Amanda Hardin Email & Phone Number

Houston, Texas, United States

Houston, Texas Area

Galveston, TX

• Negotiate, organize, and execute all annual print, outdoor, media, and digital contracts to provide the best value and brand exposure in accordance with annual marketing strategy and budget
• Oversee designers and content creators in developing strategic messaging and deliverables, ensuring creative delivery is on time, on brand, and on message
• Monitor ROI, print, TV, and digital campaign effectiveness through analytics to offer data-driven guidance
• Employ various tracking platforms to gather and report deeper ROI metrics in addition to Google Analytics
• Record budget updates and process department purchase requests into accounting platform and department budget tracking program, also assisting with monthly accounting closeouts
• Increased revenue and alleviated long lines during peak holiday season by conceptualizing and developing a VIP Holiday Pass, collaborating with leadership to determine privileges, pricing, and sales funnel opportunities

Houston, Texas Area

• Worked directly with agency principals, project managers, and stakeholders to establish project needs and timelines, and articulated this information to design team and resource partners
• Created, edited, and maintained digital content for WordPress websites on behalf of both private and publicly-traded corporate clients
• Contracted, managed, and maintained network of project-based print, ASI, and digital development partners
• Collaborated with corporate investor relations client teams to conceptualize and execute digital and print IR projects, including annual reports and investor relations web portals
• Created project estimates, budgets, and client invoicing for client budgets of up to $150k
• Launched new corporate website for publicly-traded oil and gas company and created a comprehensive user guide for the company's stakeholders; empowered them to comfortably manage new website internally despite lack of.

Houston, Texas

• Acted as the public face for the officially franchise-chartered Houston Patriots Fan Club
• Developed and implemented a long-term recruitment strategy that saw a membership increase of 1400% over a 6-year period; retired at the conclusion of the Patriots 2017-2018 season
• Re-organized and grew a group of over 3,000 Patriots fans in the Houston area with digital, social media, and email marketing
• Established long-term restaurant venue relationships and negotiated club member incentives for watch party events
• Planned weekly New England Patriot watch parties with 150 to 200 fans in attendance as well as a Charity Super Bowl Watch Party for over 1000 visiting and local fans
• Designed, organized, and executed pre-game charity rally fundraising parties before Patriots visiting team games

Houston, Texas Area

• Worked directly with clients and team of designers to execute projects in-line with client expectations
• Assisted in managing 3 Graphic Designers in conjunction with the Creative Director and Senior Art Director
• Implemented and adhered to tight project timelines, seamlessly managing competing priorities
• Created strategic copy for client advertising through marketing collateral and communications, including print, radio, and television advertising and website and digital asset creation
• Provided on-site event planning, coordination, and vendor management for large-scale client marketing events averaging 700 attendees, including traveling to out-of-state locations for day-of event management
• Assisted accounting department with managing vendor invoices and agency generated invoices

Katy, TX

• Managed social media presence, public relations, and online marketing projects
• Collaborated with RE/MAX of Texas Marketing Team to create digital and printed collateral alongside direct marketing campaigns and other deliverables
• Researched, wrote, and curated a quarterly magazine-style newsletter: The RE/MAX Reporter Magazine, a 45 + page glossy magazine distributed to over 4,200 RE/MAX agents across Texas both in print and online
• Conceptualized and implemented the company’s adoption of social media marketing, expanded brand presence across various platforms
• Provided instruction and insight into social media marketing in the real estate industry to Texas Realtor Network
• Enhanced the company’s online presence through large scale press release distribution and interactive websites