Amanda S G Russo Email & Phone Number

Bachelor's degree in Social Communication - Advertising.MBA from FGV - Fundação Getúlio Vargas in Strategic and Economic Business Management.Postgraduate in Agile Project Management - XP Educação (Ongoing in 2024).10 years of experience in the digital market.Specialist in Digital Analytics and Data Audience. Experience in Business Intelligence (BI), Digital Advertising, CRM, e-Commerce and Streaming Platforms/Video On Demand.Main competencies include online data management, considering analysis of Brazilian internet audience indicators, analysis of content consumption habits, user journeys, engagement levels, persona identification, advertising segmentation, audience creation and activation through management of "DMPs - Data Management Platforms", and integration of Data Providers (3rd Party) audiences.Certified by the Lean 6 Sigma - Yellow Belt Program.Advanced Google Analytics Certification.Data Management and Audience IAB Brazil Committee Member (2016-2020).Negotiation skills, great analytical skills, results oriented, future vision, creativity, works with a lot of synergy in a team, loves to share knowledge and has the flexibility to adapt to new scenarios.Portuguese native, Advanced in English and Spanish.

Listed skills include Marketing, Digital Marketing, Digital Services, Business Intelligence, and 32 others.