Amanda Rue Email & Phone Number

Atlanta, Georgia, United States

Leader in Porter Novelli's Government Portfolio managing multiple integrated accounts. Driving campaigns to reach parents with health information, encourage low-income household enrollment in government assistance programs, and educating insurance beneficiaries on protecting their information. Success points include: - Management of integrated creative, paid, earned, digital and analytics teams with multimillion dollar budgets- Leading long-standing relationship for legacy account, infusing new ideas while maintaining consistency and providing historical knowledge for client team- Financial forecasting, staff planning, budget management and reporting to leadership across accounts- Mentorship and career growth support for direct report - Driving awards processes and submission strategy for portfolio

Greater Atlanta Area

As an Account Manager in Porter Novelli's Health & Purpose practice, I lead accounts related to public health, corporate purpose and behavior change. I develop, implement and coach teams to drive forward strategic communications plans related to project and client goals.

Greater Atlanta Area

As an Account Supervisor with Porter Novelli, I have continued to grow my management skills, both with clients and junior staff. Notable accomplishments during my time in this role include: • Adopted financial responsibility for multiple accounts, including creating budgets, projecting staffing for accounts and managing budgets• Led an account involving coordination of multiple government agencies, writing of comprehensive website content, coordination of original video production and development of an engaging website for parents• Oversaw multiple audience insights research projects, gathering feedback about communications products and developing update recommendations based on the results• Managed two direct reports, providing career guidance and advocating for their continued growth within the organization• Established an intern training program, which expanded to include additional Omnicom interns

Greater Atlanta Area

Greater Atlanta Area

As an Account Executive in the Health & Social Impact practice, I have continued to build upon existing client relationships, becoming more ingrained in their fields, and providing strategic insight on a variety of projects. Some of my achievements in this position include:- Coaching interns and other junior staff in online content development and event coordination, including conference support- Providing counsel to my client and managing creative vendors through the development of an interactive online training tool- Serving as community manager across social media platforms for multiple accounts- Liaising with partners to advise them on how best to use and customize campaign materials, managing creative vendors through the development process- Identifying the best ways to incorporate video and photo assets into campaigns, developing and implementing plans to achieve those creative goals- Serving as a campaign representative at medical conferences, increasing visibility and forging relationships with this key campaign audience- Managing budgets for my projects, including developing and maintaining budget trackers- Coordinating media buys, both working with creative vendors to develop both static and animated ads and liaising with media buyers to secure the best buy for our campaign audience- Increasing the visibility of the organization by serving as the main liaison with my alma mater, attending career fairs, speaking to different groups at the university and communicating internship opportunities to the school of communications

Greater Atlanta Area

As an assistant account executive in the health and social impact practice, my primary focus is on behavior-change campaigns. My contributions to a variety of clients included: • Leading social media community management efforts for multiple clients: content creation, engaging with followers/fans, writing blog posts, coordinating chats, etc. • Managing requests from partners for materials, including interviewing partners about their activities and determining what would best fit their needs.• Coordinating conference logistics, including researching key conferences for my campaigns' target audiences, securing exhibiting space and ensuring all details are finalized prior to clients' arrival at the exhibit hall.• Developing written materials for multiple clients: case studies, newsletter articles, etc.• Monitoring and providing media opportunities to clients by flagging how campaigns can fit media inquiries.• Designing templates and materials to fill client needs: presentation templates, infographics for media pitching, reports, customizable documents, etc.

Greater Atlanta Area

As an account coordinator in the consumer practice, I played an integral role in campaigns for multiple clients. I honed my skills in writing and media relations through the development and pitching of case studies, bylined articles and story ideas, while cultivating key media relationships for clients. I coordinated event logistics for multiple clients including luxury product launches, community-wide charity events, VIP events at conferences and agricultural field tours.

Greater Atlanta Area

In my role as an intern, I provided support for the consumer practice. Working on a variety of clients, I quickly learned different industries, providing support for both B2B and consumer facing communications. Some of my primary responsibilities as an intern included media monitoring of brands and relevant issues; developing new ideas and templates for client reports; coordinating logistics for B2B, consumer and stakeholder events; pitching and maintaining relationships with trade and local media; and developing design pieces to support campaign communications.

As a student editor for Platform Magazine, an outlet for communications professionals, educators and students, I developed story ideas for both the online magazine and the blog. In addition, I also conducted interviews and research to write well-informed articles and posts of relevance to the communications field.

As chapter president for The University of Alabama's Public Relations Student Society of America chapter, I was responsible for representing the chapter at national PRSSA events as well as leading the executive board. As a high visibility position, this allowed me to liaise with key university, organization and industry members to both promote our chapter and secure engaging speakers for our meetings. Most importantly, I honed my leadership skills by managing a board of diverse individuals, and providing support for their different roles.

Honors student at The University of Alabama in the school of Communications and Information Sciences. Served as President of The University of Alabama's PRSSA Chapter as well as the President of Kappa Tau Alpha, the mass communications honor society.

Working through University Relations, I was responsible for helping prepare news releases and stories for publications specific to the College of Engineering. This position was writing and communication centered.

As media relations coordinator for the LessThanUThink campaign, an anti-binge drinking campaign sponsored by The Century Council, I was a leader on a team responsible for implementing a fully integrated public relations and advertising campaign on The University of Alabama campus with a $75,000 budget. In this capacity, I: · Obtained media coverage for the campaign through writing and pitching · Delegated tasks to team members and established deadlines for work · Informed prominent university members of campaign details · Served as primary source of communication between the media and the campaign, acting as on-air spokesman · Promoted the campaign message to students through on-campus and social media · Contributed to all aspects of the fully-integrated advertising and public relations campaign through brainstorming and implementation · Developed post-testing methods by researching pre-test information

Assisted in customer service, ticketing, brand promotion and outreach to subscribers and potential subscribers. Present for the re-branding of the company as "Broadway in Birmingham."

As Public Relations Vice President I was a member of the Executive Board. I was responsible for preparing and carrying out a PR Plan. Philanthropy, Alumnae Relations, Parental Relations, Campus Events and Social Events were all a part of my responsibilities.

Greater New York City Area

Responsible for pitching media, compiling media lists, doing research, writing and editing for numerous different accounts with clients ranging from technology, to education, to health.

Bachelor Of Arts, Public Relations And Communications

Activities and Societies: University Honors Program, National Society of Collegiate Scholars, Phi Eta Sigma, Kappa Tau Alpha, Gamma Phi.

Education record