A transformation consultancy.Find and unlock hidden revenue through product thinking. We find where revenue leaks out of businesses - typically in the gaps between product, brand, and customer experience. Then we partner with leadership teams to transform these insights into real business results. Where product thinking meets business transformation:*Uncover unique gaps between you and your customer*Find and fix gaps between brand, customer, and product experiences*Realize new untapped value*Bring new ideas to life with more alignment and effectivenesswww.thoughtfactory.cc

A competitive research tool. *Backburnered - To Be Continued...(Est. Eventually)

HAIRBRELLA is a rainwear company that provides new and innovative rain hats that protect women's hair from rain and humidity without sweating it out. The Hairbrella rain hat exterior wicks away moisture while the satin-lined interior preserves the wearer's style. The Hairbrella's unique design conveniently folds into itself creating a pouch small enough to fit into the latest “it-bag” and large enough to accommodate varying hair lengths and textures.

The progress tracking toolkit for engineering managers.Exited/2022.

AI to help creative freelancers build and manage their businesses. Business admin, creative project team building, and project crediting tools in one place.

Lead millennial and multicultural strategy across 19 brands at Coca-ColaWorked with data & analytics teams to form audience insights by campaign to base all strategies on Reviewed and oversaw all creative to ensure that it remained on strategy from creative development through execution Worked with data & analytics teams to form campaign results to show ROICreated pitch decks, pitched and presented all strategic social campaigns with business objectives in mind Recruited talent (celebrity and influencer) for social and video campaigns Negotiated talent contracts, and managed all talent throughout campaignsRecruited and hired over 5 film crews nationally to execute productions Worked hand in hand with social platforms (Facebook, Pinterest, Twitter, and Snapchat) to form strategic paid strategies for social campaigns Strategized influencer campaigns for B2B companies, using Linkedin as a primary platformWork to form strategies and creative ideas for new business development pitches

Led millennial & multicultural digital/social strategy across 19 Coca-Cola brandsLed strategy, influencer management, and social video production for Sprite which drove 350M impressions Recruited and managed 5 video production crews across the nation (Los Angeles, New York, Chicago, Miami, Atlanta)Led Linkedin influencer strategy for Huber Wood Engineering (B2B)

Manages projects, production and creative teams to deliver brand focused social and digital campaigns.

Helped produce digital video & ad projects. Worked with multiple agency departments, and completes schedules, framesets, work requests, project status boards, and project folders.