Amanda Ridinger Email & Phone Number

Launched subscription-based startup in the music & entertainment industry, acquiring 10k+ new subscribers within the first 12 months via social media and word of mouth organic marketing engagement. • Craft social media engagement strategy for the organization and partner music artists, including blog, website management, email list growth, and e-newsletter channels.• Lead 10+ remote staff, providing talent management solutions, scheduling, and strategic project delegation to meet peak business deliverables and goals. • Recruit, train, and manage team of 1500+ independent field representatives on company SOPs, internal platforms, and KPIs related to social media management, client engagement, and marketing campaign management. • Designed and managed launch of company’s signature internet-based musical artist marketing software via a paid monthly membership service for musicians. Grew social media account 10K+ followers, with regular engagement.• Drive marketing strategy implementation; steered creation of lifestyle marketing mobile app targeting multiple social media influencers as affiliate ambassadors to expand company reach. • Partner with senior-level executives to align strategic business goals across cross-functional business units for long-term success.• Serve as lead analyst for extensive portfolio of company initiatives and financial performance, designed to promote brand awareness & recognition, scale sales reach, and activate new artist agreements and product distribution.

Middletown De

• Recruit, train, and manage remote team of five customer engagement specialists; Developed training program experiences to onboard and scale productivity and client success metrics across team.• Analyze sales and market penetration metrics, coupled with web-traffic metrics (page visits, link popularity, click-through rates, and cost-per clicks) to drive business development strategy.• Leverage marketing and branding best practices (lifestyle and brand marketing & awareness campaigns, contests, and other strategies) to enhance marketability, industry partnerships, and overall sales and revenue growth. • Partner with marketing staff to design integrated marketing solutions across sales channels, including robust market research analysis to identify critical e-commerce trends, market expansion opportunities, and competitor performance metrics to drive new business growth. • Design and launch online marketing and brand engagement initiatives, including paid ad placement, affiliate & sponsorship programs, email sales funnels / promotion, and viral marketing campaigns.• Manage multiple brand accounts, including implementation of paid ad and organic social media growth strategy for all clients in portfolio, resulting in exponential growth in follower count, overall engagement, and brand identity in market. • Key driver of strategic business goal development and implementation, surpassing growth expectations within first three to five days in the role, resulting in consistent recognition, fan / follower conversation rates, and positive client partner reviews. • Cultivate relationships with online merchants, editors, and bloggers to optimize web exposure through strategic placement of sales-oriented hyperlinks and SEO.

Www.Ridingergirls.Com

Creator and owner. Ridinger Girls is a Multi-Faceted lifestyle brand housed at www.RidingerGirls.com. Portfolio includes the following brands: Ridinger Girls, Conquer Entertainment, Music4Breakfast, Fitness4Lunch, and Off-Grid Outlaws.

• Implement Market America’s sales and marketing plan to health and nutrition clients• Manage and train a sales team• Process sales to clients• Maintain financial records, inventory, and database of clients• Participate in product line and marketing training sessions

Organization of events-- planning, preparing tickets and materials for eventsOn site event coordination - coordinating with catering, checking that riders are fulfilled, checking on and assisting sound and other event crews, assisting VIP guests

Management and development of various artists:•Develop and implement marketing plan (public relations campaigns, press kits, websites, viral campaigns, distribution outlets, release schedule, timelines)•Oversee brand direction – worked to develop cohesive sound, imaging, performance which would best fit the artist’s natural development and direction•Coordinate production, marketing, and management teams including: producers, writers, recording engineers, mixing engineers, attorneys, accountants, booking agents, viral marketing agent, street teams, video promoters, publicists, image consultants, hair/makeup/styling consultant, vocal coach, choreographer•Establish budgets; obtain funding•Develop strategic brand partnership plans and engage brand partners and sponsors•Arrange studio time, bookings, and travel – including finding and engaging appropriate production and recording resources to create the sound that perfectly fits the brand direction and engaging those producers including negotiation of deal and obtaining funding•Coordinate tour travel, arrange and plan the routing, vehicles, teams for tour: travel on tour as acting tour manager, advance the show, provide documentation, passports and manifests •Fan communication and interaction – developed fan interaction plan, cultivated resources for implementation of plan, created and implemented special fan promotions, regular communication with fans via social media, newsletters, cultivated mailing list•Merchandise management, including but not limited to creating a strategic plan around selection, purchase, and sales of merchandise, inventory•Acting roadie: transport of gear to venue, loading and unloading, set up of gear on stage•Cultivated and engaged special relationships •Oversaw selection of materials •Accompanied artist to public events for presentation of the artist to press•Created press kit used by publicist, crafted best message to deliver to press with key points

Evaluating demos; answered phones; clerical duties; errands

Bachelor Of Science, Professional Studies Business Management, Music Business

Earned a Bachelor of Science, cum laude distinction and Phi Sigma Eta. Academic focus included: marketing, salesmanship, economics.

Associate Of Applied Science, Entertainment Business