. Conducted national, regional and local media and blog relations for large-scale programs. Show less

Provided corporate communications strategy and execution for TXU Energy’s residential products and services, innovation/thought leadership and corporate reputation management.Served as media liaison and spokesperson for the company with national, regional, local and trade news media. Managed local-area mom blog relations. Served as corporate communications subject matter expert for the company’s web- and smartphone-based solutions that enhance energy efficiency for Texas electricity… Show more Provided corporate communications strategy and execution for TXU Energy’s residential products and services, innovation/thought leadership and corporate reputation management.Served as media liaison and spokesperson for the company with national, regional, local and trade news media. Managed local-area mom blog relations. Served as corporate communications subject matter expert for the company’s web- and smartphone-based solutions that enhance energy efficiency for Texas electricity customers.Actively supported internal clients with media relations strategy and campaigns for new product launches, marketing promotions, key company milestones, seasonal consumer issues, corporate sponsorships and ongoing social media initiatives and engagement. Provided creative support to brand, online and product marketing, including brainstorm facilitation, concept collaboration for video production and publicity for key marketing activations. Show less

Provided corporate communications strategy and execution for the AT&T consumer communications team. Created and directed national media relations programs for the company’s U.S. regions. Provided messaging and executive support for key programs and served as subject matter expert for: sustainability, consumer satisfaction, the customer experience, military support, wireless advocacy, sponsorships and new product launches. Worked directly with client operations teams to… Show more Provided corporate communications strategy and execution for the AT&T consumer communications team. Created and directed national media relations programs for the company’s U.S. regions. Provided messaging and executive support for key programs and served as subject matter expert for: sustainability, consumer satisfaction, the customer experience, military support, wireless advocacy, sponsorships and new product launches. Worked directly with client operations teams to facilitate a recycling program for wireless devices (Cell Phones for Soldiers). Also directed and contributed to national award-winning media relations work around the program that garnered over a half a billion media impressions and supported key brand attributes of AT&T.Promoted three corporate rebrands on the local and regional levels. Served as local media liaison/spokesperson with North Texas news media and managed the 5-state southwest regional team of media relations managers. Planned and staffed a traveling road show that helped the company increase DSL penetration in Tier 2 markets for high speed internet. Provided crisis communications support and served as a corporate spokesperson for various initiatives, including a labor union strike, relief during Hurricane Katrina and Hurricane Rita, and various service issues. Directed and produced online employee communications and video content supporting the relocation of AT&T’s corporate headquarters to Dallas, Texas. Show less

Provided strategic counsel to management on all aspects of public relations; directed advertising and media relations; generated messaging and media strategy for U.S. operations; provided trade show support and crisis communications counsel. Provided PR support for launch of a corporate rebrand.

Directed corporate communications for software company including global media relations management, multinational key messaging platforms, employee communications and intranet development; collaborated with multiple project and marketing managers to promote new product launches and next-generation software releases; provided trade show support, media coaching and messaging for executives. Directed corporate communications and media relations through two corporate acquisitions and one corporate… Show more Directed corporate communications for software company including global media relations management, multinational key messaging platforms, employee communications and intranet development; collaborated with multiple project and marketing managers to promote new product launches and next-generation software releases; provided trade show support, media coaching and messaging for executives. Directed corporate communications and media relations through two corporate acquisitions and one corporate rebrand. (Note: Intactics was acquired by JDA® Software Group, Inc. in April 2000) Show less

Managed media relations and provided executive support for national private label food broker, including publicity for high-tech and creative services, trade media outreach, and client appreciation event support.

Managed advertising placements and media relations for video production company; secured contracts and served as client liaison for video production projects.