We help businesses in regulated industries (like legal, healthcare and accounting), along with SaaS companies that support those industries, bring in more of their ideal clients with Content that Converts™. Our process is centered around transforming your specialized knowledge into powerful, lead-generating content. From in-depth case studies to strategically optimized website copy, we combine copy and design to make sure your brand not only attracts attention but also showcases why you’re the right choice. We pride ourselves on our ability to take complex, technical topics and make them accessible and engaging. Our goal is to make sure your message is not just heard, but also felt—building trust and establishing a connection even before the first conversation. With a proven track record in creating "Content that Converts™, we help you grow your business by turning expertise into tangible results.

Designed and implemented processes to enhance sales productivity, through pipelines, CRM tools, automation and targeted segments and education, supporting goal of increasing inbound leadsCreated brand awareness through extensive marketing and overhauling branding to create a consistent image across all platforms, including digitalDetermine and execute appropriate PR opportunities including news coverage, speaking engagements, presentations and promotional articlesCoordinate all email campaigns, SEO, website development and design, social media and blogsPositioned company as thought leader and information resource for the industry through educational and news blogs, email campaigns and speaking engagementsDevelop relationships with existing client base at all levels of the hierarchy while maintaining key account relationshipsEvaluate partnerships and sponsorships for effective opportunitiesEvaluate and determine new markets for expansion, including new product categoriesResponsible for originating new business via cross-selling, networking and tradeshows

-Created and implemented SEO initiative increasing organic search traffic by over 600%, a 400% increase in keywords in the Top 10 SERPs, and 250% increase in inbound links-Developed email marketing plan with segmentation targeting which resulted in a 1,300 increase in email list size with open rates for monthly newsletter averaging around 28% and overall opens averaging 19%-Coordinate all public relations including writing and distribution of press releases, blog content creation and social media marketing-Design all marketing materials including direct mail and advertisements utilizing Adobe Suite-Oversaw launch of DGR’s sister company, On The Lookout Investigations, LLC, handling all marketing, client development and partnership opportunities