Amanda Santo Email & Phone Number

United States

- Responsible for elevating and differentiating the Coach customer experience in retail and outlet stores globally- Designs and writes engaging and impactful product knowledge and training content (PDFs, presentations, videos, animations, etc.) for both retail and outlet channels that align with global values and business priorities - Partners with global merchandising, design, and print teams to collect key details in order to craft best-in-class seasonal product knowledge content- Leads the development and execution of video and multimedia content, including script writing, video editing, sound mixing, and animation- Partners with cross-functional teams as well as regional training leads to develop service skills training content that supports high-level business and seasonal prioritiesCollaborates with team to drive a differentiated in-store customer experience by reviewing and implementing current customer shopping needs, competitive best practices, omni initiatives, and luxury service environments - Designs and maintains our learning management system, which includes building wireframes, publishing content, designing assets, building content, and troubleshooting

Greater New York City Area

- Wrote and edited podcast show notes for a variety of clients in fields including entertainment, new media, finance, real estate, sports, entrepreneurship and additional business content- Uploaded and managed clients’ WordPress/Podcast websites

Greater New York City Area

- Wrote and distributed targeted content through social media channels, keeping customers, fans and followers regularly engaged and active across the company blog, Instagram, Facebook, Twitter, and Pinterest.- Managed the development of all content, including copywriting, design and photography of content pieces, such as emails, newsletters and articles that provide clients with guidance on styling and trends, reaching 1000+ thousand followers weekly- Created corporate decks and one pagers (Keynote & PowerPoint) including both copy and design- Wrote, filmed, and edited company videos

Greater New York City Area

- Mapped and planned merchandise flow for new product placement and in-season management.- Trained and educated my peers in Powerpoint & Keynote to create successful and beautiful photo decks. - Managed Facebook and Instagram accounts for multiple locations.- Designed and styled 9 window and store displays every season.- Styled 30+ mannequins every season.- Managed and developed a team of 30+ members including 10+ managers.- Conducted and participated in brand workshops across markets.- Merchandised and styled in flagship locations. - Generates and analyzes Field Merchandise Reports and makes necessary product placement/adjustments based on selling and Field Merchandise Reports.- Contributes to and leads the team to deliver the business strategy for the store.- Managed all store supplies including shipment supplies and fixtures.- Oversaw inventory counts according to company guidelines.- Analyzed sales on a daily, weekly and monthly basis and created sales reports to be distributed to the team.

Master'S Degree, Professional Writing, 4.0 Gpa

Copywriting, digital media, information architecture, document and media design, online platforms, technical writing, proposals.

Bachelor Of Fine Arts (B.F.A.), Dramatic Writing

3.74 GPA - Cum Laude