Amanda Ring Email & Phone Number

Santa Clara, CA, US

• Took time off to explore 21 countries across 3 continents. Top highlights:
• Trekking Machu Picchu in Peru, cooking khao soi in Thailand, discovering street art across Europe
• Side projects: freelance product manager for SongRise (music NFT startup), Reforge courses

Sunnyvale, CA, US

• Led marketing and product insights for LinkedIn’s skill, research, and application Career products. Partnered with product managers, data scientists, designers, and engineers on products from positioning & messaging.
• Developed global GTM strategy for Skill Assessments using email & online marketing channels.
• Refreshed 5 email campaigns, driving 2X email engagement benchmarks by making content more relevant for job seekers and updating the visual design.
• Ran new hire onboarding program and mentored 15+ junior employees.

Sunnyvale, CA, US

• Led marketing and product insights for LinkedIn’s Guest, SEO, and Onboarding product audiences.
• Developed strategy and presented to CPO and CEO to shift Growth strategy to focus on job seeker adoption of LinkedIn. Conducted research, profiled seekers, and led brainstorms that defined the vision and 1-year roadmap.
• Redesigned guest homepage, increasing average length of time on site (reduced bounce rate) and driving a significant increase in job applies/week.
• Proposed and launched A/B tests to optimize onboarding experience driving signups and 4-week retention.
• Piloted and onboarded product marketing team to new tools for in-product surveys, self-serve copy testing, and email management. Set best practices for A/B testing and measurement tools and aligned campaigns to.

Sunnyvale, CA, US

• Embedded in Consumer Product Marketing team to provide value prop audience insights, product insights, and GTM strategy for LinkedIn’s consumer business.
• Developed LinkedIn’s new value proposition through segmentation, qualitative, and quantitative research in 10 countries. New framework rolled out for the company and used in multi-million dollar brand campaigns.
• Improved Net Promoter Score program for faster turnaround with more actionable insights to pinpoint which features improved the perceived value of LinkedIn. Insights presented to C-level at Quarterly Business Reviews.
• Created CSAT program for 17+ products to track member sentiment and identify product opportunities. Partnered with 100+ partners across product, design, user experience researchers, data science, brand marketing.

Sunnyvale, CA, US

• Drove ad measurement studies for largest clients ($1M+ spend). Led team of Research Operations Analysts to provide ROI analysis and campaign optimization recommendations.
• Partnered with stakeholders, including LinkedIn's clients, agencies, internal account teams, research operations and management to identify and scale research centered on content marketing, product scoping, and thought.

Rotterdam, NL

• Led account management, business development strategy, proposal writing, and project recommendations for C-suite of client companies. Conducted 30+ consumer behavior studies in messaging, portfolio optimization, and.
• Created and optimized research process that reduced 4-week projects down to 1 week while still maintaining high-quality results on largest accounts.

Rotterdam, NL

• Opened SF office and drove West Coast marketing and business development, including chairing conferences, developing a monthly newsletter, and creating social media content.
• Managed all phases of market research studies across study design, questionnaire development, programming (HTML), fieldwork coordination, analysis and market modeling (SPSS/Microsoft Excel).
• Led portfolio and pricing research for B2B and B2C companies including Symantec, Intuit, Logitech, AT&T, P&G. Provided simulations and recommendations for optimal pricing and product portfolio strategy.

Msc (Masters), Cognitive Neuroscience

Ba, Communication