I helped build clever technology devices and software that make it easy to simplify your life. Scanned Inc.'s brands offer products in document scanning and organization, barcode scanning, barcode graphic generation, and asset organization.As Chief Creative Officer, I led design operations, creative asset management, product design, and product marketing. I led a talented team to design and launch products that simplify and enhance how people scan and organize documents.🎬 Creative Direction — Directed creative operations and product design processes, leading a team to develop impactful UX/UI designs, effective product marketing efforts, and lasting customer experience strategies.🤸‍♀️ Strategic Planning — Aligned creative efforts with business objectives, refining product offerings and upholding brand identity guidelines.🧰 Product Design & Experience — Oversaw product design development from conception to long-term product improvements, delivering clever physical design, UX/UI, and customer experience.🗂️ Digital Asset Management — Developed, oversaw, and maintained a structured archive of design, marketing, and product materials, ensuring efficient access, consistency, and reusability across projects and departments.🎉 Creative Collaboration — Advised other departments on creative solutions, ensuring consistency and alignment with brand standards.

I herded the best cats in the world, but I faced interesting challenges in my dual role as Chief of Staff and Creative Director. As a result, I'm now exceptionally skilled at...🤹‍♀️ Innovation & Operational Balance — Juggled the delicate balance between the company's creative and business strategy demands while maintaining creative integrity and managing conflicts of interest.🤝 Creative Leadership — Tailored my leadership approaches to different communication styles to support team members in meeting their needs and executive expectations.⏰ Project Management — Oversaw project management by allocating time, resources, and advisory support to ensure the skillful prioritization of tasks and projects.Key Achievements:→ Designed the Doxie Go SE mobile scanner series (4.5 stars with nearly 4,000 reviews on Amazon)→ Five worldwide product launches→ Fostered a unique company culture from onboarding to annual gatherings to asynchronous team-building activities→ Developed and executed 35 successful marketing campaigns→ Rebranding and globalization of the Barcode Producer website

📇 Digital Asset Management — Organized and maintained a structured archive of design, marketing, and product materials to ensure efficient access, consistency, and reusability across projects.🚀 Product & Campaign Launch Management — Managed the full lifecycle of product and campaign launches, including planning, execution, and post-launch analysis, ensuring optimal market impact and real-time adjustments.🗝️ Brand Gatekeeper — Maintained brand integrity across all customer touchpoints by rigorously enforcing brand standards and compliance, ensuring a consistent message and style that enhances customer trust and loyalty.

In my Jill-of-all-trades marketing and public relations role, I developed new communication projects and long-term marketing goals to execute successful product launches and public relations campaigns. 🌎 Worldwide Launch Execution & Management — Skillfully executed the entire spectrum of worldwide product launches, including content creation, product photography, public relations, and customer happiness initiatives💖 Customer Engagement & Brand Advocacy — Maintained the company's customer-loved image using strategic communication skills and monitoring public responses for opportunities to turn customers into vocal brand ambassadors📡 Public Relations & Media Strategy — Boosted the company's public image through strong partnerships with tech media outlets, personable relationships with press contacts, and coordinating trade shows and broadcast television segmentsAsk me about...→ How my wastebasket game that turned a personal scanner into a launch-day success→ Lifehacker's Favorite Scanner

In Yelp's infancy, I managed frequent vendor tables for Yelp.com at local festivals, charity walks, and cultural events at the request of the Raleigh-Durham Yelp Community Manager.🪩 Orchestrated a vibrant and enjoyable atmosphere through a series of entertaining activities for event attendees✨ Created new marketing opportunities for local businesses and Yelp by creatively collecting email subscriptions

🎥 Wrote, directed, filmed, and edited a web series of community interviews, reader questions, and budget tips🏘️ Built and moderated an online community✨ Contributed to rebranding and web maintenance📋 Planned annual company conferences

🗣️ Provided tailored budget and debt management advice on financial programs to global clients💰 Strengthened sales with personable and empathetic service🙏 Met client's needs by working directly with third-party vendors📊 Kept the team informed and organized with monthly status reports