Amanda Downs Email & Phone Number

Canada

Founder, program architect and partnership lead at The Giving Generation, a charity dedicated to empowering the next generation of change makers to be conscious charitable citizens. We are committed to inspiring, educating and supporting young people to become active and engaged charitable citizens.We enable students to flex their philanthropic muscles by facilitating charitable giving programs in schools. Just as children learned that materials could be recycled instead of wasted in class and imparted this wisdom to their parents, the current generation of students has the power to learn the importance of conscious philanthropic giving and pass this wisdom to their parents, and to their future children such that they become the giving generation. Our mission is to cultivate a culture of giving, where young people are equipped with the tools and resources they need to make giving a regular and considered part of their lives to create positive change in their communities, causes and beyond.

Brand strategist focused on working with executive teams to develop a unique point of view for their organization and communicate this through compelling storytelling. Development of company and product naming, brand identity, strategic messaging, and positioning for internal and external audiences. Strategic planning and collaboration with my seasoned network of freelance designers, copywriters, developers, and production partners to build out content for owned, earned and paid media. I specialize in catalysing and launching new corporate and product innovations, and differentiating startups by crafting their stories for the people they matter to.

Vancouver, Canada Area

Lecturer and workshop designer for the Brand Storytelling module of the Discovery Foundation Art, Design Business Speaker series at Living Labs. This series of lectures brings together a breadth of experience in entrepreneurship practices, with a focus on the creative sector to empower students, industry practitioners and alumni of Emily Carr with the tools needed to successfully launch a business.

Vancouver, Canada Area

Executive lead responsible for all external and internal communications inclusive of company wide rebrand, development of brand identity, new website, establishment of social channels as well as intranet and internal communications channels (Slack, Confluence, Google suite).Architecture and authoring of company culture and employer branding inclusive of company handbook, hosted conference and speaker series, recruitment materials and engagement process, and employee events. Responsible for all partner and press relations, including securing coverage for major announcements with industry partners such as Accenture, Fujitsu and Dow in leading industry and global publications such as The Economist, WSJ, and Bloomberg. Development of presentations and speaking materials for keynotes at global industry conferences, international, national, regional and municipal government meetings, and briefings to The World Economic Forum and The United Nations.

Ddb Canada, Vancouver

Founder of DDB Canada's national brand accelerator program, DDB Ignite. Architect of the equity based program which identifies innovative local startups and pairs them with DDB's expertise to tell their story and bring their products to market. Spearheaded program design and partnership development with local startup communities, diligence and vetting model for qualifying startups, development of services for equity contracts with North American legal team, adaptation of DDB's services for nimble startup teams, and tailoring of Canadian program for international expansion by DDB Global. DDB Ignite puts the power of Canada’s most celebrated communications agency behind emerging entrepreneurs and start-up companies. We’ve tailored our strategic planning tools and processes to generate business results for start-ups. We offer expertise and mentorship to help start-ups reach their next stage of growth through the creation and expression of a compelling brand story. Our brand accelerator model is designed to collaborate with next generation companies to move them from a unique product idea to a concise brand and business-driving idea.

Vancouver, Canada Area

Responsible for driving business growth through leadership of brand strategy, integrated communications planning, creative development, and management of interdisciplinary teams for multiple global clients including Nordstrom, McDonald's, Volkswagen, Destination Canada, Rocky Mountaineer, as well as regional clients including BC Hydro, Vancouver International Airport, and Vancouver Opera.

Greater New York City Area

Strategy lead for online eco system with opportunities for engagement, education and action from all audiences and activists who watched the documentary Gasland on HBO and in North American theatres. Crisis management and community management of Twitter, Facebook, and Blogs in response to smear campaign from Big Oil & Gas PR. These efforts helped achieve our objective of passing a NY moratorium against fracking and establish a national anti fracking movement.

Victoria, Bc, Canada

Exponential Technologies, Executive Program

- Tools to predict and evaluate how emerging technologies will disrupt and transform industries, companies and careers. - Focused.

Communications & Advertising Accredited Professional (Caap)

Bachelor Of Commerce, Entrepreneurship

Graduated with Distinction