-Increased retail sales in the brewed category 10% YOY-Successfully managed 15+ vendor relationships-Coordinated with Operations to conduct training for all 330 store teams -Negotiated contracts with key vendors to increase margin and ensure product quality-Monitored the latest industry trends and competition to ensure best in class product offering -Implemented top of the line dispensed beverage equipment, along with new coffee blends and new allied products -Monitored third party warehouse inventories of all products and used projections to recommend orders and avoid out of stocks -Provided accurate and timely response to store issues

-Facilitated the relationship between Flowers and Food Lion by advising Food Lion's category management team -Analyzed and reported internal scan based and syndicated data regarding sales, assortment, product placement and promotions -Used Apollo software to design planograms for over 1300 retail locations-Integrated findings from DSS, SIP and IRI databases into daily analysis and special projects to provide broader insights and support category initiatives -Traveled the major market areas to ensure the execution of national strategies by local set teams-Designed and implemented marketing strategies regarding the portfolio mix for diverse demographics

-Worked with Flowers Foods business solutions software, SAP and FFPS, to create new and edit existing contracts, submit purchase orders and edit pricing to send to bakeries -Generated a major spend analysis in SAP and sent out weekly spreadsheets to senior executives -Created presentations detailing current sales numbers and industry trends for monthly sales and marketing meetings -Adopted excellent time management and organizational skills -Became highly adept in the Microsoft Office Suite

-Worked with a team on a dual promotion to generate awareness and educate consumers on the core brand attributes of Cotton® products while promoting an upcoming Warner Brothers film -Learned the components of a successful promotion and the different mediums used to positively impact consumer decisions and purchase intentions-Implemented a nation wide campaign focused on reaching the unique consumers in the Atlanta market-Responsible for directly approaching consumers and ensuring their participation in the campaign