Owns GTM strategy for Entertainment sales teams and product segment, growing revenue YoY on a multi billion dollar base. Drives adoption of optimal product solutions and identifies product improvement opportunities, serving as a connector between the market and product and engineering teams. Synthesizes inbound product feedback and trends and negotiates engineering support for new Entertainment specific product solutions. Global experience in launching new product betas, product deprecations and testing.

Global lead for Commerce Partnerships marketing. Managing GTM programs driving commerce & signals resiliency within the partner ecosystem.Leads and directly manages cross functional team of three marketing managers, a project manager and copywriter.

Digital strategy and business consulting across $xxxM+ portfolio of global brands. Expertise in eCommerce, Professional Services, Mobile App user acquisition and performance marketing. Management experience of early career sales professionals, leading teams both in person and remotely.

Developed GTM strategy for the Mid-Atlantic region, leading to 20% increased annual growth rate and 20% increased first time sales rep engagement rate. Designed and executed promotional incentives and marketing materials for two sales teams (80+ employees) at two key distributors. Managed budget and regional strategy for promotional funds, merchandising and quarterly sales incentives.