Casper Co. is the premier manufacturer, designer and developer of over 200 beauty products, delivered throughout the globe. We have sustained partnerships with some of the world’s most beloved fashion and beauty brands for over 40 years. Casper Co. is the source for the highest level of product, built to meticulous specifications and delivered on time throughout the world.

Mobilized a 6-person cross-functional team in executing 360-degree marketing plans in various industries through brand management, creative strategy, product development, advertising, and promotions for a $3M business segment. Acquired and strengthen relationships with clients by conferring with them on a daily basis, face-to-face or through conference calls, to determine goals, critical path development, and present status update of program analytics. Spearhead strategic development and execution of national consumer promotions, regularly surpassing KPIs YoY for a primary accounts in various industries. Promoted agency and gained brand awareness by launching and organically growing BHSC social media following through content creation, calendar management and trend research.

Formerly Group DIG, BHSC Global Marketing is the next generation in sports, entertainment, and strategic marketing.As a Marketing Manager at BHSC Global Marketing, my responsibilities include planning, managing and executing marketing programs for Agency clients, conferring with clients to determine goals and critical path development, acting as lead manager of all creative and executional details of traditional and non-traditional marketing (such as digital/social, experiential, in-store, FSI, OOH, etc.), sole lead in the development of brand promotional projects, management of weekly client status reports, and program profitability and cash flow through development of efficient budgets.

Charted successful development and implementation of a $0.5M budget and marketing plan for two B2B company divisions, Structural Graphics, and e-commerce platform, Red Paper Plane. Managed CRM database and segmentation for 40,000 active prospects, increasing leads and engagement with weekly newsletters, quarterly direct mail campaigns, and social media campaigns. Trained employees on sales force industry trends, monitoring their progress and guiding them as needed, by facilitating in-house best practice seminars, sales script review and role playing exercises. Conceptualized, designed, and launched two digital newsletters, as well as research, scripted, and starred in 60-second featured video clips, increasing increased average YoY CTR by 5%, open rates by 7%, and video views by an average of 300 views/video through regular A/B testing and reporting. Enhanced quarterly direct mail campaigns, boosting the average response rate to 8%, by developing targeted campaign content and launching at strategic times based on industry peak times. Oversaw the development 10+ products for the e-commerce (e.g. holiday cards, virtual reality viewers, general mailers), including critical path development, patent research, interdisciplinary team cross communication, promotions through targeted e-blasts, and product success measurement.

Researched salesforce prospects and cleaned up 8,000 contacts, created tailored pitch decks for the sales team based on market research and client objectives. Crafted social media posts for Facebook, Instagram, and Twitter, as well as developed case studies by interviewing clients on experience and project success, utilized for the website and sales force.

Implemented a social media promotion that increased web traffic to property listings and increased buyer inquiries by 20%. Doubled foot traffic at 20+ multi-million-dollar property open houses by coordinating direct mail campaigns targeted at local prospects interested in buying a home and social media promotions that targeted people living in surrounding areas.

Advised customers on building wardrobes based on seasonal style guides and drove sales by resolving their concerns, selling over $100,000 worth of merchandise and earning the distinctions of being the top retail sales associate in 2010 and listed among 100 other sales associates nationwide. Aligned personal goals with store objectives, exceeding daily quota requirements, including units per transaction, spend per transaction, and sales of exclusive items exempt from discount.