Amanda S. Email & Phone Number

Suwanee, GA, US

Milwaukee, WI, US

I am globally responsible for leading marketing operations, where I oversee marketing processes, efficiencies, data analytics, and technology. My primary focus is defining, analyzing, and understanding the processes and strategies required to meet revenue demands.

Troy, MI, US

Plex Systems was acquired by Rockwell Automation in August 2021. I manage the Marketing Operations team at Plex Systems, focusing on providing metric-driven results and increasing the company’s revenue. Key Projects & Responsibilities:- Systems Admin: Salesforce, Eloqua, PathFactory, 6Sense, ZoomInfo, FullCircle, LeanData, Groove- Tech Stack Integration.

Port Townsend, Washington, US

Chicago, Illinois, US

Lead a team of marketing and technical experts in Digital Marketing key areas such as marketing automation, demand/lead generation, nurture, paid, and social strategy for clients. Responsible for strategic development, processes, and leadership for integrated marketing and technology clients which span many industries and verticals in the B2B, B2C.

Atlanta, GA, US

• Enjoy data engineering to find gaps and reveal opportunities for sales and marketing to make smart decisions
• Quickly adapt to changes in our tech stack landscape while educating team members on impact
• Develop multi-channel nurture strategies for prospects across email, web, and social channels to increase pipeline opportunities and conversions
• Work within Pardot, Salesforce and other marketing/sales technology to optimize lead velocity and processes such
• Optimize lead scoring and distribution methodology for sales qualification, increasing efficiencies, and conversion rates
• Passionate about data and analytics while leveraging marketing and sales related technology while understanding and maximizing the impact on digital marketing campaigns and programs.

Atlanta, GA, US

- Provide senior level planning and strategy focused on digital, but touching on other marketing tactics- Plan and execute web, SEO/SEM, marketing database, email, social media, and display advertising campaigns. Grew organic grown by 35% YOY through non-paid tactics- Based on digital analytic trends, created and implemented customer journey conversion.

Milton, GA, US

• Manage a team of marketing specialists to drive brand awareness and sales-ready leads for Marketing Operations agency
• Developed tailored processes for marketing collateral production, lead qualification, content marketing effectiveness and closed-loop revenue reporting
• Serve as administrator marketing systems and processes, including website, CRM, marketing automation platform, social media monitoring and analytics
• Responsible for multichannel marketing campaign calendar and coordinate all aspects of launch(email, social media, paid advertising) and reporting (leads, A/B testing, pipeline, revenue)

Initially hired as an executive assistant and upon proving successful with marketing techniques, took over all marketing responsibilities.☛ Spearheaded E-mail marketing campaigns, resulting in more than 80% of sales and conversions☛ Created successful E-mail campaigns for seminars held in over 40 cities. Maintain 50K email addresses.☛ Created content for.

Recruited, coordinated, planned, and promoted volunteer events and fundraisers on a daily basis.☛ Created a large fundraiser and volunteer opportunity within the city to raise awareness about food deprivation in children.☛ Promoted events through radio and television interviews as well as targeted mailings